LinkedIn Shares and Overview of Key Insights and Advice Shared at its 'Spark' 2022 Conference

LinkedIn's Spark conference provided a range of insights and tips on how to maximize your professional connections.

By Andrew Hutchinson • March 28, 2022

Meta Announces New Crackdown on Misleading 'Watchbait' Video Titles and Descriptions

Meta will now detect and penalize video clips that employ 'watchbait' tactics.

By Andrew Hutchinson • March 25, 2022

MGM Resorts Provides Insights into its Social Media Marketing Strategy

The latest video in Meta's ad tips series looks at how MGM utilizes Facebook and Instagram for promotion.

By Andrew Hutchinson • March 24, 2022

TikTok Announces Second 'For You' Summit for Marketers

The second For You Summit will focus on the South East Asian market.

By Andrew Hutchinson • March 23, 2022

Google Updates Search Algorithm to Highlight Better Quality Product Reviews

Google's looking to highlight more in-depth reviews, which could be a significant SEO consideration.

By Andrew Hutchinson • March 23, 2022

LinkedIn Adds Newsletters for Company Pages, Updated Campaign Manager Navigation

The option will provide another way to engage your LinkedIn audience, and maintain contact.

By Andrew Hutchinson • March 22, 2022

YouTube Adds New Live Stream Features, Including Live Guests, Full-Screen Mode and More

The new features are similar to those in other live-stream options.

By Andrew Hutchinson • March 18, 2022

Twitter Tests Spaces Audio Clips to Maximize Content Creation and Sharing from Audio Broadcasts

The option will provide another way to get more out of your Spaces broadcasts.

By Andrew Hutchinson • March 17, 2022

Snapchat Adds New 'Custom Landmarkers' to Build Location-Linked AR Experiences

The new option will enable regular users and businesses to create location-locked AR effects.

By Andrew Hutchinson • March 16, 2022

Pinterest Provides New Ways to Share Idea Pins Across to Other Apps

The option could help to promote your Pin presence across other platforms.

By Andrew Hutchinson • March 16, 2022

66% of Brands Spent More on Creator Marketing in Past Year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

By Natalie Black (Koltun) • March 16, 2022

How the Producer Economy Is Changing Influencer Marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

By Robert Williams • March 15, 2022

Meta Shares Facebook & Instagram Live Video Tips from Creators [Infographic]

In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.

By Emma Wiltshire • March 15, 2022

Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance

The new Creator Lab includes a range of insights and tips from established Instagram creators.

By Andrew Hutchinson • March 10, 2022

Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event

Pinterest has unveiled a range of new updates as it continues to refine its product discovery and shopping tools.

By Andrew Hutchinson • March 10, 2022

YouTube Answers Common Questions About its Recommendation Algorithms to Help Improve Channel Performance

Some key insights to help improve your YouTube performance.

By Andrew Hutchinson • March 10, 2022

How to Promote Your Blog if You're Super Busy [Infographic]

Getting the ball rolling, and building momentum with your content, can be hard - here are some tips.

By Andrew Hutchinson • March 8, 2022

Instagram Launches Updated Creator Tags to Provide More Credit for Content Contributors

The new tags will provide more opportunity to highlight the contributions of collaborators.

By Andrew Hutchinson • March 7, 2022

New Study Looks at How Static Ads Perform Against Video Ads on Pinterest [Infographic]

With over 431 million active users, Pinterest is a platform with huge potential for advertisers, especially due to its high engagement and visual focus. This is what prompted Creatopy’s PPC department to give it a try and test two hypotheses

By Robert Katai • March 6, 2022

Twitter is Working on a New Podcast Tab to Facilitate Discovery and Engagement

The new tab could provide another way for creators build community around their content in the app.

By Andrew Hutchinson • March 2, 2022

TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic]

Looking to improve your TikTok marketing approach? These tips will help.

By Andrew Hutchinson • March 2, 2022

TikTok Publishes New Guide to Effective Advertising Approaches Around Ramadan

The guide provides a range of tips and insights to help in planning out your marketing approach around the event.

By Andrew Hutchinson • March 1, 2022

Instagram Launches Automated Captions for Feed Videos

Now, you have the option to switch on auto captions within all Instagram surfaces.

By Andrew Hutchinson • March 1, 2022

TikTok Shares New Insights into the Value of TikTok Ads in Reaching Users Around 'Tentpole Events' [Infographic]

With its growing audience, TikTok is also now seeing significant engagement boosts around major events. 

By Andrew Hutchinson • Feb. 28, 2022

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

Longer clips are coming to TikTok - but is that a good thing?

By Andrew Hutchinson • Feb. 28, 2022