The Latest

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  YouTube expands live-stream gifts to users in Korea

  The option will provide Korean live-streamers with another means to generate revenue from their content. 

  Social Media Updates

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  Pinterest shares rising trends in new report

  The trends are based on rising search activity in the app.

  Pinterest

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  YouTube partners with FIFA on exclusive World Cup elements

  The deal will enable FIFA media partners to post a range of content to the app.

  Social Marketing

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  Reddit partners with Pacvue to expand ad access

  The deal will make it easier for more retailers to advertise on Reddit.

  Social Marketing

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  Report finds Reddit ads drive strong performance for retailers

  Fospha's State of Retail Marketing report looks at rising sources of product discovery and sales activity. 

  Social Marketing

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  Meta switches up its ad transparency labels in-stream

  The change will reduce the presence of Meta's ad disclosure labels.

  Social Marketing

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  X experiments with pre-share alerts for AI content

  In-stream pop-ups could have a significant impact on reducing the spread of AI-generated misinformation. 

  X (Twitter)

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  YouTube underlines commitment to musicians amid rising use of AI

  YouTube paid over $8 billion to the music industry between July 2024 and June 2025.

  Social Media Updates

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  Teenagers sue X over AI-generated naked images

  The lawsuit could lead to another potential penalty over X's controversial AI chatbot.

  X (Twitter)

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  Reddit shares insight into the growth of sports fandoms

  The report looks at how Redditors are engaging with sports, and the related opportunities for brands. 

  Social Marketing

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  Meta switches to Comscore Markets data for auto ads

  The change will provide more insight into local audiences and relative reach. 

  Social Marketing

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  Instagram tests links in post captions for paying users

  As part of the test, select Meta Verified subscribers can add up to 10 links to their Instagram post captions each month.  

  Instagram

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  Meta adds more measures to ensure original creators get credit

  It's the latest step in Meta's efforts to develop strong relationships with original content creators, including by providing more recognition and opportunity.

  Facebook

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  X commits to altering its verification program in EU

  EU regulators have threatened X with penalties if it fails to provide clarity to users on its revised checkmark program. 

  X (Twitter)

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  Meta ends end-to-end encryption on Instagram

  Privacy advocates have criticized the move, while some regulators will welcome increased transparency.

  Instagram

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  X adds simplified AI video generation from multiple images

  Grok users will be able to generate video that incorporates up to seven input images. 

  X (Twitter)

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  Snapchat to host AR exhibition at SXSW with Jonathan Yeo

  The app partnered with the portrait artist to showcase the potential for interactive creation and give visitors a chance to test Snap’s coming AR glasses.

  Snapchat

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  LinkedIn tests out AI-powered interview screening

  The feature will allow hiring professionals to manage initial candidate assessments using AI interviewers. 

  LinkedIn

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  Snapchat influences telecommunications purchases

  Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

  Social Marketing

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  Meta adds new scam protections to Facebook, WhatsApp and Messenger

  The company also disabled more than 150,000 accounts associated with scam center networks following this year’s Joint Disruption Week.

  Social Media Updates

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  TikTok introduces full-song Apple Music streams to app

  Users can save played tracks to Your Music and add them directly to playlists.

  TikTok

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  WhatsApp launches parent-managed accounts

  The accounts are designed to help parents monitor preteen behavior in the app and offer features similar to parental oversight tools on other platforms.

  Social Media Updates

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  YouTube allocates $20M toward a digital literacy education program for teens

  The video platform, in partnership with Google.org and The Centre for Public Impact, will also work with creators to bring the initiative to audiences.

  Social Media Updates

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  Reddit publishes report on its B2B marketing opportunities

  The guide, created in partnership with SurveyMonkey, highlights ways in which brands can gain traction with the platform’s human-curated communities. 

  Social Marketing

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  Meta adds new tools including freeze frame to Edits

  The new features, which also include a voice-over teleprompter and personalized sound effects, are part of a swiftly expanding suite of creative options in the app.

  Content Marketing

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