YouTube Announces 2022 Super Bowl Ads Showcase, Highlighting all the Major Super Bowl Campaigns

YouTube's AdBlitz provides a central home for all the big Super Bowl ads.

By Andrew Hutchinson • Jan. 31, 2022

New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers

Some key insights for brands looking to maximize their engagement with Gen Z shoppers.

By Andrew Hutchinson • Jan. 28, 2022

Twitter Shares New Insights into the Rising K-Pop Discussion in the App [Infographic]

The K-pop discussion on Twitter continued to rise in 2021.

By Andrew Hutchinson • Jan. 27, 2022

Meta Announces Participants in New Training Program for Black-Owned SMBs, New Support Events Throughout Black History Month

Meta has announced a new program of events to provide support and training for Black-owned SMBs.

By Andrew Hutchinson • Jan. 26, 2022

Instagram Adds Scheduled Live Display on User Profiles to Improve Discovery of Upcoming Streams

The option will display all of your scheduled IG Live streams on your profile in the app.

By Andrew Hutchinson • Jan. 26, 2022

TikTok Launches 'TikTok Tactics' Online Course to Help Marketers Level-Up their Platform Approach

The new overview provides a range of tips and insights to help maximize your TikTok marketing efforts.

By Andrew Hutchinson • Jan. 26, 2022

Snapchat Adds 'Catalog-Powered Shopping Lenses' to Simplify AR Product Displays

Snap's latest AR additions expand on the potential for product marketing in the app.

By Andrew Hutchinson • Jan. 26, 2022

Twitter Adds New Data Tracking Options to Ad Manager, New Overview of Tag Events

The new tools are designed to help improve ad targeting, and replace data lost as a result of Apple's ATT update.

By Andrew Hutchinson • Jan. 25, 2022

YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

YouTube is on track to solidify its position in 2022, with a range of plans to help improve its connection with creators.

By Andrew Hutchinson • Jan. 25, 2022

TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

By Andrew Hutchinson • Jan. 25, 2022

Which LinkedIn Ad Option Generates the Best Response? [Survey]

Which LinkedIn ad will produce the best results for your brand? We recently asked our community for their insight.

By Andrew Hutchinson • Jan. 24, 2022

5 Essential Pinterest Metrics to Track [Infographic]

Looking to add Pinterest into your digital marketing mix?

By Andrew Hutchinson • Jan. 24, 2022

How to Elevate Your Social Media ROI [Infographic]

Some helpful considerations for your social media marketing strategy.

By Andrew Hutchinson • Jan. 24, 2022

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.

By Andrew Hutchinson • Jan. 24, 2022

Snapchat Shares New Insights into User Engagement Around Valentine's Day [Infographic]

Snapchat says that usage increases significantly around Valentine's Day, which could present big opportunities for marketers.

By Andrew Hutchinson • Jan. 20, 2022

LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages

The courses cover the key elements of LinkedIn marketing, and will help provide pointers on how to maximize your platform presence.

By Andrew Hutchinson • Jan. 19, 2022

How to Conduct a Social Media Audit [Infographic]

The beginning of a new year is a perfect time to review and refresh your social profiles.

By Andrew Hutchinson • Jan. 19, 2022

5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

Some key notes for your influencer marketing efforts.

By Andrew Hutchinson • Jan. 19, 2022

Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

The reports focus on key discussions that have seen a notable rise in interest on the platform over the past year.

By Andrew Hutchinson • Jan. 19, 2022

TikTok Adds Insights on the Latest Trending Songs by Region to its Trend Discovery Listings

The new element adds to TikTok's growing usage insights offering to help marketers plan their promotions.

By Andrew Hutchinson • Jan. 18, 2022

New Report Highlights the Rise of Social Media Shopping [Infographic]

More consumers are looking to make purchases in-stream in social apps.

By Andrew Hutchinson • Jan. 18, 2022

TikTok Looks to Expand Content Horizons with New, Integrated 'Stories' Test

TikTok's looking to expand its content options, with a view to maximizing user attention, and creator opportunities.

By Andrew Hutchinson • Jan. 18, 2022

YouTube Previews New Tools to Help Creators Showcase the Value of their Channel for Brand Promotions

The new listing will enable YouTube creators to better showcase their unique audience value to potential ad partners.

By Andrew Hutchinson • Jan. 14, 2022

Twitter Launches New Program to Help Healthcare Providers Stay Up to Date on Latest Industry Announcements

The new partnership with PHM looks to capitalize on the use of Twitter as a connective platform around healthcare conferences.

By Andrew Hutchinson • Jan. 14, 2022

Twitter Tests New Column Creation Tools in TweetDeck

The new updates could make it easier to set up a social listening dashboard in the app.

By Andrew Hutchinson • Jan. 14, 2022