Social Marketing: Page 318

  • How a College Used Social Media to Raise $465k in One Day

    Using social media is nothing new in the fundraising arena, but every once in a while a successful campaign stands out.Wabash College, a small men's school in Indiana, recently raised $465,421 in a single day. On 4/30/14, they launched their "Wabash Day of Giving," and quickly harnessed the power...

    By • May 16, 2014

  • Answer All of Your Hashtag Questions with These 7 Incredible Tools

    Hashtags add a whole new aspect to the idea of sharing content on the web by giving users the ability to categorize their posts, search for relevant information, and, of course, to abuse the idea by hashtagging everything (#YOLO #hashtag #IhashtagwhateverIwanttohashtag).But seriously, hashtags ha...

    By • May 16, 2014

  • I Wanna Grab It: The Immense Power of a Nice Package

    Now that's the type of nice-looking package anyone would be happy to receive.When you hear someone say, "I'd like to get my hands on a package like that!" or "That's the best looking package I've seen in a long time," your first thought may not be of marketing... but it should be.Why? Well, the ...

    By • May 15, 2014

  • Where Should Social Media Sit in an Organization?

    It's one of the original social media debates, but the question of which department 'owns' social media is one which few organisations have yet to completely resolve.Most commonly it sits under the marketing and/or PR banner. Social media is seen as a logical extension of traditional marketing an...

    By • May 15, 2014
  • SMT Expert

    Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

    Does the internet marketing industry have a gender bias problem? It's something that's been talked about before, but too often, those discussions are based almost entirely on speculation, a general sense that women are getting the short end of the stick. And the problem with speculation is that i...

    By • May 15, 2014

  • The Social Shake-Up 2014: Calling All Early Birds to Atlanta in September

    "One of the best Social Media focused events I have been to in a long time." Kat Mandelstein, PwC Digital & Social Media Club Global BoardAs we gear up for The Social Shake-Up 2014, that's typical of the comments that we're hearing about last year's conference.Just like any blockbuster movie...

    By • May 15, 2014

  • Social Startups: Topi Connects Everyone at Any Event

    "I really liked it when people used to meet at cafés, salons, waiting rooms ... Nowadays, most people just chat with their friends on their mobile phones, oblivious to the strangers around them. At events, this is true as well," says David Aubespin, co-founder and CEO of Topi, the only solution t...

    By • May 15, 2014

  • The Structure of Storytelling and Its Relation to Brand Content

    One of the key tomes of storytelling is Joseph Campbell's 'The Hero with a Thousand Faces'. First published in 1949, Campbell introduced the idea of the 'monomyth', the idea that all stories since the dawn of time have contained the same key elements, which he broke down into 'The Hero's Journey'...

    By • May 15, 2014

  • Why Consumers Produce User Generated Content

    Getting your customers to produce user generated video and photo - easier said than done, right? How exactly are you going to convince your fans that it's worth their while to share their content with you? And what is it that makes them want to do this, anyway? Sure, a nice prize vacation or lump...

    By • May 14, 2014

  • Why the Smarter Brands Race to Respond to Consumers on Social Media [INFOGRAPHIC]

    Today 8 in 10 companies believe they provide superior customer service on social media outlets, while the fact is that 9 in 10 consumers disagree. Most brands are not keeping up with increased engagement. An infographic from Brickfish shows that on average, brands only answers 20 percent of messa...

    By • May 14, 2014

  • 3 Easy Ways You Can Improve Your Brand With Social Listening

    It is almost unanimously accepted that social media is important for any business. Companies, both large and small, use social media to connect with their fans, boost their sales, and market their brand. So much so that social media is becoming the voice of many companies.Social media has another...

    By • May 11, 2014

  • 4 Effective Ways to Offer Proactive Customer Service Over Social [VIDEO]

    Conversocial CEO Josh March Discusses Proactive Social Customer Service in this Case Study from DataSift Proactive customer service is not a new concept, but social media has changed the method in which it can be carried out. Long before the rise of social customer service, certain businesses foc...

    By • May 10, 2014

  • 5 Tips for Brand Integrity: Is the Customer Always Right, Even If They're Wrong?

