Snapchat Launches New 'Here For You' Mental Health Resource Ahead of Time in Response to COVID-19

Snapchat is launching its new 'Here For You' user health resource ahead of time to assist users in coping with the impacts of the COVID-19 pandemic.

By Andrew Hutchinson • March 20, 2020

Snapchat Outlines Its Efforts to Ensure Users Are Accurately Informed About COVID-19

Snapchat has provided an overview of the steps its taking to ensure users are getting accurate information about the COVID-19 outbreak.

By Andrew Hutchinson • March 17, 2020

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches 'Lens Web Builder' to Simplify the Creation of AR Lens Campaigns

Snapchat has launched a new process which enables brands to build AR Lens campaigns based on full templates or existing 3D objects.

By Andrew Hutchinson • March 13, 2020

Snapchat Publishes New Data on Usage During the Olympics Ahead of 2020 Games [Infographic]

Snapchat has put forward its case for hosting Olympics tie-in campaigns with a new collection of stats on usage around the event.

By Andrew Hutchinson • March 4, 2020

Snapchat Adds 'Ground Transformation' AR Effects, Showcasing Evolving AR Capacity

Snapchat has added a new 'Ground Transformation' AR effect which can detect and map floor areas.

By Andrew Hutchinson • Feb. 23, 2020

Snapchat Launches 'Swipe up to Call' Ads in the US

After launching its new 'Swipe Up to Call' ad option in the Middle East last December, Snap is now offering the same to US businesses.

By Andrew Hutchinson • Feb. 20, 2020

Snapchat Is Testing a Major Redesign to Simplify In-App Navigation

Snapchat is currently testing out new app designs that would split the app into five sections and add a navigation bar along the bottom of the screen.

By Andrew Hutchinson • Feb. 13, 2020

Snapchat Launches 'Here For You' Mental Health Resource for Users

Snapchat is launching a new set of tools to help users who are experiencing mental health concerns.

By Andrew Hutchinson • Feb. 12, 2020

What Gen Z is Watching Online - and What That Means for Marketers in 2020

The way younger users consumer video content is evolving, which is important to note for those marketers looking to connect with these audiences.

By Mikey Dunn • Feb. 11, 2020

New Research Shows Facebook Still Holds Sway With Millennials and Gen Z [Infographic]

New research has shown that while Facebook is the elder statesman of the social media landscape, younger users are still logging in at high rates.

By Andrew Hutchinson • Feb. 6, 2020

Snapchat Q4 19: Revenue Increases 44% YoY, but Rising Costs Remain a Concern

Snap Inc. has posted its latest performance update, showing increases in both users and revenue - though increasing costs pose an ongoing concern.

By Andrew Hutchinson • Feb. 5, 2020

Snapchat Outlines Sports Marketing Opportunities With March Madness Push

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament.

By Andrew Hutchinson • Jan. 31, 2020

Facebook and Snapchat Add New Super Bowl-Themed Visual Tools

Both Facebook and Snapchat have added some new, Super Bowl-themed visual enhancements in the lead-up to the event.

By Andrew Hutchinson • Jan. 31, 2020

Snapchat's 'Bitmoji TV' Will Be Launched This Weekend

Snapchat will launch its new, interactive 'Bitmoji TV' offering this week, providing a new entertainment option for users. 

By Andrew Hutchinson • Jan. 31, 2020

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

By Andrew Hutchinson • Jan. 29, 2020

13 Tips for a Spectacular Snapchat Strategy [Infographic]

Looking to boost your performance on Snapchat? Check out these tips. 

By Mark Walker-Ford • Jan. 25, 2020

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat will air four exclusive Olympics shows each day during the 2020 Tokyo games.

By Andrew Hutchinson • Jan. 24, 2020

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published its latest 'Snap Chatter' trends report, highlighting the key topics gaining traction based on mentions in conversations within the app. 

By Andrew Hutchinson • Jan. 10, 2020

Snapchat and TikTok are Both Reportedly Working on New 'Deepfake' Type Features

Both Snapchat and TikTok have made moves towards building advanced 'deepfake' type tools, which could point to the next big social media trend.

By Andrew Hutchinson • Jan. 4, 2020

Snapchat's Coming 'Bitmoji TV' Will Feature Your Bitmoji Character in an Animated Series

Snapchat is looking to bring users' Bitmoji characters to life with a new option called 'Bitmoji TV'.

By Andrew Hutchinson • Jan. 2, 2020

Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

Snapchat has outlined a list of key trends which are gaining momentum on the platform as we head into the new year.

By Andrew Hutchinson • Dec. 22, 2019

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat is testing out a new ad format which enables users to scan a brand logo to unlock a related AR experience.

By Andrew Hutchinson • Dec. 20, 2019

Snapchat Launches New, Interactive Ad Format, New Competitive Game Features

Snapchat has launched an interesting new 'reaction' movie preview ad option, as well as some new, interactive Snap Games features.

By Andrew Hutchinson • Dec. 18, 2019

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Snapchat has provided some new tips for those looking to maximize their app marketing efforts in the holiday period.

By Andrew Hutchinson • Dec. 17, 2019

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat has added a new option to its 'Swipe Up' ad CTA, with 'Swipe Up to Call' ads driving direct phone calls from the app.

By Andrew Hutchinson • Dec. 13, 2019