Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

With  a 37% increase in Snaps being sent with a Lens AR experience, Snapchat has provided some tips to help brands create their own AR promotions.

By Andrew Hutchinson • April 17, 2020

Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic.

By Andrew Hutchinson • April 16, 2020

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches New Lens Experience to Raise Awareness of WHO's Efforts to Combat COVID-19

Snapchat continues to expand its COVID-19 awareness efforts with a new Lens experience that highlights the work of the World Health Organization. 

By Andrew Hutchinson • April 8, 2020

Snapchat Provides Tips for Brands Looking to Connect With Their Audiences Amid the COVID-19 Pandemic

Snapchat has outlined a range of tips on how brands can adjust their messaging during the COVID-19 pandemic.

By Andrew Hutchinson • April 4, 2020

Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trends of Note

Snapchat has provided an update on the usage trends that it's seeing amid the COVID-19 lockdowns, including a 50% increase in video calls and 25% more time spent using Lenses.

By Andrew Hutchinson • April 2, 2020

Snapchat Will Now Enable Developers to Integrate Snapchat Stories into Their Apps via Snap Kit

Snapchat will now enable developers to integrate Snapchat Stories into their on apps, which could boost exposure and usage.

By Andrew Hutchinson • April 1, 2020

Snapchat Adds Dedicated COVID-19 Update Section to Discover Tab

Snapchat has added a new COVID-19 update panel into its Discover section.

By Andrew Hutchinson • March 26, 2020

Snapchat Surveys Users on Their COVID-19 Concerns [Infographic]

Snapchat has published a new overview of how its users are responding to the COVID-19 pandemic, including notes on where they're not visiting, where they're getting their information and how they feel about what's going on. 

By Andrew Hutchinson • March 25, 2020

Snapchat Launches New 'Here For You' Mental Health Resource Ahead of Time in Response to COVID-19

Snapchat is launching its new 'Here For You' user health resource ahead of time to assist users in coping with the impacts of the COVID-19 pandemic.

By Andrew Hutchinson • March 20, 2020

Snapchat Outlines Its Efforts to Ensure Users Are Accurately Informed About COVID-19

Snapchat has provided an overview of the steps its taking to ensure users are getting accurate information about the COVID-19 outbreak.

By Andrew Hutchinson • March 17, 2020

Snapchat Launches 'Lens Web Builder' to Simplify the Creation of AR Lens Campaigns

Snapchat has launched a new process which enables brands to build AR Lens campaigns based on full templates or existing 3D objects.

By Andrew Hutchinson • March 13, 2020

Snapchat Publishes New Data on Usage During the Olympics Ahead of 2020 Games [Infographic]

Snapchat has put forward its case for hosting Olympics tie-in campaigns with a new collection of stats on usage around the event.

By Andrew Hutchinson • March 4, 2020

Snapchat Adds 'Ground Transformation' AR Effects, Showcasing Evolving AR Capacity

Snapchat has added a new 'Ground Transformation' AR effect which can detect and map floor areas.

By Andrew Hutchinson • Feb. 23, 2020

Snapchat Launches 'Swipe up to Call' Ads in the US

After launching its new 'Swipe Up to Call' ad option in the Middle East last December, Snap is now offering the same to US businesses.

By Andrew Hutchinson • Feb. 20, 2020

Snapchat Is Testing a Major Redesign to Simplify In-App Navigation

Snapchat is currently testing out new app designs that would split the app into five sections and add a navigation bar along the bottom of the screen.

By Andrew Hutchinson • Feb. 13, 2020

Snapchat Launches 'Here For You' Mental Health Resource for Users

Snapchat is launching a new set of tools to help users who are experiencing mental health concerns.

By Andrew Hutchinson • Feb. 12, 2020

What Gen Z is Watching Online - and What That Means for Marketers in 2020

The way younger users consumer video content is evolving, which is important to note for those marketers looking to connect with these audiences.

By Mikey Dunn • Feb. 11, 2020

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]

New research has shown that while Facebook is the elder statesman of the social media landscape, younger users are still logging in at high rates.

By Andrew Hutchinson • Feb. 6, 2020

Snapchat Q4 19: Revenue Increases 44% YoY, but Rising Costs Remain a Concern

Snap Inc. has posted its latest performance update, showing increases in both users and revenue - though increasing costs pose an ongoing concern.

By Andrew Hutchinson • Feb. 5, 2020

Snapchat Outlines Sports Marketing Opportunities With March Madness Push

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament.

By Andrew Hutchinson • Jan. 31, 2020

Facebook and Snapchat Add New Super Bowl-Themed Visual Tools

Both Facebook and Snapchat have added some new, Super Bowl-themed visual enhancements in the lead-up to the event.

By Andrew Hutchinson • Jan. 31, 2020

Snapchat's 'Bitmoji TV' Will Be Launched This Weekend

Snapchat will launch its new, interactive 'Bitmoji TV' offering this week, providing a new entertainment option for users. 

By Andrew Hutchinson • Jan. 31, 2020

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

By Andrew Hutchinson • Jan. 29, 2020

13 Tips for a Spectacular Snapchat Strategy [Infographic]

Looking to boost your performance on Snapchat? Check out these tips. 

By Mark Walker-Ford • Jan. 25, 2020

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat will air four exclusive Olympics shows each day during the 2020 Tokyo games.

By Andrew Hutchinson • Jan. 24, 2020