YouTube Expands Voice Replies, Superchat Goals and AI Creation Tools

A broad range of expansions from YouTube in its final feature update of the year. 

By Andrew Hutchinson • Dec. 18, 2025

Meta Shares Tips on Reels Hooks, Creative Diversification in Ads and Threads

Some pointers for your Meta ads in the upcoming holiday push. 

By Andrew Hutchinson • Dec. 17, 2025

Meta Adds New Features To Edits, Including AI Segmentation of Objects

In its final feature update of the year, Edits gets advanced AI segmentation tools.

By Andrew Hutchinson • Dec. 17, 2025

Edits Adds Improved Storyboard Functionality, Expanded Templates

Meta continues to add more functions to its video editing app.

By Andrew Hutchinson • Dec. 9, 2025

Meta Shares Reels Tips for Marketers

Some valuable pointers on how to create more resonant, responsive Reels.

By Andrew Hutchinson • Dec. 2, 2025

Google Tests Direct Link To AI Mode From Search

Google is looking to make it easier to connect with its AI chatbot experience.

By Andrew Hutchinson • Dec. 2, 2025

How to Get Products Recommended by AI Chatbots [Infographic]

Online discovery is changing and you need to update your approach. 

By Andrew Hutchinson • Nov. 9, 2025

How Marketers Are Planning To Use AI, Influencers and More in 2026

Emplifi's latest report highlights key trends as marketers plan for the new year.

By Andrew Hutchinson • Nov. 5, 2025

YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance

YouTube also shared updates on Community Posts, its AI help bot and more.

By Andrew Hutchinson • Nov. 4, 2025

Meta Outlines Evolving Process To Tag AI-Generated Content

Invisible watermarking offers improved tracking of key creation elements.

By Andrew Hutchinson • Nov. 4, 2025

Edits Gets Custom Captions, Color Correction and More

There is also a range of new effects being added to the app.

By Andrew Hutchinson • Nov. 4, 2025

TikTok Adds New Generative AI Creation Options

Some simple AI tools to help in your creative process.

By Andrew Hutchinson • Nov. 4, 2025

Adobe Announces YouTube Shorts Creation Tools in Premiere

Another powerful creation option for your short-form video clips. 

By Andrew Hutchinson • Oct. 28, 2025

Google Launches AI Tool To Assist SMBs in Creating Brand Promotions

The tool can create ad assets based on your URL.

By Andrew Hutchinson • Oct. 28, 2025

When does an influencer need to upgrade from sole proprietor to LLC?

Stop exposing your assets! Learn when an influencer's business growth demands an LLC shield.

Oct. 27, 2025

YouTube Shares More Info on Its ‘Ask Studio’ AI Bot

The tool will provide insights into how to optimize your YouTube content. 

By Andrew Hutchinson • Oct. 23, 2025

Edits Adds Halloween Effects, Updated Voiceover Recording Options

Spooky fonts and effects, as well as updated voiceover recording options.

By Andrew Hutchinson • Oct. 21, 2025

Google Adds AI Features To Search, New Search Ads Controls

Google will not list search ads in its own in-feed section. 

By Andrew Hutchinson • Oct. 13, 2025

Creators Are Drawing Big Crowds With IRL Events [Infographic]

As creators become celebrities in their own right, real-life appearances are drawing significant interest.

By Andrew Hutchinson • Oct. 12, 2025

YouTube Shares Tips for Maximizing Podcast Engagement

Some handy tips for your YouTube channel building approach. 

By Andrew Hutchinson • Oct. 12, 2025

Google Provides Insights Into Latest Halloween Search Trends

The latest Halloween trends via Google Search could help with planning promotions.

By Andrew Hutchinson • Oct. 9, 2025

YouTube Provides AI-Powered Data on Content Impact

The report will provide AI-powered insight into advertisers’ broader brand impact in the app, including untagged mentions and appearances in other clips.

By Andrew Hutchinson • Oct. 9, 2025

Edits Gets New Fonts, Halloween Sound Effects and More

Edits is also getting a new media kit-style option for creators.

By Andrew Hutchinson • Oct. 8, 2025

YouTube Establishes Creator Policy Group to Liaise With UK Parliament

The group will represent creators in policy discussions.

By Andrew Hutchinson • Sept. 24, 2025

YouTube Adds New Comment Filters, Highlights for Livestreams

The new comment filters will make it easier to stay on top of interactions.

By Andrew Hutchinson • Sept. 23, 2025