Instagram's Testing New Account Features Specifically Aimed at Influential Users

Instagram is reportedly testing a range of new features for high-profile users, helping to increase appeal with influencers.

By Andrew Hutchinson • Dec. 12, 2018

Snapchat Lets You Virtually Try on the Latest Adidas Sneakers in New AR Promotion

Snapchat has launched a new AR integration with Adidas which enables you to virtually try on a new pair of shoes.

By Andrew Hutchinson • Dec. 12, 2018

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches 'Solutions in a Snap' Ad Overview Series

Snapchat has launched a new video series to help educate advertisers on the range of ad options it has available, and how to use them to best effect.

By Andrew Hutchinson • Dec. 11, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' monthly trends reports, highlighting the key topics of discussion among Snap users.

By Andrew Hutchinson • Dec. 6, 2018

Snapchat Releases New Data on the Popularity of Fast Food Restaurants Among Users [Infographic]

Snapchat has released a new report which looks at the popularity of various fast food providers among users.

By Andrew Hutchinson • Dec. 4, 2018

How to Use Snapchat for Business in 2019 [Infographic]

Are you considering adding Snapchat into your 2019 social media marketing strategy? Check out this listing of key stats and platform notes.

By Irfan Ahmad • Nov. 27, 2018

Snapchat's Planning to Release Another New Version of Spectacles

Snapchat is reportedly looking to release another new version of Spectacles - could it be the thing that pushes the company to the next level?

By Andrew Hutchinson • Nov. 21, 2018

Snap Announces Lens Creative Partner Program to Boost Branded Lens Use

Snapchat has launched a new Creative Partner program to help advertisers connect with AR experts for Lens campaigns.

By Andrew Hutchinson • Nov. 20, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' report, highlighting the most discussed trends amongst users.

By Andrew Hutchinson • Nov. 17, 2018

Snapchat Launches New Shopping Channel in Discover Ahead of Black Friday

Snapchat is launching a new channel, linked with Shopify, which will highlight special eCommerce deals from selected brands.

By Andrew Hutchinson • Nov. 17, 2018

Snapchat Goes in on Bitmoji as it Seeks New Revenue Opportunities

Snapchat has announced a new set of Bitmoji-related tools as it looks for new ways to make money from its audience.

By Andrew Hutchinson • Nov. 14, 2018

Comic Dive: Instagram Turns Heads

As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.

By John Hazard and Lisa Burdige • Nov. 6, 2018

Instagram and Snapchat Look to Boost Voter Participation with New Tools

Both Instagram and Snapchat are looking to boost voter participation in the US midterms with new stickers and prompts.

By Andrew Hutchinson • Nov. 3, 2018

China's Tencent Releases its Own Variation of Snap Spectacles, Which May Actually Help Snapchat

Chinese social media giant Tencent has released a new set of smart glasses which resemble Snapchat's Spectacles - and could have implications for Snap's device.

By Andrew Hutchinson • Nov. 3, 2018

Snapchat Adds Lenses to Desktop Cameras to Boost Awareness of Lens Tools

Snapchat is looking to broaden exposure for the many Lens variations available by bringing them to desktop cameras for use in video chats.

By Andrew Hutchinson • Oct. 27, 2018

Snapchat Q3 Earnings: Better Than Expected Revenue, While User Numbers Continue to Decline

Snap Inc. has reported its Q3 earnings results, posting another drop in active users, but better than expected revenue.

By Andrew Hutchinson • Oct. 25, 2018

Instagram, Snapchat Continue to Lead in Teen Usage, While Facebook Continues to Decline

Snapchat and Instagram remain the most popular apps among teens by a significant margin, as highlighted in this new report.

By Andrew Hutchinson • Oct. 24, 2018

Snapchat Adds New Lens Options, Expanding Creative Potential

Snapchat continues to build on its creative tools, this time with a range of updated Lens options.

By Andrew Hutchinson • Oct. 23, 2018

Snapchat Releases New Data on User Shopping Trends [Report]

Snapchat has released a new series of reports which highlight how the app influences shopping behaviors.

By Andrew Hutchinson • Oct. 16, 2018

Snapchat's CEO Has a New Strategic Focus - But is it Too Little, Too Late?

Snapchat CEO Evan Spiegel has given his staff an explanation of the company's problems, issues and solutions - but will it work to get the company back on track? 

By Andrew Hutchinson • Oct. 6, 2018

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending topics, based on mention volume among Snap users. 

By Andrew Hutchinson • Oct. 6, 2018