123 articles by Bernie Borges

• We Only Need Great Content Marketing

  May 13, 2019

• Why Every Marketing Department Should Be Its Own Agency

  Feb. 21, 2019

• The Modern Marketer's Guide to Content for Sales Enablement

  Jan. 30, 2019

• A 3 Step Plan To Creating a Video Strategy that Generates Results

  Dec. 16, 2018

• How to Get Started with Artificial Intelligence in Content Marketing

  Dec. 4, 2018

• The Influential Role of Content in Sales Enablement

  Nov. 27, 2018

• How to Position High Level Employees as Trusted Thought Leaders

  Nov. 14, 2018

• How to be a Modern Marketer in the Age of Data And Analytics

  Oct. 23, 2018

• How to Win Friends and Drive Business in the Age of Social Media

  Oct. 18, 2018

• The Science Behind Effective LinkedIn Posts

  Sept. 26, 2018

• A Marketer's Plea for Content for Sales

  Sept. 12, 2018

• The Road to Marketing as a Contributor to Revenue in the Business

  Aug. 24, 2018

• The Ugly and Beautiful Truth About Content Audits

  July 31, 2018

• How to Create Demand and Engagement for Events and Conferences Through Online Video

  July 24, 2018

• The 4 Digital Selling Skills Of The Successful Modern Seller

  July 17, 2018

• How Marketers Can Use Emotionally Intelligent Language to Create Action

  June 5, 2018

• Building a Personal Brand to Elevate a Corporate Brand [Podcast]

  May 14, 2018

• How Synapse is Transforming Tampa Bay through Innovation Ecosystems

  May 7, 2018

• 4 Design Thinking Tools Which Any Company Can Use To Innovate [Podcast]

  April 23, 2018

• Addressing Challenges, and Changing Culture, with Enterprise Social Sales Programs [Podcast]

  April 3, 2018

• How Personal Branding Complements Employer Brand Strategy [Podcast]

  Feb. 19, 2018

• Mobilizing Employees as Brand Advocates in the Face of Business Challenges [Podcast]

  Feb. 12, 2018

• Harnessing Propensity to Buy Data to Create Sales Ready Conversations [Podcast]

  Feb. 5, 2018

• Marketing and Sales Alignment has Arrived with Barb Giamanco [Podcast]

  Jan. 29, 2018

• Winning and Keeping Customers for Long-Term Sustainable Value [Podcast]

  Jan. 15, 2018

• Why Procurement is a Front Runner to Digital Transformation [Podcast]

  Jan. 2, 2018

• How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast]

  Dec. 18, 2017

• How Chatbots Can Make Life Easier for Marketing & Sales Employees [Podcast]

  Dec. 15, 2017

• Deploying and Integrating a Modern CRM System [Podcast]

  Dec. 11, 2017

• B2B Brand Marketing as a Driver of Growth [Podcast]

  Dec. 4, 2017

• A Top-Down Approach to Employee Engagement on Social Media [Podcast]

  Nov. 27, 2017

• The Modern Buyer Needs a Modern Seller [Podcast]

  Nov. 13, 2017

• A Strategy for Global Sales and Marketing Team Alignment [Podcast]

  Nov. 6, 2017

• Turning Disruption and Change into Opportunity and Advantage [Podcast]

  Oct. 30, 2017

• Marketing Cyber Security Software through Account-Based Marketing [Podcast]

  Oct. 23, 2017

• Creating Online Customer Conversations through AI Powered Intelligence [Podcast]

  Oct. 13, 2017

• A Love Story: When Marketing and Sales Get Aligned [Podcast]

  Oct. 9, 2017

• The State of Social Engagement 2017 [Podcast]

  Oct. 2, 2017

• Digital Customer Experience is the New Battle Ground [Podcast]

  Sept. 25, 2017

• Data Overload: How Do You Harness It? [Podcast]

  Sept. 18, 2017

• Defining Effective B2B Influencer Marketing [Podcast]

