Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements. 

By Andrew Hutchinson • Oct. 4, 2019

Snapchat's Developing a New 'Home' Geofilter Option for Your Visitors to Add to Their Snaps

Snapchat is working on a new Home filter option which would enable users to create their own, simple Geofilter which visitors would be able to add to their Snaps.

By Andrew Hutchinson • Oct. 4, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Expands Ad Length Limits, Announces New Ad Formats

Snapchat has announced some new changes to its ad options at Ad Week in NYC.

By Andrew Hutchinson • Sept. 25, 2019

Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Snapchat has published the findings from a new research report into Gen Z purchase behavior and brand expectations. 

By Andrew Hutchinson • Sept. 20, 2019

Snapchat Launches New 3D Snaps, which Display Depth as You Move Your Phone

Snapchat's added a new 3D Snaps option, which adds moveable depth to your captured images.

By Andrew Hutchinson • Sept. 18, 2019

Snapchat Launches Political Ads Library for Increased Transparency

Ahead of the 2020 US Presidential Election, Snapchat has added a new resource which outlines political ads running on its platform.

By Andrew Hutchinson • Sept. 17, 2019

Snapchat Adds New Option to Share Music via Spotify Within Snaps and Stories

Snapchat has added a new Spotify integration which will enable Snap users to share tracks in their Snaps.

By Andrew Hutchinson • Sept. 10, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published its latest 'Snap Chatter' trends report, highlighting all the subjects seeing increased discussion in the app.

By Andrew Hutchinson • Sept. 5, 2019

Snap Updates its Lens Studio to Make it Easier for Creators to Build Their Own AR Experiences

Snapchat has launched a major update of its Lens Studio creative platform, expanding opportunities for creators.

By Andrew Hutchinson • Aug. 28, 2019

Instagram is Developing a Separate Messaging App Called 'Threads'

Instagram is reportedly developing a new messaging app for close friends only, which would help keep people constantly updated.

By Andrew Hutchinson • Aug. 28, 2019

Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

By Andrew Hutchinson • Aug. 19, 2019

Snapchat Announces New Version of Spectacles, with Improved Camera Capacity

Snapchat has announced another new version of its Spectacles, camera-enabled sunglasses, though full AR functionality is still not available.

By Andrew Hutchinson • Aug. 14, 2019

Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning

Snapchat has released a new guide to help marketers plan their Snap ad campaigns for the upcoming holiday season.

By Andrew Hutchinson • Aug. 9, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published the latest edition of its 'Snap Chatter' trends report, which highlights key topics of discussion across its network.

By Andrew Hutchinson • Aug. 6, 2019

Snapchat Launches New, Streamlined Ad Creation Process

Snapchat has launched a new, simplified ad creation process, making it easier to create quick Snap campaigns.

By Andrew Hutchinson • Aug. 1, 2019

Snapchat Launches Major New Ad Campaign Around the Theme of Connecting Friends

Snapchat is launching its first ever global marketing campaign which will promote the app's capacity to connect close friends.

By Andrew Hutchinson • July 31, 2019

Snapchat Reports Increases in Both Users and Revenue in Q2 Update

Snapchat has released its Q2 2019 performance update, showing solid increases in both revenue and users.

By Andrew Hutchinson • July 24, 2019

Snapchat's Testing a New, Dedicated Tab for its Exclusive Snap Shows

Snapchat is looking to boost viewership of its exclusive Snap Shows, with a new tab dedicated specifically to its owned content.

By Andrew Hutchinson • July 16, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' report, which looks at the key topics gaining momentum in discussions across the platform. 

By Andrew Hutchinson • July 3, 2019

Snapchat Launches Bitmoji Tennis, Adding to Gaming Options

Snapchat has launched a new Bitmoji tennis game, its next step into interactive gaming. 

By Andrew Hutchinson • July 2, 2019

Snapchat Launches 'Friendship Report' to Highlight the Importance of Close Connections

Snapchat has released a new research report which looks at the importance of friendship in connecting, and how that relates to online behaviors.

By Andrew Hutchinson • June 26, 2019

Snapchat's 'Stranger Things' Lens Highlights Potential of Landmarkers' Option

The latest promotion for Stranger Things on Snapchat highlights the platforms new 'Landmarkers' Lens option.

By Andrew Hutchinson • June 25, 2019

Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them

Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.

By Andrew Hutchinson • June 18, 2019

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 

By Andrew Hutchinson • June 14, 2019

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat's recently launched baby and gender-swap Lenses have sparked a significant increase in app downloads.

By Andrew Hutchinson • June 12, 2019