Social Marketing: Page 318

  • The Importance of Community Trust

    In June Baltimore Police Department hit a milestone on Twitter, reaching 50,000 followers.In celebration of this, they released the following video, reflecting the department's achievement and thanking the community for helping them make Baltimore's streets safer. It is an awesome video, and I su...

    By • July 17, 2014

  • Why Should You Care If Your Employees Are Thought Leaders?

    In the new arena of Employee Engagement, every willing employee, within the parameters of the program you give them becomes a brand ambassador for your company. Imagine the power this can mean. From our company's own research, a group of 1,125 employee advocates on social media can mean as much a...

    By • July 15, 2014

  • Why All-in-One Social Media Management Systems Don't Cut It for Social Customer Service

    You are a Customer Service hero.You lead teams of hundreds or thousands of customer service superstars, delighting customers at every turn.You can rattle off each day's service level for the past month and still remember it's your wife's birthday tomorrow.You know the phone number for every pizza...

    By • July 15, 2014

  • New LinkedIn Study Shows Social Media is Win-Win for Both Employees and Workplace

    It's been more than 70 years since Dale Carnegie said, "To be interesting, be interested," in his book, "How to Win Friends and Influence People." Since then, several books and reports have been written that support personal relationships thrive when we take the time to pay attention, be honest, ...

    By • July 14, 2014

  • HOW TO: Document Social Media Policy Violations [PODCAST]

    The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey. Ann Handley didn't violate anyone's social media policy, and those aren't schadenfreude likes from Beth, Shel and Richard. They're only there...

    By • July 14, 2014

  • Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8

    Today we have the pleasure of announcing the Grand Re-Launch of SocialMediaToday.com! Listen as the champagne glasses ring in the good news with Robin Carey, Founder and CEO of Social Media Today, as we discuss the website's all-new Marketplace feature, and the improved community functionality b...

    By • July 14, 2014

  • Why You Can Stop Cringing At The Word "Personal Brand"

    I know a lot of people who respond to the word "personal brand" with a slow cringe, followed by a big roll of the eyes.Perhaps you know baseball players and rappers who once were so tough and cool and real (before they had a personal brand) - who started selling their own line of underwear and co...

    By • July 13, 2014

  • Insider Local SEO Tips

    Greg Gifford, a self-described "Local SEO geek", just put out a timely guide titled Everybody Needs Local SEO on the Moz Blog. He knows what he's talking about because he does hyper-local SEO and manages social media for car dealerships all over the country. I love reading the voice of experience...

    By • July 12, 2014

  • Quality SEO Services: Why It's Better to Pay More

    When you go to buy a scuba tank, who do you buy from: a five-star, expensive company or a three-star, less expensive company? Naturally, you don't want to run out of air while deep under water so it's justifiable to pay a little more for a product you know you can trust. The same method applies when spending money on quality SEO services. You tend to get exactly what you paid for.

    By • July 11, 2014

  • Are Groups Next on LinkedIn's Chopping Block?

    Last week, I blogged about the Facebook research story (by the way, PNAS has since published an "Expression of Concern" about the fact that they chose to publish the study). Since LinkedIn enabled publishing on their platform, I've been curious to see if it offers any value to users as opposed to...

    By • July 10, 2014

  • The Learning Organization as Social Business

    McKinsey has repeatedly published very aggressive outlooks for the value that could be created from companies progressing to the social business. In a 2012 report, the research firm estimated that social business technologies could improve productivity across the value chain as much as $1.3 trill...

    By • July 10, 2014

  • SaaS Fuels the Next-Generation CRM Technologies

    Customer Relationship Management (CRM) systems continue to evolve impressively and have been tipped to witness a new wave of on-premise and Software as a Service (SaaS) solutions in the near future. Enterprise CRM software suites have emerged on top as the most crucial ingredient for delivering s...

    By • July 9, 2014

  • What You Should Know About Customer, Digital, and Contextual Experience

    Are your customers having a disjointed and disconnected experience when they access your digital assets? Are they clicking endlessly in order to find something relevant? What does having a disjointed experience tell them? This experience tells them your company doesn't know their customer.Custome...

    By • July 8, 2014

  • This Is a Woman-Owned Business: Why You Should Care

    I'm taking a break this week from writing about web sites, social media, and the internet in general to come out as a woman.The late comedian George Carlin spoke once about how the news media sometimes describes a person as "openly" whatever-they-are, and sometimes that the person "happens to be"...

    By • July 8, 2014

  • Post-Mortems Are Not the End, but Rather the Beginning

    "We hope you are not going to be discussing dead bodies on this fine, bright summer's day JF?" I hear you all mutter, barely audibly, but almost in unison: "Relax" I say, with a well-practiced calming reassurance...What I am going to be discussing is what should happen every time you lose a bid/p...

    By • July 8, 2014

  • Social Business and the Responsive Enterprise

    The Social Business era has arrived, and with it, individual customers now have a voice. "Listen to me," they shout from digital rooftops. "Meet my needs and exceed my expectations," they demand - online and offline. They're not passive recipients of products, services and one-way messaging any m...

    By • July 8, 2014

  • Gary Vaynerchuk on the "Second Industrial Revolution" [VIDEO]

    At South by Southwest Interactive this year, Simon Pearce (@simonpearcelive) and Gary Vaynerchuk (@garyvee) talked about the new collaborative economy, which Gary described as the "second industrial revolution."If that sounds overblown, then consider this: the rate of change in technology has nev...

    By • July 5, 2014

  • The Living Legends of Social Media

    For the last decade, social media marketers have tried to set up fundamentals for the new digital ecosystem, and it's been quite a journey. They started to learn what was really happening in health forums, discovering that Twitter was a place where people started to say what they were doing, wher...

    By • July 4, 2014

  • What's REALLY the Best Time to Post on Social Media?

    There are a heap of posts and infographics floating about the web which detail the best days and times to post to the various social media platforms. Some even have studies and data linked to them, showing the optimum times to get the most engagement and reach when posting on your chosen platform...

    By • July 3, 2014

  • Social Business and the Responsive Enterprise

    The Social Business era has arrived, and with it, individual customers now have a voice. "Listen to me," they shout from digital rooftops. "Meet my needs and exceed my expectations," they demand - online and offline. They're not passive recipients of products, services and one-way messaging any m...

    By • July 3, 2014

  • Work Your Core: Proven Principals to Drive Employee Advocacy Results

    A whole new meaning of "working your core". Strengthen the results your employees can drive by creating advocacy for your brand.The target zone: Start small, be specific, choose wiselyJust like in a core body workout, seeing incremental results for the time and effort you put in, inspires you to ...

    By • July 3, 2014

  • Secrets of Great Communities and Community Managers

    Last week I delivered a presentation titled "Secrets of Great Communities and Community Mangers" at the KAConnect conference. It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, th...

    By • July 3, 2014

  • Social and Business Collaboration: A Human Science

    As our businesses become more complex, it's up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage. An efficiently run collaborative company isn't j...

    By • July 3, 2014

  • The Secret Spice to Kickstarting Employee Advocacy

    Employee advocacy, or encouraging your employees to share interesting professional content to their external social media networks, seems to be on everyone's lips. Looking at the definition, it is pretty obvious that in order for employee advocacy to take off in your organization, you need conten...

    By • July 3, 2014

  • Which Came First? The Relationship or the Business?

    I have read a lot of sales and marketing tips and articles. Many of them left me wishing I had the last three minutes of my life back. But every now and then, you find one that incites emotion inside of you, whether that emotion be complete disagreement that builds to anger and fury, or happiness...

    By • July 2, 2014