  Sept. 11, 2017

• Marketing as a Profit Center - an Interview with Joe Pulizzi [Podcast]

  Sept. 5, 2017

• Harnessing Data through AI to Understand the B2B Buyer's Journey [Podcast]

  Aug. 21, 2017

• The Evolution of Marketing Technology and What it Means for Marketers [Podcast]

  Aug. 14, 2017

• New Rules of Marketing are Fun [Podcast]

  Aug. 7, 2017

• The Journey to Sales 3.0 [Podcast]

  July 31, 2017

• The Rise of Account Based Marketing through AI [Podcast]

  July 24, 2017

• Shattering the Digital Sales Paradigm [Podcast]

  July 11, 2017

• Why Marketers Should Embrace the Age of the Algorithms [Podcast]

  July 3, 2017

• How Niche Blogging Moves the Needle at ANSYS [Podcast]

  June 26, 2017

• Be a Sales Sherpa via Hyper-Connected Selling [Podcast]

  June 14, 2017

• 5 Ways to Get Huge Value from Attending a Social Media Conference [Podcast]

  June 12, 2017

• How GoDaddy Improved their Brand through an Advocacy Program [Podcast]

  June 5, 2017

• Secrets to Instagram Branded Content [Podcast]

  May 30, 2017

• The Transformation of Selling through Digital Enablement [Podcast]

  May 22, 2017

• The Birth of the Employee Ambassador Program at Deloitte

  May 15, 2017

• Tactics to Increase Employee Engagement on Social Media [Podcast]

  May 8, 2017

• Winning at Social Customer Care [Podcast]

  May 1, 2017

• IU Health's Digital Transformation Into an Online Health News Hub [Podcast]

  April 24, 2017

• The Truth About Social Selling [Podcast]

  April 17, 2017

• Future Marketing: Winning in the Prosumer Age [Podcast]

  April 10, 2017

• Integrating Social Media Across the Enterprise at Adobe [Podcast]

  April 3, 2017

• Creating Brand Loyalty with Digital Brand Journalism at FedEx [Podcast]

  March 29, 2017

• The Role of Online Communities in Digital Strategy [Podcast]

  March 19, 2017

• A Cheat Sheet to LinkedIn Networking [Podcast]

  Feb. 22, 2017

• The Role of AI in Account Based Marketing [Podcast]

  Feb. 19, 2017

• Why Small Businesses Should be Using Live Video [Podcast]

  Dec. 15, 2016

• How CenturyLink Doubled Employee Shares Through a Contest [Podcast]

  Dec. 11, 2016

• How ANSYS Showcases Their Employees' Expertise on Social [Podcast]

  Dec. 7, 2016

• The 2016 State of Social Business: Shift from Innovator to Integrator [Podcast]

  Nov. 20, 2016

• How Hewlett Packard Enterprise is Growing its Employee Advocate Economy [Podcast]

  Nov. 13, 2016

• 4 Categories of LinkedIn Status Updates [Podcast]

  Nov. 9, 2016

• How Microsoft Handled Social Care During Their Largest Product Launch [Podcast]

  Nov. 6, 2016

• How DreamBank Builds a Loyal Community [Podcast]

  Nov. 3, 2016

• How Analytics Fuels Met Office's Digital Strategy [Podcast]

  Nov. 1, 2016

• How HubSpot Uses Live Video in their B2B Marketing Strategy [Podcast]

  Oct. 27, 2016

• Forget Social Media, Think Social Business [Podcast]

  Oct. 23, 2016

• How McDonald's Integrates Employees into its Marketing [Podcast]

  Oct. 20, 2016

• 2 Ways B2B Sales Professionals Can Create Influence

  Sept. 24, 2016

• The 3 Costliest Mistakes Sales People Make on LinkedIn

  Sept. 16, 2016

• The 5 Biggest Mistakes in Social Media Monitoring [Podcast]

