Meta introduces new subscription add-ons and AI packages

The Latest

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  Pinterest releases 2026 summer fashion report

  The platform partnered with denim giant Levi’s to showcase the top trends for the season, with a focus on sports-related styling.  

  Pinterest

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  YouTube introduces more prominent AI labels

  The platform updated its disclosure placement to a more visible position and improved its detection features.

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  TikTok drops second season of ‘In The Mix’ podcast

  Four new episodes feature interviews with musicians Bebe Rexha, Lykke Li, Malcolm Todd and Josh Groban, along with returning host Jack Coyne of Trackstar.

  TikTok

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  YouTube tests new fan engagement option for musicians

  The feature, now in beta, allows music creators to share exclusive content with just the top 1% of their channel’s audience.

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  YouTube adds conversational custom feed generation

  The platform’s prompt update reflects the way people interact with artificial intelligence chatbots and aligns with a more casual discovery style.

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  Instagram tests interests display on user profiles

  The option is similar to a previously tested “Picks” function and could potentially influence how the algorithm chooses content.

  Instagram

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  Instagram engagement rates provide insight into reach

  Platform Chief Adam Mosseri shared pointers on how to understand key metrics when it comes to improving post performance and building an audience.

  Instagram

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  LinkedIn offers guidance on B2B product launches

  Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.

  LinkedIn

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  YouTube highlights creators vying for Emmy nominations

  The platform spotlighted six shows including “Hot Ones” from Sean Evans and “SubwayTakes” from Kareem Rahma as it chases Primetime Emmy consideration.

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  Google integrates Demand Gen and Display Network

  The move allows advertisers to use both options to reach different audiences within one unified environment.

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  X looks to improve incentives for original creators

  The move could help the platform clean up the data streams that power its AI projects. 

  X (Twitter)

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  YouTube updates unique reach calculation, adds music for still image posts

  The updated metric aims to better account for CTV, which often has multiple viewers per session. 

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  TikTok announces expanded partnership with Universal Music Group

  The deal will help facilitate discovery for artists in the app. 

  TikTok

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  LinkedIn expands access to Crosscheck AI

  The platform is rolling out its AI comparison tool to U.S. users in May, and will offer the feature more widely in the coming months.

  LinkedIn

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  TikTok partners with Paul McCartney for album launch

  The former member of The Beatles will release “The Boys of Dungeon Lane” alongside a premiere event on TikTok Live that will feature a Q&A session.

  TikTok

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  Report looks at how LinkedIn is dominating B2B queries in AI chatbots

  A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.

  LinkedIn

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  LinkedIn expands ad performance verification

  An extended partnership with DoubleVerify will offer post-bid assurance, allowing brands to understand where and how ads are delivered.

  LinkedIn

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  Snapchat offers unified optimization approach to app marketers

  The platform is integrating a wider range of response signals into a single view, which is designed to show more insights across multiple measures.

  Snapchat

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  Google unveils AI-powered ad updates at I/O 2026

  On the second day of its conference, the company shared specifics about brand mentions in AI responses and offered additional tools and data insights.

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  YouTube adds new AI remix feature to Shorts

  The updated tool allows users to generate alternate versions of videos using the company’s Omni AI image generation tools.

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  TikTok highlights value of app for SMBs

  TikTok Shop has become a powerful brand discovery platform for small and medium-sized businesses in the U.S.

  TikTok

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  Reddit introduces updated options for advertisers

  As the platform continues to grow, it is expanding access to its artificial intelligence-guided campaigns and testing new first-party attribution reporting.

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  Google announces AI-powered advances at I/O 2026

  The tech giant’s annual showcase highlighted a range of AI-supported content generation tools across its apps.

  LinkedIn

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  Meta reassigns workers to AI projects, cuts 8K staff

  The company is looking to replace workers with AI systems as it continues to lean into the advancing technology. 

  Facebook

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  X implements new posting restrictions on nonpaying users

  A new posting limit will make it cost prohibitive for spammers to flood the app.

  X (Twitter)

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