Social Marketing: Page 317

  • 8 Great Tools for Online Community Managers

    Unless you live under a rock and/or rarely utilize God's greatest gift to this earth, otherwise known as the Internet, you know by now that content marketing is KEY. Whether it be for your personal brand, small business or corporation, content must to be upbeat, helpful, relevant, entertaining, i...

    By • July 24, 2014

  • The 2014 State of Digital Transformation

    Today, I'm proud to announce the release of Altimeter Group's second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.In our initia...

    By • July 24, 2014

  • Bringing Community Management to the Boardroom

    Community management has been around for at least 20 years - ever since the first AOL chat rooms and newspaper forum message boards made their debut in the 1990s. Fan sites and gaming rooms were also early incarnations of online communities. Back then the community manager moderated posts by the ...

    By • July 24, 2014

  • Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion

    Customer communities come in many varieties to help companies work one-to-one with consumers and prospects-facilitating their experiences, answering their questions, and innovating with them. Besides customers being heard and rewarded for their input, a University of Michigan study shows custome...

    By • July 23, 2014

  • How to Build a Relationship, Not Just a Content Promotion Strategy

    If you're going to create and share content with the world, you better be sharing something really important. As Forbes.com contributor Greg Satell convincingly argues, a content marketing strategy is successful when digital marketers act more like publishers and "are not merely seeking an audien...

    By • July 23, 2014

  • Is Google+ the Antisocial Network?

    Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds, as a "source of content, inspiration, and communication" - more like a reader, a place to keep ...

    By • July 23, 2014

  • Pioneering Women in Blogging: A Talk With Elisa Camahort Page

    I found myself engrossed in a recent interview piece with Elisa Camahort Page about the upcoming 10 Year Anniversary BlogHer Conference. As a co-founder of BlogHer, Camahort Page has helped grow the world of women blogging from niche and fragmented, to comprehensive and collective. And the events...

    By • July 23, 2014

  • Why You Shouldn't Buy Facebook Likes

    "Should I buy Facebook likes to boost my presence?" We get this question WAY more often than we should. When talking to people around the office, we thought the answer was a no-brainer - NEVER buy fans. Unfortunately, we've seen far too many pages do just that. After a lot of reading, talking to ...

    By • July 23, 2014

  • 5 Signs You're Heading for a Social Media Disaster

    Social media is unique because it's the only advertising medium where companies and individuals compete on an equal playing field to have their voices heard. Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a oversight...

    By • July 23, 2014

  • From the Corn Field to the Digital Era: Content Marketing Starts with Trust

    People try to speak about social media marketing in elaborate terms, using fancy new-age phrases that have to be explained to be understood by all but a chosen few. Most of this is what my Dad would call...well, I can't write what my Dad would call it and remain PG!To say that a lot of what goes ...

    By • July 23, 2014

  • Why You Need a Social Media Management Company

    Most business owners understand the importance of a social media presence but often cite three reasons why they don't spend as much time on it as they should:1. I don't have time to visit my social accounts every day2. I don't know what makes a good tweet or update3. I can't keep up with best pra...

    By • July 22, 2014

  • 6 Examples of Social Media Improving People's Lives

    Social media websites have changed the way the people around the world interact with each other. No longer confined to traditional means of communication, people now can quickly access information and spread news simply by logging onto their favorite social networking site. While designed initial...

    By • July 22, 2014

  • Facebook Testing a Way for Users to Buy Products on the Platform

    Facebook announced late last week that they are testing a new method for people to discover and buy products directly on the platform.Straight from Facebook:"With this feature, people on desktop or mobile can click the "Buy" call-to-action button on ads and Page posts to purchase a product direct...

    By Matthew Peneycad • July 22, 2014

  • Does Your Organization's Social Needs Mean You're Always Alone?

    The demand for social media has no end in sight. Yet, every new social media network seems to take us by surprise as we try to invent new ways to "engage". The business mantra of doing "more with less" was coined long before we knew the extent and implications of satisfying multiple internal depa...

    By • July 21, 2014

  • Is Your Business Optimized for Local Search?

    Fact: If you are a local brick-and-mortar business, you are more than likely missing out on a ton of business if your business isn't optimized for local search directories.People aren't calling 411 or looking at the old fashioned brick type book called the Yellow Pages when looking for a local re...

    By • July 21, 2014

  • 4 Simple Ways to Harvest Reviews From Happy Customers

    Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the 'Under the Influence: Consumer Trust in Advertising' report by Nielsen. In other words, word-of-mouth advertising!Word-of-mouth advertising has taken on a whole new meaning in...

    By • July 21, 2014

  • How Social Customer Service Can Prevent Another Comcast Call Heard Round the World

    Co-Authored with Shay Moser If you haven't heard the Comcast customer service call heard round the world, perhaps you've been watching too much cable TV. Hit pause and listen to AOL executive Ryan Block's post of an eight-minute segment of his phone call with a customer retention specialist who t...

    By • July 20, 2014

  • How to be a Resource to your Clients and Network

    One of the realizations I came to early on in my consulting practice was that I could not be everything for my clients, nor could I provide every service or product to my clients. The best thing I could do was accept that I couldn't be everything to everyone and instead focus on being a resource ...

    By • July 19, 2014

  • Is Your Content Marketing Selfish?

    Content marketing. You can't escape it. The whole marketing world is still discussing it, singing its praises from the rooftops and evangelising about it until they're blue in the face. However, there is a problem with this almighty entity...The vast majority of it is utter garbage.Sorry folks, b...

    By • July 18, 2014

  • Transmedia Storytelling: You Need a Plan, Man

    We tend to get so caught up in the story we want to tell, we forget about the audience. Delivering a message that resonates requires planning. Transmedia storytelling isn't just about the channels, it needs to include a great story that promotes conversation.

    By • July 18, 2014

  • Connection Brings Opportunity at Exponential Scale

    The kids were sleeping in the backseats as our loaded down Sequoia traversed the winding road over the sheer cliffs that drop down into the vast and rugged Pacific coastline. I asked my wife in a whisper to do a little bit of research for our pending arrival in San Francisco. After punching on he...

    By • July 18, 2014

  • #SMTPowerTalk 7: CEOs in the Age of Social Media

    In the age of social media CEOs face some of their toughest challenges to date. Not only do they have to inspire their staff, set the general direction of their companies and act as a moral compass of sorts but now they also face the added pressure of having to keep up to date with web trends, ad...

    By • July 17, 2014

  • Engagement Is Key for Digital Success Today

    A vast majority (88%) of non-profit professionals readily admit email and their organization's website are their most important communications tools. But with 97% of non-profit professionals reporting a Facebook presence in the same recent study by the Case Foundation and Social Media for Nonprof...

    By • July 17, 2014

  • Five Online Community Types: Which One Does Yours Fit Into?

    When creating and building an online community it is important to put yourself in the members' shoes and think about what he or she would want to gain from your community. Do they want knowledge? Connection? A quick laugh? In order to have an active and thriving group of members - or customers! -...

    By • July 17, 2014

  • Surging into Q3: How to Make It Better Than Q2

    Recently, I exposed the considerable "relationship-gap" that apparently exists between customer/client expectation, and what most selling companies believe is necessary to retain them.That statement sounds terribly arrogant doesn't it? "What most selling companies believe is necessary to retain t...

    By • July 17, 2014