TikTok Adds Seasonal Animations, Personalized Year in Review Summaries

TikTok is looking to get into the spirit of the season. 

By Andrew Hutchinson • Dec. 22, 2025

TikTok Announces Expanded Partnership with International Ski Federation

Interest in winter sports is rising in the app.

By Andrew Hutchinson • Dec. 21, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok US Unit Reportedly Signs Deal With Oracle-Led Investor Group

After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors.

By Andrew Hutchinson • Dec. 18, 2025

TikTok Adds More Accessibility Features

Some new options for users with variable viewing needs.

By Andrew Hutchinson • Dec. 16, 2025

US TikTok Deal Remains in Limbo as Deadline Nears Once Again

Apparently, no one knows if TikTok will be allowed to remain in the U.S.

By Andrew Hutchinson • Dec. 16, 2025

TikTok Announces Two Live Events To Drive Interest in Its Streams

TikTok is looking to draw in more live content viewers.

By Andrew Hutchinson • Dec. 11, 2025

TikTok Announces Live Christmas Concert With Mariah Carey

TikTok is partnering with Apple Music to broadcast the event. 

By Andrew Hutchinson • Dec. 9, 2025

TikTok Shares the Most Popular Music in the App

TikTok has become a key platform for music discovery. 

By Andrew Hutchinson • Dec. 9, 2025

TikTok Publishes Holiday Gift Guide

The guide highlights some of the top trending products from the app throughout the year. 

By Andrew Hutchinson • Dec. 8, 2025

TikTok Launches Shared Feed Options To Enhance Connection

New way to drive collaborative discovery on TikTok.

By Andrew Hutchinson • Dec. 8, 2025

TikTok Launches Nearby Content Feed in Europe

Users will be able to access a dedicated feed of local content to assist in discovery.

By Andrew Hutchinson • Dec. 4, 2025

TikTok Sees Increased Shopping Activity Over Black Friday Weekend

TikTok's plans for online shopping dominance may still come to fruition.

By Andrew Hutchinson • Dec. 3, 2025

TikTok’s Top Post-Holidays Campaign Tips [Infographic]

Some handy pointers for your end-of-year push. 

By Andrew Hutchinson • Dec. 2, 2025

TikTok’s US Sell-off Deadline Is About To Expire Once Again

Will TikTok go dark on Dec. 16 or will Trump issue another executive order to save it?

By Andrew Hutchinson • Nov. 30, 2025

TikTok Highlights the Value of Creator Partnerships for Marketing

Creators can help to amplify your messaging in the app.

By Andrew Hutchinson • Nov. 25, 2025

TikTok Launches Foundry Program To Promote Its Ads

The program offers incentives to venture capital and private equity firms looking to build their portfolio brands.

By Andrew Hutchinson • Nov. 24, 2025

TikTok Announces New Partnerships To Tackle Extremist Content

New education and enforcement initiatives to protect TikTok users.

By Andrew Hutchinson • Nov. 20, 2025

TikTok Adds New Mental Health and Well-Being Resources

More self-care and well-being tools are coming to TikTok. 

By Andrew Hutchinson • Nov. 19, 2025

TikTok Adds Option To Limit AI Content in Feed

TikTok becomes the latest platform to add an option to limit AI content.

By Andrew Hutchinson • Nov. 19, 2025

TikTok Is Making a Major Holiday Shopping Push

TikTok is keen to replicate the success it's seen with in-app shopping in China.

By Andrew Hutchinson • Nov. 17, 2025

TikTok Launches Hub To Assist With Holiday Campaigns

Ad tips, influencer partnerships and more are all covered in the holiday guide.

By Andrew Hutchinson • Nov. 16, 2025

TikTok Officially Launches Its Bulletin Boards Feature

It is similar to Instagram's Broadcast Channels, but in TikTok form.

By Andrew Hutchinson • Nov. 13, 2025

TikTok Launches Major Holiday Shopping Push

TikTok is working to win more people over with in-stream shopping options.

By Andrew Hutchinson • Nov. 12, 2025

TikTok Partners With iHeartRadio to Help Creators Branch Into Audio

The pair will launch the TikTok Podcast Network, which will feature up to 25 creator-led shows.

By Andrew Hutchinson • Nov. 10, 2025

TikTok Outlines Latest Measures To Protect In-App Shoppers

TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.

By Andrew Hutchinson • Nov. 9, 2025