LinkedIn Provides More Market Data with New 'Sales Insights'

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

By Andrew Hutchinson • Dec. 2, 2020

Best Practices for Bidding on LinkedIn [Infographic]

LinkedIn has published a new guide to optimal bidding strategies to maximize your LinkedIn ad campaigns.

By Andrew Hutchinson • Dec. 1, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

LinkedIn Shares Listing of its Most Influential Users in 2020

LinkedIn has released its annual Top Voices list, showcasing the LinkedIn members who generated the most engagement throughout the year.

By Andrew Hutchinson • Nov. 17, 2020

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.

By Andrew Hutchinson • Nov. 12, 2020

LinkedIn Shares Its Latest Transparency Report for the First Half of 2020

LinkedIn has released its latest Transparency Report, detailing efforts to secure user data and protect members from platform abuse during the first 6 months of 2020.

By Emma Wiltshire • Nov. 12, 2020

LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts.

By Andrew Hutchinson • Nov. 9, 2020

LinkedIn Adds New Resource Hub to Provide Support for Underrepresented Groups

LinkedIn has added a new hub to assist businesses in supporting underrepresented groups.

By Andrew Hutchinson • Nov. 3, 2020

LinkedIn Adds New Tools to Help Job Seekers, Including New Career Path Insights and Skill Assessments

LinkedIn has added a range of new tools to help job seekers in their search efforts.

By Andrew Hutchinson • Oct. 29, 2020

LinkedIn Up to 722 Million Members, Continues to See 'Record Levels of Engagement'

LinkedIn continues to grow, in terms of overall members and active engagement, according to the latest data from parent company Microsoft.

By Andrew Hutchinson • Oct. 28, 2020

LinkedIn Shares New Insights on How to Target Gamers with LinkedIn Campaigns [Infographic]

LinkedIn has published a collection of insights into the gaming community on the platform, and how to reach them.

By Andrew Hutchinson • Oct. 20, 2020

LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages

LinkedIn has added some new features to enhance its virtual events offering, while it's also giving all users access to its new video meeting tools. 

By Andrew Hutchinson • Oct. 20, 2020

How to Use LinkedIn Stories to Promote Your Business [Infographic]

How can you use LinkedIn Stories to promote your brand? Check out these tips.

By Adina Jipa • Oct. 15, 2020

An Overview of LinkedIn's Audience Network [Infographic]

LinkedIn has published a new overview of its Audience Network and how to use it to maximize campaign reach.

By Andrew Hutchinson • Oct. 14, 2020

LinkedIn Publishes New Overview of How Nonprofits Can Make Best Use of the Platform [Infographic]

LinkedIn has shared a new set of tips for nonprofits looking to use its platform to maximize their messaging.

By Andrew Hutchinson • Oct. 11, 2020

How to Maximize Your Audience Reach with LinkedIn Ads [Infographic]

LinkedIn has published a new overview of its various ad targeting options, along with tips on how to maximize your campaigns.

By Andrew Hutchinson • Oct. 6, 2020

LinkedIn Reports That It's Helped 10 Million People Gain New Skills in 2020

LinkedIn has provided an update on its effort to re-train and re-skill 25 million people impacted by the COVID-19 pandemic.

By Andrew Hutchinson • Sept. 30, 2020

LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

LinkedIn has added some new prompts to alert users to potentially inappropriate behavior, while it's also updated its Professional Community Policies to address member concerns. 

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Campaign Checklist [Infographic]

Ensure you're covering all bases in your LinkedIn campaigns with this handy checklist. 

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Updates Marketing Partner Program with New Specialty Categories

LinkedIn is making it easier for marketers to find the right experts to assist them with each element of their process.

By Andrew Hutchinson • Sept. 25, 2020

LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users

LinkedIn is giving its platform a new look, and giving all users access to its Stories functionality.

By Andrew Hutchinson • Sept. 24, 2020

LinkedIn Shares New List of Retargeting Best Practices and Tips [Infographic]

LinkedIn has published a new guide to its various retargeting options to help you maximize your campaigns.

By Andrew Hutchinson • Sept. 17, 2020

LinkedIn Publishes Updated Guide to its Ad Targeting Options

LinkedIn has revised its Ad Targeting Guide to include a range of new options and considerations.

By Andrew Hutchinson • Sept. 14, 2020

LinkedIn May Soon Provide the Option to Add URL Links into Your LinkedIn Stories

LinkedIn is testing a new option that would enable users to add 'swipe up' URL links to their LinkedIn Stories.

By Andrew Hutchinson • Sept. 4, 2020

LinkedIn Shares New Listing of the Most Popular LinkedIn Learning Courses of 2020

LinkedIn has shared the latest listing of the most popular LinkedIn Learning courses, which, unsurprisingly, reflect a big focus on remote work.

By Andrew Hutchinson • Sept. 2, 2020