Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.

By Andrew Hutchinson • Jan. 7, 2021

Snapchat Relaunches Partner Solutions Program to Provide More Assistance Options for Advertisers

Snapchat has announced a re-launch of its marketing partner program, which is designed to help provide guidance for Snapchat advertisers. 

By Andrew Hutchinson • Jan. 6, 2021

Twitter Provides Tips on Establishing Brand Voice via Tweets

Twitter has provides some new pointers to help brands establish their tone of voice and approach on the platform.

By Andrew Hutchinson • Jan. 6, 2021

Instagram Provides New Tips on How to Create Engaging Reels Content

Instagram has shared some new tips on how to create effective Reels content.

By Andrew Hutchinson • Jan. 6, 2021

Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes

Facebook is rolling out a new update for Pages for public figures and creators, which, importantly, de-emphasizes Likes in favor of Following.

By Andrew Hutchinson • Jan. 6, 2021

The Evolution of Advertising Over the Past Four Decades [Infographic]

This chart looks at the evolution of the ad industry over the past 30 years, with digital mediums steadily rising in favor of traditional forms.

By Irfan Ahmad • Jan. 4, 2021

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]

LinkedIn has shared a new set of usage stats and insights to assist in your 2021 strategic planning.

By Andrew Hutchinson • Jan. 4, 2021

Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Facebook has provided some new tips to help businesses maximize their lead generation efforts.

By Andrew Hutchinson • Jan. 4, 2021

Google Adds Short-Form Video Carousel in Selected Search Results

Google is looking to align with the short-form video trend by adding TikTok and Reels video results for certain search queries.

By Andrew Hutchinson • Dec. 30, 2020

Snapchat Shares New Insights Into Consumer Behavior and Trends

Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking.

By Andrew Hutchinson • Dec. 21, 2020

TikTok Launches New Small Business Resource Center for Marketers

TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities.

By Andrew Hutchinson • Dec. 21, 2020

Snapchat Shares New Insights into Christmas and New Year's Trends

Snapchat has shared some new insights into how Snapchatters are planning to celebrate the New Year, along with Christmas giving trends.

By Andrew Hutchinson • Dec. 18, 2020

The Marketing Calendar for 2021 [Infographic]

Linqia has published a new marketing calendar for 2021, highlighting all the key dates and events to keep in mind.

By Andrew Hutchinson • Dec. 18, 2020

Snapchat Shares Top AR Campaigns of 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020.

By Andrew Hutchinson • Dec. 18, 2020

TikTok's Testing a New, Shoppable Live-stream Experience, The Next Step in its eCommerce Push

TikTok is looking to the next stage of its eCommerce push via a new live-stream partnership with Walmart. 

By Andrew Hutchinson • Dec. 17, 2020

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.

By Andrew Hutchinson • Dec. 16, 2020

Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking

Facebook has launched a major campaign criticising Apple's coming changes to IDFA, saying that they will severely impact SMBs.

By Andrew Hutchinson • Dec. 16, 2020

YouTube Shares New Insights into Emerging Video Trends

YouTube has shared some new insights into evolving video trends, based on its latest usage insights and survey data.

By Andrew Hutchinson • Dec. 15, 2020

LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

By Andrew Hutchinson • Dec. 15, 2020

Social Media Competitor Analysis in 10 Steps [Infographic]

Running a competitor analysis can reveal a lot of key insight or your planning - here are the key steps to keep in mind. 

By Adina Jipa • Dec. 14, 2020

Charli D'Amelio Versus Addison Rae: Who's the Most Famous TikTok Star? [Infographic]

The rise of TikTok has paved the way for a whole new generation of web celebrities - and it's amazing to consider just how much they can command for sponsored posts. 

By Andrew Hutchinson • Dec. 14, 2020

Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships

Twitter is working to provide more brand-safety options to reassure businesses about ad placement.

By Andrew Hutchinson • Dec. 14, 2020

Reddit Acquires Video Creation App Dubsmash to Boost its Video Offerings

Reddit has acquired interactive video app Dubsmash to help further its push into video.

By Andrew Hutchinson • Dec. 14, 2020

New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

By Andrew Hutchinson • Dec. 11, 2020

LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

By Andrew Hutchinson • Dec. 11, 2020