LinkedIn Shares New Insights on How to Reach Gen Z Users on its Platform [Infographic]

Increase your Gen Z appeal with these tips from LinkedIn.

By Andrew Hutchinson • Dec. 10, 2021

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

Some insights into Gen Z consumption habits to inform your marketing approach.

By Andrew Hutchinson • Dec. 3, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.

By Andrew Hutchinson • Dec. 2, 2021

LinkedIn Launches Hindi Language Support, the First Indian Regional Language for the Platform

India is now LinkedIn's second-biggest user market, behind the US.

By Andrew Hutchinson • Dec. 2, 2021

LinkedIn Adds New Tools to 'Creator Mode', Including LinkedIn Live Access and Newsletters

LinkedIn's Creator Mode now offers access to LinkedIn Live and a new in-app newsletter option.

By Andrew Hutchinson • Nov. 30, 2021

LinkedIn Shares New Insights into key Trends and Traits Among Gen Z [Infographic]

LinkedIn's latest overview provides a range of key notes and insights on Gen Z, which will soon be the biggest consumer group.

By Andrew Hutchinson • Nov. 15, 2021

LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking

Some new options for your LinkedIn management process.

By Andrew Hutchinson • Oct. 27, 2021

LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy

LinkedIn has announced some updates to its services listings in order to better facilitate freelance connections.

By Andrew Hutchinson • Oct. 27, 2021

LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery

Despite removing its app from China, LinkedIn is still seeing strong engagement overall.

By Andrew Hutchinson • Oct. 26, 2021

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region

The platform has found it difficult to meet local regulatory requirements, and will now bow out of the region entirely.

By Andrew Hutchinson • Oct. 14, 2021

LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications

The guide offers some key considerations for your content approach, in ensuring you maximize inclusion in your messaging.

By Andrew Hutchinson • Oct. 11, 2021

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]

The overview provides some key pointers on how to make best use of LinkedIn's various ad campaign and targeting options.

By Andrew Hutchinson • Oct. 8, 2021

What Influences a B2B Purchase Decision? [Infographic]

A new report from LinkedIn highlights the key elements that drive B2B purchase decisions.

By Andrew Hutchinson • Oct. 5, 2021

LinkedIn's Working on Paid Events to Provide New Monetization Opportunities

The option could be a boon for the trade show industry, and for individual creators looking to reach professional audiences.

By Andrew Hutchinson • Sept. 27, 2021

LinkedIn Outlines the Strength of its Reach and Ad Targeting Options [Infographic]

The infographic provides a full overview of LinkedIn's ad targeting tools, as well as its various display options.

By Andrew Hutchinson • Sept. 26, 2021

LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

The option will help streamline contact info collection from LinkedIn's Lead Generation forms.

By Andrew Hutchinson • Sept. 22, 2021

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

The new LinkedIn/Edelman B2B Thought Leadership report highlights some key areas of focus for content marketers.

By Andrew Hutchinson • Sept. 21, 2021

LinkedIn Launches Creator Accelerator Program, Announces New Events to Support Creators

LinkedIn's looking to tap into the rising creator economy, with new initiatives to support its top, emerging talent.

By Andrew Hutchinson • Sept. 14, 2021

LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options

The option will provide another way for brands to tap into the platform's record levels of user engagement.

By Andrew Hutchinson • Sept. 14, 2021

Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts? 

By Andrew Hutchinson • Sept. 14, 2021

LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic]

The guide looks at the benefits of taking a combined approach to both building your brand over time and running short-term sales promotions.

By Andrew Hutchinson • Sept. 13, 2021

LinkedIn Launches 'Dark Mode' on Mobile and Desktop

LinkedIn becomes the latest social app to provide a dark mode option, which aims to limit exposure to blue light.

By Andrew Hutchinson • Sept. 13, 2021

LinkedIn Expands Professional 'Learning Hub' to More Users, Makes 40 Popular Course Available for Free

LinkedIn is expanding its professional education tools, by making its Learning Hub available to more businesses.

By Andrew Hutchinson • Sept. 9, 2021

LinkedIn Provides Tips on How to Make Your Employer Brand Stand Out [Infographic]

The job landscape is in the midst of a major shift, and employer branding will need to become a bigger focus.

By Andrew Hutchinson • Sept. 2, 2021