Pinterest Launches New 'Dynamic Creative' Automated Ad Targeting and Creation Process

Pinterest is launching a new, automated ad creation process, which will enable advertisers to better target the right audiences. But there could be a catch.

By Andrew Hutchinson • Jan. 19, 2021

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Posting at high engagement times can help boost your social media performance - take a look at these insights.

By Mark Walker-Ford • Jan. 18, 2021

Facebook's Removing the 'Our Story' Section from Pages Next Month

Facebook is removing the 'Our Story' section from Pages next month, which will change how your content is presented to Page visitors.

By Andrew Hutchinson • Jan. 15, 2021

Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Twitter has shared some new advice on how to maximize the performance of your Twitter ads.

By Andrew Hutchinson • Jan. 15, 2021

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Twitter has published a new planning guide to help map out your tweet strategy for 2021.

By Andrew Hutchinson • Jan. 14, 2021

YouTube Adds New Data Insights to Highlight Video Performance in First 24 Hours After Posting

YouTube has added a new metric option in YouTube Studio which shows you how well your video has performed in the first 24 hours after upload. 

By Andrew Hutchinson • Jan. 14, 2021

YouTube Launches Next Phase of Program to Tag Items Within Video Clips

YouTube is launching a live test of its new process which will enable creators to tag products within their video clips.

By Andrew Hutchinson • Jan. 14, 2021

LinkedIn Highlights B2B Customer Engagement Strategies for 2021 [Infographic]

LinkedIn has highlighted five key customer engagement strategies for B2B marketers to consider in 2021.

By Andrew Hutchinson • Jan. 14, 2021

Facebook Shares New Insights into Emerging Shopping Trends

Facebook has published a new, 64-page report on emerging retail and shopping trends to help guide your approach.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.

By Andrew Hutchinson • Jan. 13, 2021

Facebook Shares New Insights Into Emerging Trends in eCommerce and Digital Engagement [Infographic]

Facebook recently surveyed 12,500 people to glean some insights into emerging trends in online consumption, brand interaction, group engagement and more.

By Andrew Hutchinson • Jan. 13, 2021

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has added a new 'swipe up' link option for LinkedIn Stories - bit it's not available to all users just yet.

By Andrew Hutchinson • Jan. 12, 2021

The Best Times to Post Your Social Media Updates in 2021 [Infographic]

The following infographic shows the best times to share your posts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, VK, and Telegram for more outreach and engagement, based on current research data.

By Melanie Tamble • Jan. 11, 2021

Twitter Reports 75% Increase in Gaming-Related Tweets in 2020

Twitter has shared some new insights into the evolving gaming discussion via tweet, which saw a massive increase in 2020.

By Andrew Hutchinson • Jan. 11, 2021

10 Video Marketing Trends to Guide Your Online Strategy in 2021 [Infographic]

Is video content part of your 2021 approach? It should be - check out these stats. 

By Mark Walker-Ford • Jan. 10, 2021

Boosting Your Brand Through Social Media Engagement [Infographic]

This infographic outlines a range of tips and stats to assist in your social marketing strategic planning.

By Andrew Hutchinson • Jan. 8, 2021

Facebook Shares New Insights into Gaming Trends and Marketing Opportunities

Facebook has published its state of gaming report for 2021, which highlights a range of key opportunities for marketers.

By Andrew Hutchinson • Jan. 8, 2021

Facebook Announces Webinars to Explain the Potential Impacts of Apple's Coming IDFA Changes

Facebook has announced a series of webinars to explain the various potential impacts of Apple's coming changes to app data tracking.

By Andrew Hutchinson • Jan. 7, 2021

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.

By Andrew Hutchinson • Jan. 7, 2021

Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

Snapchat has announced a re-launch of its marketing partner program, which is designed to help provide guidance for Snapchat advertisers. 

By Andrew Hutchinson • Jan. 6, 2021

Twitter Provides Tips on Establishing Brand Voice via Tweets

Twitter has provides some new pointers to help brands establish their tone of voice and approach on the platform.

By Andrew Hutchinson • Jan. 6, 2021

Instagram Provides New Tips on How to Create Engaging Reels Content

Instagram has shared some new tips on how to create effective Reels content.

By Andrew Hutchinson • Jan. 6, 2021

Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes

Facebook is rolling out a new update for Pages for public figures and creators, which, importantly, de-emphasizes Likes in favor of Following.

By Andrew Hutchinson • Jan. 6, 2021

The Evolution of Advertising Over the Past Four Decades [Infographic]

This chart looks at the evolution of the ad industry over the past 30 years, with digital mediums steadily rising in favor of traditional forms.

By Irfan Ahmad • Jan. 4, 2021