    There's been a lot of talk recently regarding the age old adage: the customer is always right. Alexander Kjerulf's article "Top 5 Reasons Why 'The Customer is Always Right' Is Wrong" on The Huffington Post received over 200,000 Likes on Facebook and just under 50,000 Shares. Even by Huffington P...

    By • May 10, 2014

  • What You Should Know About Social Media and Moms

    This may be hard for the millennial generation to understand, but Mom isn't totally out of the loop when it comes to social media. As Gen X grows up and settles down, the number of parents hitting the web increases. According to surveys done by Baby Center, moms can be bigger influencers than rep...

    By • May 9, 2014

  • Re-Energizing the Customer Experience for Utilities with Social Customer Service

    Utilities Are Not Meeting Consumer Expectations for Social Customer ServiceBefore the internet age, most customers interacted with their utilities companies in two situations: when they received their monthly bill or if they were complaining about an outage. Similar to all industries that directl...

    By • May 8, 2014

  • Learning COPPA Is FUNdamental

    The flipside of the scaremongering about teens and tweens playing games online is the fact that they provide excellent learning opportunities. Studies show that using online games, for example, teaches social skills, problem-solving, leadership, team building and self-confidence - all essential l...

    By • May 8, 2014

  • How Does Your Organization's Effort to Integrate Social into Service Stack Up?

    Earlier this year we released the fourth edition of the Social Customer Engagement Index report. With more than 1,200 respondents participating the most recent study, and additional questions on strategy/approach to social service, the 2014 edition of the report includes lots of interesting data ...

    By • May 8, 2014

  • Why All Brands Should Be Monitoring Social Media

    Amongst the various debates around social media's effectiveness as a business tool, one aspect that's undisputable is the value of social listening. After many years working in media monitoring - where clients pay a premium to track as many mentions as they can - it's surprising to me that with s...

    By • May 8, 2014

  • How a Small Coffee Company Totally Owned a Reddit Promo

    Social media has had a profound impact on the marketing industry at large. We look at big name companies and their hugely successful social media campaigns, like Oreo's viral masterpiece "Dunk in the Dark," but how do the little guys compete with that?The questions we should be asking aren't, "Ho...

    By • May 7, 2014

  • What "The Voice" and "Law and Order: SVU" Can Teach Your Company About Social Media Campaigns

    Social media campaigns are great for raising awareness and increasing engagement for a particular purpose or cause, yet they require developing an intricate and strategic plan in order to achieve success.It's generally hard to predict how to make your social media campaign achieve viral success. ...

    By • May 7, 2014

  • Social Media and Life Lessons from Mom

    Recently, a friend posted a list on Facebook of life lessons he had learned from his mother. I loved the straightforward wisdom of those lessons and instantly recognized their applicability for social media managers. Since Mother's Day is this Sunday, here are those motherly lessons, accompanied ...

    By • May 7, 2014

  • Social Media Killed the Call Center Star

    The transition of customer experiences from traditional methods like walk-in to call centers and now more recently to social media has seen an interesting pattern. Like fish, customers generally swim in a common direction. This causes pressure to create new, more effective and efficient methods o...

    By • May 7, 2014

  • Checklist: 10 Things to Look for in a Social Customer Service Solution

    Yesterday, ContactBabel released their annual 'Contact Center Decision Makers' Guide', a must-read for anyone on the market for customer service software. These are the 10 key things we recommend you look for in an effective, secure, and scalable social customer service solution:Context: Social c...

    By • May 6, 2014

  • Word-of-Mouth Marketing in the Digital Age

    The advent of technology and the rise of social media in the Digital Age have changed the way that consumers receive marketing messages and perceive advertisements. The entire process involved in buying a product has been transformed, and traditional advertising is beginning to lose its effect an...

    By • May 6, 2014

  • Understand Mom Behavior to Engage Her on Social Media

    I was recently reminded that Mother's Day is coming up soon. Upon hearing this, the logical thing to do would be to begin thinking about what to get my own mom as well as my wife, the mother of my children. But I'm a guy - a digital marketing consultant who specializes in social media kind of g...

    By • May 6, 2014