TikTok Announces Updated Content Partnership with La Liga

New opportunities for sports fans and related brands in the app.

By Andrew Hutchinson • Sept. 18, 2025

President Trump Issues Fourth Executive Order To Keep TikTok Active in the US

The president has once again stepped in to keep TikTok from being banned.

By Andrew Hutchinson • Sept. 16, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Reports Suggest That US Will Lease TikTok Algorithm From China

TikTok looks set to remain exactly as it currently is for U.S. users.

By Andrew Hutchinson • Sept. 16, 2025

US Government Says TikTok Sell-off Deal Has Been Agreed Upon

The details are reportedly being finalized ahead of this week's deadline.

By Andrew Hutchinson • Sept. 15, 2025

TikTok Launches Latest Data Center Project in Europe

TikTok is hoping to appease EU regulators with its data separation initiative.

By Andrew Hutchinson • Sept. 11, 2025

TikTok Data Shows the Opportunity of Its Search Ads

New data underlines the value of TikTok for product discovery.

By Andrew Hutchinson • Sept. 9, 2025

TikTok Outlines Order Fulfillment Options for Shop [Infographic]

TikTok shopping has expanded into over 750 product categories.

By Andrew Hutchinson • Sept. 8, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025

TikTok Reaches 200 Million EU Users

A new growth milestone for the short-form video app. 

By Andrew Hutchinson • Sept. 7, 2025

TikTok Offers Movie Ticket Sales In-App, Powered by Fandango

A new expansion of TikTok's in-app shopping options. 

By Andrew Hutchinson • Sept. 4, 2025

TikTok Adds More Assistance Tools for Shop Creators

Some handy tools to help you maximize your TikTok Shop listings. 

By Andrew Hutchinson • Sept. 3, 2025

TikTok Continues To Grow in EU, Reduces Moderation Staff

TikTok's latest DSA disclosure data shows how it's growing its audience and shrinking its headcount.

By Andrew Hutchinson • Sept. 2, 2025

TikTok Adds Audio Messaging, Audio and Video Attachments for DMs

TikTok has been gradually building out its messaging options to meet user demand.

By Andrew Hutchinson • Aug. 29, 2025

TikTok Launches Campaign To Highlight Music Discovery

The campaign will feature artists who got their start in the app.

By Andrew Hutchinson • Aug. 27, 2025

TikTok Sees Big Revenue Increase in the UK Market

TikTok's business is stabilizing outside the U.S.

By Andrew Hutchinson • Aug. 24, 2025

TikTok Joins INTA Counterfeit Goods Education Initiative

TikTok will look to expand its efforts to combat fake product listings. 

By Andrew Hutchinson • Aug. 21, 2025

5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

China Won’t Sell TikTok’s Algorithm to US

Could TikTok actually get banned this time?

By Andrew Hutchinson • Aug. 20, 2025

TikTok Enables Livestreamers To Perform Specific Actions for Donations

Livestreamers can set up "Viewer Wishes" that they'll respond to on livestreams.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Announces Finale of ‘Music on Stage’ Competition

TikTok continues to reinforce its connection to the music industry.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Announces New Content Partnership With the ATP

The partnership will bring exclusive tennis content to the app.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Adds Campus Verification To Help College Students Connect

A new way for students to find friends on campus.

By Andrew Hutchinson • Aug. 19, 2025

TikTok Implements Hashtag Limit

The move seemingly aims to improve the presentation of clips in-stream. 

By Andrew Hutchinson • Aug. 17, 2025

TikTok Updates Community Guidelines To Address AI Misinformation

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

By Andrew Hutchinson • Aug. 14, 2025

TikTok Adds AI Avatar Stickers, Expanding Its AI Tool Set

TikTok continues to integrate more AI elements.

By Andrew Hutchinson • Aug. 13, 2025