Meta Partners with Adobe on New Social Media Marketing Training Course

The new course includes insights from internal experts from Meta, as well as explainers on how to utilize Adobe's creative tools.

By Andrew Hutchinson • May 3, 2022

Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

Snapchat has shared some new insights into how its users view brand interactions in the app.

By Andrew Hutchinson • April 29, 2022

4 Solid Pillars of Customer Retention [Infographic]

Establishing a customer retention strategy is key to maximizing your marketing process.

By Andrew Hutchinson • April 28, 2022

Twitter Adds 12 Million More Users, Posts Weaker Revenue Result Amid Pending Takeover by Elon Musk

Twitter's Q1 2022 results are not amazing, but that seems like a lesser story for the app at present.

By Andrew Hutchinson • April 28, 2022

Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Snapchat has unveiled a range of new tools, including advanced AR features.

By Andrew Hutchinson • April 28, 2022

Facebook User Growth Back on Track, Revenue Declines in Q1

Meta continues to add users, though impacts from Apple's ATT update, and the war in Ukraine, have impacted revenue performance.

By Andrew Hutchinson • April 27, 2022

Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season

Wedding season is upon us, and Pinterest has some new insights into the latest, rising wedding search trends in the app.

By Andrew Hutchinson • April 27, 2022

LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads

LinkedIn Lead Gen forms can be a great way to gather valuable insight from your target audience.

By Andrew Hutchinson • April 27, 2022

YouTube Shorts Now Up to 30 Billion Daily Views, Ads in Shorts Now in Testing

YouTube Shorts is growing fast, presenting new opportunities for ad reach in the app.

By Andrew Hutchinson • April 27, 2022

Twitter Shares Key Trend Notes and Tips for Mother's Day Campaigns

Twitter has provided some key trend insights, based on Mother's Day activity in 2021.

By Andrew Hutchinson • April 26, 2022

Meta Publishes New Guide on Landing Page Best Practices

The 33-page guide includes a range of research-backed notes on how to improve the performance of your landing pages.

By Andrew Hutchinson • April 26, 2022

Instagram Launches Live Test of Pinned Posts on User Profiles

The option would enable more creative control of your Instagram profile.

By Andrew Hutchinson • April 22, 2022

Instagram Tests Out 'Templates' for Reels, New Ways to Reels Promos In-Stream

Templates would provide another way to create Reels clips.

By Andrew Hutchinson • April 22, 2022

LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]

Sustainability-related topics are getting more attention across the professional social network.

By Andrew Hutchinson • April 22, 2022

Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue

Snapchat has released its latest performance update, showing steady increases in users and revenue.

By Andrew Hutchinson • April 21, 2022

Reddit Shares New Insights into the Potential of Reddit Ads [Infographic]

Reddit's ad offerings are improving, and this infographic outlines some of their key benefits.

By Andrew Hutchinson • April 21, 2022

Meta Publishes New 'Community for Brands Playbook' to Help Brands Build Engaged Online Groups

The 39-page guide provides a range of tips, notes and examples to assist in your community-building process.

By Andrew Hutchinson • April 20, 2022

Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content

The change could have various impacts - here's a look at how Instagram's looking to roll out the update.

By Andrew Hutchinson • April 20, 2022

Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches

The campaign will match products with color searches, as opposed to category interest

By Andrew Hutchinson • April 19, 2022

Instagram Product Tags Are Now Available to All Users in the US

Expanding access to product tags could see a lot more people browsing and buying via their IG feed.

By Andrew Hutchinson • April 19, 2022

TikTok Launches 'Interactive Add-Ons' to Help Brands Build More Engaging Ads

A new range of considerations for your TikTok ad efforts.

By Andrew Hutchinson • April 19, 2022

13 Tips to Schedule Your Day as a Social Media Manager [Infographic]

Here are some handy tips to help maximize your day as a social media manager.

By Andrew Hutchinson • April 18, 2022

New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.

By Andrew Hutchinson • April 18, 2022

New Report Highlights That Instagram Hashtags Don't Significantly Increase Post Engagement

Adding hashtags to Instagram posts doesn't influence post distribution, according to this new study.

By Adina Jipa • April 18, 2022

Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic]

The team from YouScan has put together a collection of key trend notes based on analysis of over a billion social media posts.

By Andrew Hutchinson • April 18, 2022