Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence

Pinterest has announced a new event which will provide expert insights into how to build a Pinterest presence, and maximize engagement on the platform.

By Andrew Hutchinson • Oct. 1, 2020

Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

Pinterest is adding some new product discovery and showcase features ahead of the holiday shopping rush.

By Andrew Hutchinson • Sept. 29, 2020

A Checklist of Great SEO Tools for 2020 [Infographic]

Get your SEO process on the right track with this listing of helpful, powerful SEO tools.

By Nancy Kapoor • Sept. 28, 2020

The 5 Most Important Stages in the Content Marketing Process [Infographic]

Content marketing doesn't have to be complex - here's a basic outline of the key elements you need in your content marketing strategy.

By Shane Barker • Sept. 28, 2020

8 Killer SEO Techniques to Double Your Search Traffic in 2020 [Infographic]

Backlinks remain a key consideration in improving SEO performance - here are some tips on how to earn more backlinks for your web pages.

By Mark Walker-Ford • Sept. 27, 2020

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership.

By Andrew Hutchinson • Sept. 27, 2020

Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools

Pinterest is jumping on board the Stories trend with Pin Stories, while it's also updating its analytics tools.

By Andrew Hutchinson • Sept. 23, 2020

Facebook Shares New Insights into Gen Z, and How COVID-19 has Changed Their Outlook [Infographic]

Facebook has published a new report which looks at how the COVID-19 has impacted Gen Z, and impacted their approach to content online.

By Andrew Hutchinson • Sept. 22, 2020

Pinterest Launches New Holiday Hub and Marketing Guide to Assist with Holiday Campaigns

Pinterest has created a new hub for holiday sales related content, and a new guide to help businesses make the most of their holiday Pin campaigns.

By Andrew Hutchinson • Sept. 22, 2020

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images

Facebook is removing its restrictions on ads which include too much text in the main ad image.

By Andrew Hutchinson • Sept. 22, 2020

Facebook Expands Rights Manager to Detect Copyrighted Image Use Across Facebook and Instagram

Facebook has announced an expansion of its Rights Manager tool, which will now detect image copyright violations across Facebook and Instagram.

By Andrew Hutchinson • Sept. 21, 2020

Checklist for Effective Buyer Personas [Infographic]

Establishing buyer personas is key to maximizing your digital marketing efforts - here are some tips on how to create effective personas.

By Nancy Kapoor • Sept. 20, 2020

Facebook Publishes New Guide for Video Creators

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Facebook has provided some new insight into its improved video metrics, available within Creator Studio.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]

Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.

By Andrew Hutchinson • Sept. 18, 2020

Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide

Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.

By Andrew Hutchinson • Sept. 17, 2020

YouTube Offers New Ad Tools To Help Marketers Tap Into the Rise in YouTube Viewership

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

By Andrew Hutchinson • Sept. 16, 2020

Facebook Adds New Organic Post Testing Option to Creator Studio

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance.

By Andrew Hutchinson • Sept. 15, 2020

Google's Adding a New Way to Track Video Ad Conversions if the User Doesn't Initially Click Through

Google is adding a new video ad metric which tracks conversions after viewing your ad, even if the user doesn't initially click.

By Andrew Hutchinson • Sept. 11, 2020

Google Announces Expanded Launch of its 'Fundo' Virtual Events Platform for Creators

Google has launched a new platform to facilitate monetizable virtual events for creators.

By Andrew Hutchinson • Sept. 10, 2020

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.

By Andrew Hutchinson • Sept. 10, 2020

How to Use EAT to Outrank Your Competitors on Google [Infographic]

Looking for ways to improve your website's SEO performance? Aligning with Google's EAT guidelines is a good approach.

By Andrew Hutchinson • Sept. 8, 2020

Twitter Publishes New Insights Into Video Ad Effectiveness

Twitter has shared the results of a new study into the effectiveness of its video ad options.

By Andrew Hutchinson • Sept. 2, 2020

LinkedIn Launches 'Healthcare Hub' to Help Health Sector Marketers Maximize Opportunities [Infographic]

LinkedIn has launched a new resource to help healthcare sector marketers connect with relevant audiences on the platform. 

By Andrew Hutchinson • Sept. 1, 2020

Google Adds New Labels to Images to Make it Easier to Find Visuals You Can Legally Use

Google is adding new labels to Google Image listings in order to help users find licensable content that they can re-purpose.

By Andrew Hutchinson • Aug. 31, 2020