The Best Times to Post on Social Media in 2020 [Infographic]

The team from Zenesys have shared an overview of the general best times to post based on platform engagement trends.

By Mark Walker-Ford • Sept. 21, 2020

Checklist for Effective Buyer Personas [Infographic]

Establishing buyer personas is key to maximizing your digital marketing efforts - here are some tips on how to create effective personas.

By Nancy Kapoor • Sept. 20, 2020

Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences. 

By Andrew Hutchinson • Sept. 18, 2020

Facebook Publishes New Guide for Video Creators

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Facebook has provided some new insight into its improved video metrics, available within Creator Studio.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]

Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.

By Andrew Hutchinson • Sept. 18, 2020

LinkedIn Shares New List of Retargeting Best Practices and Tips [Infographic]

LinkedIn has published a new guide to its various retargeting options to help you maximize your campaigns.

By Andrew Hutchinson • Sept. 17, 2020

Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide

Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.

By Andrew Hutchinson • Sept. 17, 2020

Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app.

By Andrew Hutchinson • Sept. 17, 2020

A Small Business Guide to Facebook Shops [Infographic]

Facebook and Instagram shops are coming, and they could have a big impact in the eCommerce space.

By Andrew Hutchinson • Sept. 16, 2020

Facebook Partners with Coursera on New Social Media Marketing Professional Certificate Program

Facebook has launched a new training program with Coursera to help people get certified digital marketing training.

By Andrew Hutchinson • Sept. 15, 2020

Facebook Adds New Organic Post Testing Option to Creator Studio

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.

By Andrew Hutchinson • Sept. 15, 2020

Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season

Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns.

By Andrew Hutchinson • Sept. 14, 2020

Facebook Adds New Brand Safety Controls, Including Topic Exclusions for Video Ads

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.

By Andrew Hutchinson • Sept. 14, 2020

Facebook Launches New Enhancements for Automotive Inventory Ads

Facebook's looking to provide more ways for car dealers to reach prospective buyers with new enhancements to its Automotive Inventory ads.

By Andrew Hutchinson • Sept. 14, 2020

LinkedIn Publishes Updated Guide to its Ad Targeting Options

LinkedIn has revised its Ad Targeting Guide to include a range of new options and considerations.

By Andrew Hutchinson • Sept. 14, 2020

3 Ways to Make the Most of the Rise in eCommerce Activity via Your Social Media Presence

eCommerce is on the rise in 2020, with projections showing that it's advanced by half a decade within months due to the COVID-19 lockdowns.

By Julia Fayre • Sept. 13, 2020

Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.

By Andrew Hutchinson • Sept. 11, 2020

Twitter Shares Examples of How Brands Are Using its New Tweet Reply Controls

Twitter has provided some examples of how brands are making use of its new tweet reply control options.

By Andrew Hutchinson • Sept. 10, 2020

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.

By Andrew Hutchinson • Sept. 10, 2020

TikTok Reveals More Insights Into How Its Algorithm Recommends Content

TikTok has shared some new insights into how its feed algorithm works, which could help marketers maximize their TikTok video performance.

By Andrew Hutchinson • Sept. 10, 2020

Facebook Announces New Limits on How Many Ads Pages Can Run Concurrently

Facebook has outlined its coming limits on how many ads a Page can run at any one time.

By Andrew Hutchinson • Sept. 9, 2020

Twitter Shares New Insights into 'Back to School' Discussion Trends [Infographic]

Twitter has shared some new insights into the rising back to school discussion, including key notes on trends that brands can tap into.

By Andrew Hutchinson • Sept. 8, 2020

The Social Media Universe in 2020 [Infographic]

What are the world's biggest social platforms, and how do they compare? Check out this graphic.

By Irfan Ahmad • Sept. 8, 2020

Brand Awareness Proves a Top Priority for Brands on Social [Infographic]

After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.

By Emma Wiltshire • Sept. 4, 2020