Facebook Publishes New Guide for Video Creators

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Facebook has provided some new insight into its improved video metrics, available within Creator Studio.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]

Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.

By Andrew Hutchinson • Sept. 18, 2020

Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide

Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.

By Andrew Hutchinson • Sept. 17, 2020

YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

By Andrew Hutchinson • Sept. 16, 2020

Facebook Adds New Organic Post Testing Option to Creator Studio

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.

By Andrew Hutchinson • Sept. 15, 2020

Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through

Google is adding a new video ad metric which tracks conversions after viewing your ad, even if the user doesn't initially click.

By Andrew Hutchinson • Sept. 11, 2020

Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators

Google has launched a new platform to facilitate monetizable virtual events for creators.

By Andrew Hutchinson • Sept. 10, 2020

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.

By Andrew Hutchinson • Sept. 10, 2020

How to Use EAT to Outrank Your Competitors on Google [Infographic]

Looking for ways to improve your website's SEO performance? Aligning with Google's EAT guidelines is a good approach.

By Andrew Hutchinson • Sept. 8, 2020

Twitter Publishes New Insights Into Video Ad Effectiveness

Twitter has shared the results of a new study into the effectiveness of its video ad options.

By Andrew Hutchinson • Sept. 2, 2020

LinkedIn Launches 'Healthcare Hub' to Help Health Sector Marketers Maximize Opportunities [Infographic]

LinkedIn has launched a new resource to help healthcare sector marketers connect with relevant audiences on the platform. 

By Andrew Hutchinson • Sept. 1, 2020

Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use

Google is adding new labels to Google Image listings in order to help users find licensable content that they can re-purpose.

By Andrew Hutchinson • Aug. 31, 2020

Facebook Provides an Overview of Content That it Looks to Exclude From Its Recommendation Surfaces

Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings. 

By Andrew Hutchinson • Aug. 31, 2020

5 Ways to Get Your Employees to Advocate for Your Brand on LinkedIn [Infographic]

Encouraging your employees to share your brand messages on social platforms - especially LinkedIn - can have significant benefits.

By Beth Worthy • Aug. 30, 2020

6 Ways to Get More Social Media Traffic to Your Website in 2020 [Infographic]

Here are some quick tips on ways to generate more traffic for your content. 

By Mark Walker-Ford • Aug. 30, 2020

CMO Reflections on the State of Marketing in 2020 [Infographic]

How have marketing best practices changed in 2020? Here are some insights from industry experts as to what they're seeing.

By Andrew Hutchinson • Aug. 28, 2020

Pinterest Provides an Overview of How to Use Adobe Spark to Create Pins

Pinterest has published a new overview on how to create Pins and upload them from Adobe Spark.

By Andrew Hutchinson • Aug. 26, 2020

Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery

Pinterest has shared a new set of tips for travel marketers looking for opportunities amid the COVID-19 pandemic.

By Andrew Hutchinson • Aug. 24, 2020

Facebook Evolving Trends Research: Mindful Wellness [Infographic]

Facebook has published a new set of reports looking at key trends that are emerging during COVID-19. 

By Andrew Hutchinson • Aug. 22, 2020

Facebook Provides New Tips to Help Improve Stories and Video Ads [Infographic]

Facebook has provided some new tips on how marketers can maximize the performance of their Stories and video ads.

By Andrew Hutchinson • Aug. 21, 2020

Facebook Provides Tips on How to Optimize Your Facebook Live Broadcasts

Facebook has shared some new tips on how to make best use of Facebook Live as part of its internal experts video series.

By Andrew Hutchinson • Aug. 18, 2020

Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is working on some new ways to share content, both within and outside the app itself.

By Andrew Hutchinson • Aug. 18, 2020

TikTok Adds New Option to Insert Text Headings onto Video Thumbnails

TikTok has added a new option which enables users to add custom text to their video thumbnails, which could help to attract more viewers.

By Andrew Hutchinson • Aug. 12, 2020

Vimeo Partners with Pinterest to Enable Streamlined Video Pin Creation

Vimeo has partnered with Pinterest to enable streamlined Pin video uploads direct from its Vimeo Create platform.

By Andrew Hutchinson • Aug. 11, 2020