Meta Adds AI-Powered Updates to Its Lead Gen Ads

Meta is giving advertisers more tools to help generate and qualify leads.

By Andrew Hutchinson • Oct. 30, 2025

Snapchat Shares Data on Evolving Gifting Trends

The report shows that more people are finding reasons to give gifts to friends. 

By Andrew Hutchinson • Oct. 29, 2025

Meta Shares Tips on Marketing Mix Modeling Approaches

Some pointers on campaign measurement from Meta's ad team. 

By Andrew Hutchinson • Oct. 29, 2025

Adobe Announces YouTube Shorts Creation Tools in Premiere

Another powerful creation option for your short-form video clips. 

By Andrew Hutchinson • Oct. 28, 2025

Reddit Partners With G2 To Help Software Brands Reach Users

Given that Reddit and G2 are commonly cited by AI chatbots, this could be valuable.

By Andrew Hutchinson • Oct. 28, 2025

Google Launches AI Tool To Assist SMBs in Creating Brand Promotions

The tool can create ad assets based on your URL.

By Andrew Hutchinson • Oct. 28, 2025

More Ad Variations Come To Threads via Updated Marketing API

Get ready to see a broader range of ads in your Threads feed.

By Andrew Hutchinson • Oct. 28, 2025

7 Email Marketing Techniques To Increase Open Rates [Infographic]

These quick tips could help you get more traction with your email outreach. 

By Mark Walker-Ford • Oct. 27, 2025

5 Content Ideas Employees Can Share [Infographic]

Motivating your employees to share your marketing messages can provide a big boost in your social media marketing push.

By Andrew Hutchinson • Oct. 26, 2025

TikTok Announces Shortlists for Its 2025 UK Ad Awards

These nominees could give some guidance on how to approach TikTok campaigns. 

By Andrew Hutchinson • Oct. 22, 2025

Google Offers AI Education in New ‘Skills’ Platform

Many courses are available for free, though some require a Google Cloud subscription.

By Andrew Hutchinson • Oct. 21, 2025

Google Outlines Latest Demand Gen Updates

Google's added a range of AI-powered updates for its Demand Gen campaigns.

By Andrew Hutchinson • Oct. 21, 2025

Reddit Highlights Halloween Marketing Opportunities

Halloween could be a great opportunity to learn more about the opportunities of the app.

By Andrew Hutchinson • Oct. 20, 2025

LinkedIn’s New Rules for B2B Marketing Measurement [Infographic]

Some new strategies to measure and maximize campaign performance.

By Andrew Hutchinson • Oct. 20, 2025

TikTok Announces 2025 Nordic Ad Awards Shortlist

TikTok is also running regional awards, which could help you find relevant examples of what is resonating in the app. 

By Andrew Hutchinson • Oct. 20, 2025

Meta Expands Ad Verification Partnerships To Threads Placements

More assurance for Meta advertisers.

By Andrew Hutchinson • Oct. 16, 2025

Meta Shares Holiday Marketing Tips

Some data-backed pointers for Facebook and IG strategies.

By Andrew Hutchinson • Oct. 15, 2025

Snapchat Shares Insight Into Evolving Beauty Shopping Trends

Some pointers for beauty brands in the modern social media landscape.

By Andrew Hutchinson • Oct. 15, 2025

TikTok Shares Pointers on Successful AI Adoption for Marketers

Some pointers on how to make best use of TikTok's evolving AI ad tools. 

By Andrew Hutchinson • Oct. 14, 2025

Meta Shares Tips To Help Advertisers Maximize Holiday Campaigns

Some data-backed pointers for app campaigns. 

By Andrew Hutchinson • Oct. 13, 2025

Google Adds AI Features To Search, New Search Ads Controls

Google will not list search ads in its own in-feed section. 

By Andrew Hutchinson • Oct. 13, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Creators Are Drawing Big Crowds With IRL Events [Infographic]

As creators become celebrities in their own right, real-life appearances are drawing significant interest.

By Andrew Hutchinson • Oct. 12, 2025

Google Provides Insights Into Latest Halloween Search Trends

The latest Halloween trends via Google Search could help with planning promotions.

By Andrew Hutchinson • Oct. 9, 2025

YouTube Provides AI-Powered Data on Content Impact

The report will provide AI-powered insight into advertisers’ broader brand impact in the app, including untagged mentions and appearances in other clips.

By Andrew Hutchinson • Oct. 9, 2025