4 Tips for an Impactful Influencer Marketing Strategy

Influencer Marketing can be a great way to showcase your brand - however it can also be easy to waste time and money on the wrong influencers. 

By Nathan Mendenhall • May 1, 2018

Billboards vs. Digital Marketing: Which Is Better for Your Bottom Line?

Ever wonder how effective your billboard advertising is at bringing in new business? In this post, contributor Isabella Andersen discusses the ROI of billboard advertising, and how it compares to digital marketing.

By Isabella Andersen • May 1, 2018

Pinterest Travel Trends 2018 [Infographic]

Pinterest has released a new infographic which outlines key travel-related trends on the platform.

By Andrew Hutchinson • May 1, 2018

Twitter Releases Major Events Calendar for May to Assist with Strategic Planning

Twitter has released its latest major events calendar, outlining all the dates you need to be aware of in May.

By Andrew Hutchinson • May 1, 2018

Could Spectacles 2.0 Point to the Future of Snap Inc.?

Snapchat's new version of Spectacles may not seem like a significant advance, but there could be much more to the device.

By Andrew Hutchinson • May 1, 2018

Facebook's Up and Downvote Tools for Comments are Now Available to More Users

Facebook's expanding its test of up and downvotes for comments, which could have significant implications.

By Andrew Hutchinson • April 30, 2018

Monotype's Nadine Chahine on the impact of language evolution for mobile brands

In an interview at SXSW, a typography expert highlights how the emergence of hashtags and emojis affects marketing amid the rise of mobile.

By Natalie Black (Koltun) • April 30, 2018

The Good The Bad The Ugly Of Social Media Influencers [Infographic]

This infographic highlights some examples of what makes a good post, a bad post, and the downright awful post

By Irfan Ahmad • April 30, 2018

How To Get The Most Out Of Your Influencer Marketing Campaign [Infographic]

This infographic will help you understand how to make the most of your next influencer marketing campaign.

By Irfan Ahmad • April 29, 2018

Facebook's New PR Campaign Wants Us To Remember the Good Old Days

Facebook has recently launched a massive ad campaign, playing the nostalgia card to help rebuild their reputation and trust with users.

By Emma Wiltshire • April 27, 2018

The History of Social Media [Infographic]

In this infographic, you will see the timeline of social media (from 1844 to 2018) and how it has transformed into what it is today.

By Irfan Ahmad • April 27, 2018

Reverse Selling Works Best When You Integrate Influencers Into Your Marketing Plan

Influencers are key to reverse selling. Treat the influencers who can introduce your brand to target audiences well, and you’ll see the benefits.

By Ann Newland • April 27, 2018

The Current State of Social Media Algorithms [Infographic]

This infographic outlines the current state of the top social networks today. Hopefully, this information can help you better understand how and why these platforms function the way that they do.

By Emma Wiltshire • April 26, 2018

Using the New Pinterest Profile Design to Your Advantage

Between Lens, visual search inside pins and now the profile redesign, Pinterest is making their platform more brand-friendly and shoppable than ever.

By Jeff Higgins • April 26, 2018

Study: 92% of marketers plan to ramp up Instagram influencer efforts

The platform is a powerhouse of digital word-of-mouth, though some features may be underutilized, Activate found.

By Robert Williams • April 25, 2018

Why social commerce isn't #trending yet

The channel has plenty of potential with young consumers, but disposable income in that demographic is low and retailers have yet to tackle issues of convenience.

By Cara Salpini • April 25, 2018

Instagram Is the Most Active Influencer Channel…and Snapchat Doesn't Even Come Close

A recent study shows the increasing focus of brands on micro-influencers and Instagram as their channel of choice.

By Jerry Ascierto • April 24, 2018

4 Ways To Get Your Instagram Story to the Top of Your Followers Newsfeed

We all understand the value of Instagram Stories, but recently this feature has become rather congested. Here are four simple, easy to follow ways to get your Instagram story to the top of your followers' newsfeed.

By Chris Kyriacou • April 24, 2018

Facebook Outlines New Video Monetization and Promotion Tools, Focusing on Facebook Watch

Facebook has outlined new video monetization options as it seeks to build interest in its Watch platform. 

By Andrew Hutchinson • April 21, 2018

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy. 

By Andrew Hutchinson • April 20, 2018

3 Notes on Facebook's News Feed Changes Thus Far

What have been the impacts of Facebook's News Feed changes thus far? Here are three important trends.

By Andrew Hutchinson • April 20, 2018

3 Brands That Have Successfully Mastered How to Use Social Media to Boost Social Proof

Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies.

By Tabitha Jean Naylor • April 20, 2018

8 Elements Behind Every Successful Social Media Strategy

Here is an overview of the eight elements used in every successful social media strategy, and why they're so important.

By Dhariana Lozano • April 20, 2018

How to Leverage Visual Marketing Strategies to Craft Engaging Content [Infographic]

Including images-based elements has become key to effective content marketing. Check out this listing of ways in which you can incorporate effective visuals.

By Irfan Ahmad • April 19, 2018

Snapchat Rolls Out New Lens-Based Ad Type, Continues to Tweak New Design

Snapchat's launching a new, direct call to action ad unit within its popular Lenses, while they continue to refine their new app layout.

By Andrew Hutchinson • April 19, 2018