How Marketers Are Planning To Use AI, Influencers and More in 2026

Emplifi's latest report highlights key trends as marketers plan for the new year.

By Andrew Hutchinson • Nov. 5, 2025

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube also shared updates on Community Posts, its AI help bot and more.

By Andrew Hutchinson • Nov. 4, 2025

Meta Outlines Evolving Process To Tag AI-Generated Content

Invisible watermarking offers improved tracking of key creation elements.

By Andrew Hutchinson • Nov. 4, 2025

Edits Gets Custom Captions, Color Correction and More

There is also a range of new effects being added to the app.

By Andrew Hutchinson • Nov. 4, 2025

TikTok Adds New Generative AI Creation Options

Some simple AI tools to help in your creative process.

By Andrew Hutchinson • Nov. 4, 2025

Adobe Announces YouTube Shorts Creation Tools in Premiere

Another powerful creation option for your short-form video clips. 

By Andrew Hutchinson • Oct. 28, 2025

Google Launches AI Tool To Assist SMBs in Creating Brand Promotions

The tool can create ad assets based on your URL.

By Andrew Hutchinson • Oct. 28, 2025

When does an influencer need to upgrade from sole proprietor to LLC?

Stop exposing your assets! Learn when an influencer's business growth demands an LLC shield.

Oct. 27, 2025

YouTube Shares More Info on Its ‘Ask Studio’ AI Bot

The tool will provide insights into how to optimize your YouTube content. 

By Andrew Hutchinson • Oct. 23, 2025

Edits Adds Halloween Effects, Updated Voiceover Recording Options

Spooky fonts and effects, as well as updated voiceover recording options.

By Andrew Hutchinson • Oct. 21, 2025

Google Adds AI Features To Search, New Search Ads Controls

Google will not list search ads in its own in-feed section. 

By Andrew Hutchinson • Oct. 13, 2025

Creators Are Drawing Big Crowds With IRL Events [Infographic]

As creators become celebrities in their own right, real-life appearances are drawing significant interest.

By Andrew Hutchinson • Oct. 12, 2025

YouTube Shares Tips for Maximizing Podcast Engagement

Some handy tips for your YouTube channel building approach. 

By Andrew Hutchinson • Oct. 12, 2025

Google Provides Insights Into Latest Halloween Search Trends

The latest Halloween trends via Google Search could help with planning promotions.

By Andrew Hutchinson • Oct. 9, 2025

YouTube Provides AI-Powered Data on Content Impact

The report will provide AI-powered insight into advertisers’ broader brand impact in the app, including untagged mentions and appearances in other clips.

By Andrew Hutchinson • Oct. 9, 2025

Edits Gets New Fonts, Halloween Sound Effects and More

Edits is also getting a new media kit-style option for creators.

By Andrew Hutchinson • Oct. 8, 2025

YouTube Establishes Creator Policy Group to Liaise With UK Parliament

The group will represent creators in policy discussions.

By Andrew Hutchinson • Sept. 24, 2025

YouTube Adds New Comment Filters, Highlights for Livestreams

The new comment filters will make it easier to stay on top of interactions.

By Andrew Hutchinson • Sept. 23, 2025

6 Ways Creators Can Use Meta AI [Infographic]

Some handy tips to incorporate into content creation approaches. 

By Andrew Hutchinson • Sept. 21, 2025

Instagram Adds Transition Editing and Saved Sounds To Edits

Instagram continues to roll out updates for its video editing app. 

By Andrew Hutchinson • Sept. 16, 2025

YouTube Announces a Range of Updates at MadeOn 2025

Updates include AI tools, Shorts monetization, livestream changes and more.

By Andrew Hutchinson • Sept. 16, 2025

LinkedIn Shares Video Marketing Tips

Some valuable trend notes and pointers from LinkedIn.

By Andrew Hutchinson • Sept. 9, 2025

Google Highlights Key Travel Trends of the Season

Google also included notes on when to book to save the most money. 

By Andrew Hutchinson • Sept. 9, 2025

CapCut Adds New Features Including LinkedIn Integration

CapCut has got some new tools to assist in your video editing process.

By Andrew Hutchinson • Sept. 8, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025