An Overview of LinkedIn's Audience Network [Infographic]

LinkedIn has published a new overview of its Audience Network and how to use it to maximize campaign reach.

By Andrew Hutchinson • Oct. 14, 2020

TikTok Announces New Partnership with OpenSlate to Ensure Brand Safety in Ad Placement

TikTok has announced a new partnership with OpenSlate to ensure safe placement of branded content and ads.

By Andrew Hutchinson • Oct. 14, 2020

Snapchat Shares New Research into Evolving Approaches to Education

Snapchat has shared some new insights into how students feel about education in light of COVID-19.

By Andrew Hutchinson • Oct. 13, 2020

7 Benefits of Social Media You Can't Afford to Ignore [Infographic]

Why social media? Some key usage reminders and tips in this infographic.

By Mark Walker-Ford • Oct. 12, 2020

LinkedIn Publishes New Overview of How Nonprofits Can Make Best Use of the Platform [Infographic]

LinkedIn has shared a new set of tips for nonprofits looking to use its platform to maximize their messaging.

By Andrew Hutchinson • Oct. 11, 2020

YouTube Tests Product Tags in Selected Creator Videos as Part of Larger Shift Towards eCommerce

YouTube is testing a new process which would enable creators to tag and track all products in their video clips, essentially turning YouTube into a major product showcase.

By Andrew Hutchinson • Oct. 9, 2020

Which Social Media Platforms Should Your Business Use in 2021? [Infographic]

Which is the right social media platform for your digital marketing efforts? The team from Constant Contact provide some helpful pointers in this graphic.

By Mark Walker-Ford • Oct. 8, 2020

Study Shows How to Use Instagram Stories and Story Ads to Drive Results [Infographic]

The team from Socialinsider recently conducted a study of 726,135 Instagram Stories and Story Ads to determine key best practices for the format.

By Adina Jipa • Oct. 8, 2020

Facebook Launches 'Season of Support' to Assist SMBs, Including New #BuyBlackFriday Push

Facebook has launched a new initiative to assist SMBs in the final quarter push for 2020.

By Andrew Hutchinson • Oct. 8, 2020

New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

A new survey conducted by research firm Piper Sandler has found that Snapchat is the most popular app among teen users in the US, followed by TikTok.

By Andrew Hutchinson • Oct. 7, 2020

How to Maximize Your Audience Reach with LinkedIn Ads [Infographic]

LinkedIn has published a new overview of its various ad targeting options, along with tips on how to maximize your campaigns.

By Andrew Hutchinson • Oct. 6, 2020

Snapchat Launches 'First Commercial' High Impact Ad Option to All Advertisers in the US and UK

After several months of testing, Snapchat is launching its 'First Commercial' ad option to businesses in the US and UK.

By Andrew Hutchinson • Oct. 6, 2020

Social Media Marketing on Reddit, Twitch and Quora

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

By Emma Wiltshire • Oct. 6, 2020

Twitter Shares New Insights into Key Trends During COVID-19

Twitter has shared some new insights into key conversational trends that it's seeing during the COVID-19 pandemic.

By Andrew Hutchinson • Oct. 2, 2020

Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends

Pinterest will look to reduce cultural appropriation this Halloween with new informational prompts in related searches.

By Andrew Hutchinson • Oct. 1, 2020

Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence

Pinterest has announced a new event which will provide expert insights into how to build a Pinterest presence, and maximize engagement on the platform.

By Andrew Hutchinson • Oct. 1, 2020

Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options

Facebook has announced a range of new groups features at its latest Communities Summit event.

By Andrew Hutchinson • Oct. 1, 2020

How to Run an Effective Giveaway Campaign on Instagram

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach.

By Austin Iuliano • Sept. 30, 2020

The Complete Guide to IGTV Dimensions, Best Practices and Creation Apps

As IGTV continues to gain traction, more businesses and creators are considering how they can leverage the platform. Here's an overview of all you need to know.

By Victoria Taylor • Sept. 30, 2020

Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance.

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Campaign Checklist [Infographic]

Ensure you're covering all bases in your LinkedIn campaigns with this handy checklist. 

By Andrew Hutchinson • Sept. 29, 2020

Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

Pinterest is adding some new product discovery and showcase features ahead of the holiday shopping rush.

By Andrew Hutchinson • Sept. 29, 2020

Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we head into the holiday shopping period, Instagram has launched a new set of guides on how to utilize Instagram shops.

By Andrew Hutchinson • Sept. 28, 2020

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership.

By Andrew Hutchinson • Sept. 27, 2020

4 Trends Changing the Marketing Landscape in 2020 & Beyond [Infographic]

Looking for new ways to boost your digital marketing efforts? Check out this list of key marketing trends of note.

By Mark Walker-Ford • Sept. 24, 2020