Instagram improves Insights UI, adds new metrics

The updated elements provide a simpler way to access key performance data for posts and Reels.

By Andrew Hutchinson • April 26, 2026

Meta expands Instagram management APIs

The updates include additional support for the partnership ad label, enhanced third-party capabilities and new metrics for developers and brands.

By Andrew Hutchinson • April 23, 2026

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta will let parents see their teens’ AI queries

The company updated its teen supervision tools to provide broad category overviews of the types of questions being asked, though not specific content.

By Andrew Hutchinson • April 23, 2026

Meta Accounts Center now includes more apps and devices

An updated login location allows users to access Threads, Meta AI, glasses and Quest headsets, as well as managed teen accounts.

By Andrew Hutchinson • April 23, 2026

Meta expands access to AI business assistant

The chatbot will now be available across major global markets and feature enhanced local language support, making it more accessible for creators and advertisers.

By Andrew Hutchinson • April 22, 2026

Meta sued by Consumer Federation of America

A new lawsuit alleges that the company profited from scam advertising and intentionally allowed fake promotions to continue despite promises to crack down.

By Andrew Hutchinson • April 21, 2026

Instagram expands Your Algorithm tool to Explore

The feature will now be available to all English-language users and will allow them greater capacity to control what the algorithm shows them.

By Andrew Hutchinson • April 16, 2026

Instagram adds comment editing

The long-awaited feature will allow users to revise comments within 15 minutes of posting, but image elements will not be editable.

By Andrew Hutchinson • April 9, 2026

Instagram looks to grow Notes engagement

The brief comment function is being expanded beyond mutual followers and could potentially become a new way for creators to broadcast information.

By Andrew Hutchinson • April 7, 2026

Instagram chief debunks popular engagement hack

Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

By Andrew Hutchinson • April 6, 2026

Meta will soon release new AI models developed by Alexandr Wang

The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.

By Andrew Hutchinson • April 6, 2026

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

By Andrew Hutchinson • April 5, 2026

Instagram allows creators to schedule Trial Reels

The update will allow creators to decide when non-followers see their content, which could help align posts with regional engagement times.

By Andrew Hutchinson • April 2, 2026

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

By Andrew Hutchinson • April 1, 2026

Meta avoids Motion Picture Association lawsuit over PG-13 ratings

Instagram had been using the proprietary ratings scales without permission and will now include a disclaimer saying it “didn’t work with the MPA.”

By Andrew Hutchinson • March 31, 2026

Meta highlights improvements to its ad serving program

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

By Andrew Hutchinson • March 31, 2026

Instagram confirms live test of its new subscription package

The Instagram Plus offering will give creators new features and is now live testing in some regions.

By Andrew Hutchinson • March 30, 2026

Meta’s next subscription package could boost Instagram performance

Additional features including spotlight and rewatch will allow paying users to get more out of their Instagram Stories, boosting app value for creators.

By Andrew Hutchinson • March 29, 2026

Meta introduces new ad and discovery options at IAB NewFronts

Reels trending ads will be expanded and the Partnership Ads Hub will offer a redesigned layout and additional insights.

By Andrew Hutchinson • March 26, 2026

Meta’s Oversight Board warns against expanded rollout of community notes

The board said a crowd-sourced approach, which replaced the company’s third-party fact checking in the U.S., may not be safe in other regions.

By Andrew Hutchinson • March 26, 2026

Jury finds Meta and YouTube guilty of causing social media addiction

The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling.

By Andrew Hutchinson • March 25, 2026

Meta updates its Threads Marketing API

New features include supported App Ads to facilitate ad buys and Reply Moderation Tooling to provide more posting options in third-party platforms.

By Andrew Hutchinson • March 25, 2026

Meta adds more tools to help businesses drive in-app sales

The company announced a range of new in-app shopping updates at ShopTalk 2026.

By Andrew Hutchinson • March 24, 2026

Instagram allows users to rearrange carousel posts

The much-requested feature will let creators edit the order of their images and videos after publishing.

By Andrew Hutchinson • March 23, 2026

Instagram adds AI transition option for still image-based Stories

The platform’s new tool within the image gallery will allow users to generate moving displays that show up as videos.

By Andrew Hutchinson • March 22, 2026