  Sept. 9, 2016

• 3 Ways to Make Your LinkedIn Profile a Lead Generation Machine

  Sept. 2, 2016

• Ethical Ways to Reach the Unreachable Through Social Selling

  Aug. 28, 2016

• 3 Ways to Build a Bridge Between Marketing and Sales

  Aug. 22, 2016

• The Difference Between "Following" and "Stalking" in Sales

  Aug. 18, 2016

• Integrating Social Selling Process and Technology is the Key to Optimal Results

  July 27, 2016

• 3 Ways B2B Sales Pros Are Superb Marketers

  July 23, 2016

• How CA Technologies Drives Employee Advocacy [Podcast]

  June 14, 2016

• Teach For America's Content Loop Feeds their Social Strategy [Podcast]

  June 7, 2016

• The Impact of Digital Storytelling on Walmart's Reputation [Podcast]

  May 24, 2016

• How MGM Resorts International Uses Social to Connect [Podcast]

  April 8, 2016

• Being Future Strong is All About Simplicity [Podcast]

  March 30, 2016

• How Deloitte Africa Makes Employee Advocacy Easy [Podcast]

  March 19, 2016

• Why Social Business is Way Bigger than Social Media Marketing [Podcast]

  Feb. 27, 2016

• How a Personal Blog Grew Into a Business and a Movement [PODCAST]

  Feb. 16, 2016

• 3 Considerations in Courting Customer Trust Through Transparency

  Feb. 10, 2016

• Winning Through Niche Content Marketing

  Feb. 1, 2016

• 4 Pivotal Elements of Engaged Leadership in a Digital World [PODCAST]

  Jan. 23, 2016

• The Ice Cream Sandwich Approach to Content Marketing

  Jan. 12, 2016

• Why Enterprise Digital Marketers Will See Big Changes in 2016 [Podcast]

  Jan. 5, 2016

• Why the Modern CMO is Like a Mutual Fund Manager

  Dec. 30, 2015

• Bringing the Newsroom to Branded Journalism

  Dec. 22, 2015

• How Avery Dennison is Mobilizing Employees to Get Social [Podcast]

  Dec. 16, 2015

• How Social Technology Is Transforming the Modern Recruitment Process [PODCAST]

  Dec. 11, 2015

• How IBM is Revolutionizing Email with Social Integration [Podcast]

  Dec. 1, 2015

• How Brands Can Harness Peak Performance from Students Entering the Workforce [PODCAST]

  Nov. 24, 2015

• How Rebranding Impacted 3M's Social Media and Content Strategies [PODCAST]

  Nov. 11, 2015

• How the SAS Online Community Provides More than Customer Support [PODCAST]

  Nov. 5, 2015

• How Hootsuite Utilizes its Brand Ambassador Program to Fuel Growth [Podcast]

  Oct. 17, 2015

• A Guide to B2B Lead Generation through Content Marketing [PODCAST]

  Oct. 12, 2015

• Why an Online Customer Community is a Gamechanger for Your Brand

  Oct. 6, 2015

• How B2B Buyers Use Social Media [Podcast]

  Sept. 29, 2015

• Why Social Business Needs to Shift from Noun to Verb [PODCAST]

  Sept. 21, 2015

• How Whole Foods Market Aligns Core Values with Social Media [Podcast]

  Sept. 15, 2015

• How Walmart Today Was Launched to Celebrate the Customer [PODCAST]

  Sept. 7, 2015

• How NASA Does Social Media Marketing for all of Humanity [PODCAST]

  Sept. 1, 2015

• The 3 Stages of the B2B Digital Marketer [Infographic]

  Aug. 28, 2015

• How SMaC U Leads to Social Influence at Dell [PODCAST]

  Aug. 25, 2015

• Google Mobile Search Draws Line in the Sand

  March 22, 2015

• Is Social Media Marketing Still Relevant?

  Nov. 8, 2014

• 3 Reasons Employee Advocacy Is the New Marketing Paradigm

  Oct. 12, 2014

• Chipotle's Niche Keyword Strategy Drives SEO Performance

  July 4, 2014

• Building the Business Case for Customer Advocacy

  Feb. 10, 2014