LinkedIn Publishes New Report into Workplace Culture Shifts, and What They Mean for Employer Branding

The report looks at a range of evolving workplace trends, which could have significant implications for your business.

By Andrew Hutchinson • Jan. 26, 2022

LinkedIn Continues to see 'Record Levels' of Engagement, Sales Solutions Reaches $1 billion in Revenue

LinkedIn continues to grow, as businesses gradually get back to regular operating capacity.

By Andrew Hutchinson • Jan. 26, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

The new campaign aims to highlight LinkedIn's role in the evolving professional environment,

By Andrew Hutchinson • Jan. 25, 2022

Which LinkedIn Ad Option Generates the Best Response? [Survey]

Which LinkedIn ad will produce the best results for your brand? We recently asked our community for their insight.

By Andrew Hutchinson • Jan. 24, 2022

LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

By Andrew Hutchinson • Jan. 19, 2022

LinkedIn Launches Test of Audio Rooms, Announces New Formats for Live Events

New live events options are coming to LinkedIn, including Clubhouse-like audio rooms.

By Andrew Hutchinson • Jan. 6, 2022

LinkedIn Launches New Campaign to Highlight the Importance of Representation in the Workplace

The campaign specifically highlights the value that LinkedIn's gender pronounss profile option has added.

By Andrew Hutchinson • Dec. 21, 2021

LinkedIn Shares New Insights on How to Reach Gen Z Users on its Platform [Infographic]

Increase your Gen Z appeal with these tips from LinkedIn.

By Andrew Hutchinson • Dec. 10, 2021

LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic]

Some insights into Gen Z consumption habits to inform your marketing approach.

By Andrew Hutchinson • Dec. 3, 2021

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.

By Andrew Hutchinson • Dec. 2, 2021

LinkedIn Launches Hindi Language Support, the First Indian Regional Language for the Platform

India is now LinkedIn's second-biggest user market, behind the US.

By Andrew Hutchinson • Dec. 2, 2021

LinkedIn Adds New Tools to 'Creator Mode', Including LinkedIn Live Access and Newsletters

LinkedIn's Creator Mode now offers access to LinkedIn Live and a new in-app newsletter option.

By Andrew Hutchinson • Nov. 30, 2021

LinkedIn Shares New Insights into key Trends and Traits Among Gen Z [Infographic]

LinkedIn's latest overview provides a range of key notes and insights on Gen Z, which will soon be the biggest consumer group.

By Andrew Hutchinson • Nov. 15, 2021

LinkedIn Adds New Tools for Company Pages, Including Workplace Flexibility Listings and Competitor Tracking

Some new options for your LinkedIn management process.

By Andrew Hutchinson • Oct. 27, 2021

LinkedIn Launches New Freelancer Connection Tools to Lean into the Rising Gig Economy

LinkedIn has announced some updates to its services listings in order to better facilitate freelance connections.

By Andrew Hutchinson • Oct. 27, 2021

LinkedIn Engagement Continues to Grow, Ad Revenue Rising Amid Economic Recovery

Despite removing its app from China, LinkedIn is still seeing strong engagement overall.

By Andrew Hutchinson • Oct. 26, 2021

26 Predictions for Social Media Marketing in 2022

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

By Andrew Hutchinson • Oct. 18, 2021

LinkedIn Shuts Down in China Amid Rising Regulatory Pressure in the Region

The platform has found it difficult to meet local regulatory requirements, and will now bow out of the region entirely.

By Andrew Hutchinson • Oct. 14, 2021

LinkedIn Publishes New 'Inclusive Language' Guide to Help Improve Brand Communications

The guide offers some key considerations for your content approach, in ensuring you maximize inclusion in your messaging.

By Andrew Hutchinson • Oct. 11, 2021

LinkedIn Shares Tips on How to Maximize the Use of its Various Ad Options [Infographic]

The overview provides some key pointers on how to make best use of LinkedIn's various ad campaign and targeting options.

By Andrew Hutchinson • Oct. 8, 2021

What Influences a B2B Purchase Decision? [Infographic]

A new report from LinkedIn highlights the key elements that drive B2B purchase decisions.

By Andrew Hutchinson • Oct. 5, 2021

LinkedIn's Working on Paid Events to Provide New Monetization Opportunities

The option could be a boon for the trade show industry, and for individual creators looking to reach professional audiences.

By Andrew Hutchinson • Sept. 27, 2021

LinkedIn Outlines the Strength of its Reach and Ad Targeting Options [Infographic]

The infographic provides a full overview of LinkedIn's ad targeting tools, as well as its various display options.

By Andrew Hutchinson • Sept. 26, 2021

LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

The option will help streamline contact info collection from LinkedIn's Lead Generation forms.

By Andrew Hutchinson • Sept. 22, 2021

LinkedIn Shares New Research into Effective, and Ineffective, Thought Leadership Approaches

The new LinkedIn/Edelman B2B Thought Leadership report highlights some key areas of focus for content marketers.

By Andrew Hutchinson • Sept. 21, 2021