Twitter Making 'Branded Likes' Available to All Advertisers in the App

Branded Likes are custom Like animations for ad campaigns.

By Andrew Hutchinson • June 22, 2022

Twitter Launches 'Campaign Planner' Platform to Assist in Twitter Ad Strategies

Campaign Planner provides estimates on Twitter ad campaign performance, based on your entered variables.

By Andrew Hutchinson • June 22, 2022

Twitter Launches New Shopify Integration to Boost eCommerce Opportunities

The integration provides another way for eCommerce brands to tap into real time tweet discussion.

By Andrew Hutchinson • June 22, 2022

Meta Implements New Changes to Housing, Employment and Credit Ads to Eliminate Potential Discrimination

Meta will implement new processes to better address potential bias in its ad targeting systems.

By Andrew Hutchinson • June 21, 2022

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

Reddit's new partnership with DoubleVerify will provide additional insights on Reddit ads performance.

By Andrew Hutchinson • June 20, 2022

Twitter Announces 'Innovators' Ad Agency Awards for 2022

The awards celebrate the best agency-led campaigns in the app.

By Andrew Hutchinson • June 20, 2022

Meta Implements New Policies to Protect Consumers and Businesses from Fraudulent Reviews

The new rules will offer more protection against review attacks and false positive feedback.

By Andrew Hutchinson • June 20, 2022

Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

AR is already changing the online shopping process – check out these insights from Snap.

By Andrew Hutchinson • June 20, 2022

LinkedIn Launches New Content Marketing Development Course

The new course provides you content strategy training, and a digital certificate in content development.

By Andrew Hutchinson • June 20, 2022

LinkedIn Publishes 2022 'State of Sales' Report, Looking at Key Trends in Sales Performance

The report looks at how sales managers are optimizing performance in the current environment.

By Andrew Hutchinson • June 17, 2022

New Report Highlights TikTok's Rising Value as a Promotional Option for SMBs

More SMBs are driving better results on TikTok, according to new findings.

By Andrew Hutchinson • June 16, 2022

Snapchat Shares New Insights into the Capacity of AR to Enhance Online Shopping

The study looks at the evolving role of AR features in the online shopping process.

By Andrew Hutchinson • June 16, 2022

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

The new, TikTok-like format is another step in the evolution of the app.

By Andrew Hutchinson • June 16, 2022

Meta Adds More Reels Creation Options in Instagram and Facebook

Meta's looking to encourage more Reels use, with new remix options in Instagram and Creator Studio.

By Andrew Hutchinson • June 15, 2022

Meta Publishes New Report on the Importance of Building Brand Loyalty in Online Marketing

The report looks at how consumer expectations are changing, and how brands can better align with expectations.

By Andrew Hutchinson • June 15, 2022

LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

The guide looks at the key marketing challenges faced by tech brands in the B2B space.

By Andrew Hutchinson • June 15, 2022

New Strategic Overview Points to Major Changes Coming to Your Facebook Feed

In a new overview, Facebook app chief Tom Alison points to a more TikTok-style content recommendation approach for Facebook feeds. 

By Andrew Hutchinson • June 15, 2022

Twitter Shares New Insights into Summer Conversation Trends [Infographic]

Twitter's shared some new insights into rising topics of conversation this summer.

By Andrew Hutchinson • June 15, 2022

TikTok Shares New Insights into How Users Respond to Promotions in the App

The report highlights some of the key elements of effective TikTok marketing.

By Andrew Hutchinson • June 15, 2022

Pinterest Launches New Ad Tools to Help Brands and Creators Tap into Product Discovery

The new Idea Pin ad options provide new opportunities for promotion, leaning into evolving usage habits.

By Andrew Hutchinson • June 15, 2022

Twitter Expands Access to 'Location Spotlight' Module in Professional Accounts

A new option to help generate more leads from your Twitter presence.

By Andrew Hutchinson • June 14, 2022

How Gen Z Relates to Brands [Infographic]

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

By Andrew Hutchinson • June 13, 2022

Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.

By Andrew Hutchinson • June 13, 2022

Are TikTok and Other Emerging Channels Too Ephemeral to Track?

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

June 13, 2022

How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Social proof can be a powerful driver of consumer action – check out these tips and notes.

By Mark Walker-Ford • June 13, 2022