LinkedIn Publishes 'Opportunity Index', Highlighting Global Workforce Optimism and Potential

LinkedIn has published a new report which looks at career enthusiasm and outlook across the world. 

By Andrew Hutchinson • Feb. 13, 2020

LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

LinkedIn CEO Jeff Weiner has announced that he's stepping down from the role, and will be replaced by the company's Senior Vice President of Product Ryan Roslansky. 

By Andrew Hutchinson • Feb. 6, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Reaches 675 Million Members, Continues to See 'Record Levels of Engagement'

According to the latest quarterly update from Microsoft, LinkedIn engagement continued to rise in 2019.

By Andrew Hutchinson • Jan. 31, 2020

LinkedIn Announces Merger of Elevate Functionality With Company Pages

LinkedIn has announced that it will merge the functionality of its Elevate employee advocacy program into its company pages tools.

By Andrew Hutchinson • Jan. 26, 2020

LinkedIn Adds Live-Streaming for Company Pages and New 'Invite to Follow' Options

LinkedIn is expanding access to its native live-streaming feature, while it's also looking to help company page managers expand their audience.

By Andrew Hutchinson • Jan. 15, 2020

Is Your LinkedIn Content Strategy Making You Look Desperate?

Is your LinkedIn strategy drifting away from generating profitable connections, and more towards vanity metrics? Contributor Melonie Dodaro provides some advice. 

By Melonie Dodaro • Jan. 8, 2020

LinkedIn Publishes New Data on Ad Engagement for B2B Brands Over the Holidays

LinkedIn has published a new study which looks at engagement rates around B2B ads over the holiday period.

By Andrew Hutchinson • Dec. 21, 2019

LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

LinkedIn has provided a simple, five-step checklist for social media marketing success, based on insights from its 'Live with Marketers' podcast series.

By Andrew Hutchinson • Dec. 18, 2019

LinkedIn Adds New Features for Groups to Help Boost Engagement

LinkedIn has announced a new set of features for groups, as it continues to make steady improvements to the feature.

By Andrew Hutchinson • Dec. 18, 2019

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.

By Rachel Strella • Dec. 13, 2019

LinkedIn Publishes 2020 Emerging Jobs Report

LinkedIn has published its 2020 Emerging Jobs Report which looks at the positions that are seeing increased demand based on LinkedIn data.

By Andrew Hutchinson • Dec. 11, 2019

10 Ways Marketers Can Supercharge their LinkedIn Lead Gen Forms [Infographic]

Maximize your use of LinkedIn's Lead Gen forms ad option with these tips.

By Andrew Hutchinson • Dec. 8, 2019

20 Predictions for Social Media Marketing in 2020

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

By Andrew Hutchinson • Dec. 3, 2019

18 LinkedIn Stats from 2019 to Guide Your Social Media Strategy in 2020 [Infographic]

Some LinkedIn usage stats and insights to help inform your platform approach. 

By Mark Walker-Ford • Nov. 25, 2019

LinkedIn Publishes Listing of Top 10 Company Pages for 2019 [Infographic]

LinkedIn has published its annual list of top company pages, based on user nominations.

By Andrew Hutchinson • Nov. 22, 2019

LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.

By Andrew Hutchinson • Nov. 22, 2019

LinkedIn Brings Back Option to Invite Connections to Follow a Company Page

LinkedIn appears to be bringing back the capacity to invite connections to follow a company page.

By Andrew Hutchinson • Nov. 14, 2019

LinkedIn Adds New Language Translation Settings to Broaden Usage Capacity

As the platform continues to expand internationally, LinkedIn has added two new translation options to improve on-platform communication.

By Andrew Hutchinson • Nov. 5, 2019

LinkedIn Reaches 660 Million Members, Outlines 'Members First' Guiding Principles

LinkedIn has outlined its guiding principles as it reaches a new milestone of 660 members worldwide.

By Andrew Hutchinson • Nov. 2, 2019

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

LinkedIn has published a new report which looks at the problems with social media ROI measurement, and suggests an alternate way to track performance.

By Andrew Hutchinson • Oct. 30, 2019

LinkedIn Engagement Continues to Rise, as Per Microsoft's Latest Performance Report

LinkedIn's parent company Microsoft has reported that LinkedIn engagement has continued to rise in the most recent quarter.

By Andrew Hutchinson • Oct. 25, 2019

LinkedIn Publishes New Research on the Impacts of 5G [Infographic]

LinkedIn recently surveyed a group of IT professionals on the impacts of 5G - here's what they found.

By Andrew Hutchinson • Oct. 24, 2019

LinkedIn Rolls Out New Format for its 'Daily Rundown' Professional News Updates

LinkedIn is launching a new version of its Daily Rundown professional news listings.

By Andrew Hutchinson • Oct. 24, 2019

LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide

LinkedIn published a new guide to help their marketing partners better explain how they can help maximize your on-platform efforts.

By Andrew Hutchinson • Oct. 23, 2019

LinkedIn Reports on Key Topics of Discussion on the Platform in Q2

LinkedIn has published its latest Content Insights report which looks at the key discussions driving engagement on the platform.

By Andrew Hutchinson • Oct. 22, 2019