The Latest

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  TikTok is building a second $1.2 billion data center in Finland

  The development is part of Project Clover, an initiative designed to store EU user data outside of the company’s home base in China in compliance with EU directives.

  TikTok

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  Snapchat makes a push for Snapcodes as a marketing tool

  The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

  Social Marketing

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  LinkedIn adds video playback speed controls

  Users can now decide whether to play in-stream videos at half speed or double speed, providing new ways to engage with short-form clips.

  Social Media Updates

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  TikTok launches updated integration for Wix users

  Available in the Wix App Market, the new option connects Wix websites to TikTok for Business to facilitate advanced ad campaign management.

  TikTok

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  YouTube tests 90-second unskippable ads on CTV

  The company’s official overview still lists 60 seconds as the maximum but a Reddit user found longer ad blocks showing up, potentially signaling upcoming changes.  

  Social Media Updates

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  Snapchat users visit the app for health and medical advice

  There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, per a new study from the company.

  Snapchat

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  YouTube expands Media Kit insights and adds AI tools

  New demographic data points could be valuable for brand partners, while Google’s latest Nano Banana model will help with image generation.

  Social Media Updates

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  Content diversification is key to engagement on Pinterest

  New insight from the platform highlights the importance of variable signals within Pin recommendations. 

  Content Marketing

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  Instagram looks to grow Notes engagement

  The brief comment function is being expanded beyond mutual followers and could potentially become a new way for creators to broadcast information.

  Instagram

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  Snap promotes group Topic Chats

  The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

  Snapchat

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  Questions linger about the long-term viability of X

  Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

  X (Twitter)

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  Meta looks to grow Threads in Japan

  The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.

  Social Media Updates

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  TikTok expands HubSpot integration

  The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

  Social Marketing

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  Authorities need to establish clearer rules on social media age checking

  There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

  Social Media Updates

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  Major social platforms issue joint warning about child safety in EU

  Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

  Facebook

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  Meta pauses all contracts with Mercor after breach

  The data contracting firm works with all the major AI providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.

  Social Media Updates

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  TikTok and ACRCloud partner on Derivative Works Detection system

  The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

  Social Media Updates

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  TikTok wants to provide financial services in Brazil

  The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

  TikTok

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  Google Vids adds new AI features

  Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.

  Content Marketing

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  Report shows document posts on LinkedIn see more engagement

  Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

  Social Marketing

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  YouTube experiments with TV-style channels for CTV viewing

  The feature will launch with “Coachella TV” in April and offer 24/7 streaming access to archival performances and 2026 festival highlights.

  Social Media Updates

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  YouTube’s BrandCast 2026 advertiser event scheduled for May

  The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

  Social Marketing

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  70% of teens in Australia still access social media despite bans

  Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

  Social Media Updates

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  TikTok tests in-app DM games

  The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

  TikTok

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  Snapchat trolls Meta with Spotlight name change prank

  While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

  Snapchat

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