How to Maximize Your Audience Reach with LinkedIn Ads [Infographic]

LinkedIn has published a new overview of its various ad targeting options, along with tips on how to maximize your campaigns.

By Andrew Hutchinson • Oct. 6, 2020

Snapchat Launches 'First Commercial' High Impact Ad Option to All Advertisers in the US and UK

After several months of testing, Snapchat is launching its 'First Commercial' ad option to businesses in the US and UK.

By Andrew Hutchinson • Oct. 6, 2020

Social Media Marketing on Reddit, Twitch and Quora

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

By Emma Wiltshire • Oct. 6, 2020

Twitter Shares New Insights into Key Trends During COVID-19

Twitter has shared some new insights into key conversational trends that it's seeing during the COVID-19 pandemic.

By Andrew Hutchinson • Oct. 2, 2020

Pinterest Provides Cultural Context on Halloween Costumes, Shares Data on Halloween Search Trends

Pinterest will look to reduce cultural appropriation this Halloween with new informational prompts in related searches.

By Andrew Hutchinson • Oct. 1, 2020

Pinterest Announces Pinterest Creators Festival to Provide Insights into Building Your Pin Presence

Pinterest has announced a new event which will provide expert insights into how to build a Pinterest presence, and maximize engagement on the platform.

By Andrew Hutchinson • Oct. 1, 2020

Facebook Announces New Groups Features, Including Automated Moderation Tools and New Engagement Options

Facebook has announced a range of new groups features at its latest Communities Summit event.

By Andrew Hutchinson • Oct. 1, 2020

The Complete Guide to IGTV Dimensions, Best Practices and Creation Apps

As IGTV continues to gain traction, more businesses and creators are considering how they can leverage the platform. Here's an overview of all you need to know.

By Victoria Taylor • Sept. 30, 2020

How to Run an Effective Giveaway Campaign on Instagram

Giveaways can be a great way to boost brand awareness on Instagram, but to generate real benefits, you need to map out an effective approach.

By Austin Iuliano • Sept. 30, 2020

Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance.

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Campaign Checklist [Infographic]

Ensure you're covering all bases in your LinkedIn campaigns with this handy checklist. 

By Andrew Hutchinson • Sept. 29, 2020

Pinterest Adds New Ad Slots, More Insights for Marketers, Ahead of the Holiday Shopping Push

Pinterest is adding some new product discovery and showcase features ahead of the holiday shopping rush.

By Andrew Hutchinson • Sept. 29, 2020

Instagram Publishes New Guides on How to Set-Up and Maximize Instagram Shops

As we head into the holiday shopping period, Instagram has launched a new set of guides on how to utilize Instagram shops.

By Andrew Hutchinson • Sept. 28, 2020

Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership.

By Andrew Hutchinson • Sept. 27, 2020

4 Trends Changing the Marketing Landscape in 2020 & Beyond [Infographic]

Looking for new ways to boost your digital marketing efforts? Check out this list of key marketing trends of note.

By Mark Walker-Ford • Sept. 24, 2020

TikTok Announces Bans on Ads for Weight-Loss Related Products in Order to Protect Users from Self-Perception Concerns

TikTok has announced new bans on ads for weight loss related products, and new tools to assist users dealing with negative self-perception.

By Andrew Hutchinson • Sept. 23, 2020

Instagram Launches New Reels Updates, Including Longer Clips and Improved Trimming

Instagram has announced some new updates for its TikTok-like Reels functionality, including longer clips and improved video editing tools.

By Andrew Hutchinson • Sept. 23, 2020

Facebook Shares New Insights into Gen Z, and How COVID-19 has Changed Their Outlook [Infographic]

Facebook has published a new report which looks at how the COVID-19 has impacted Gen Z, and impacted their approach to content online.

By Andrew Hutchinson • Sept. 22, 2020

Facebook Is Removing Its Restrictions on Text Content in Facebook Ad Images

Facebook is removing its restrictions on ads which include too much text in the main ad image.

By Andrew Hutchinson • Sept. 22, 2020

The Best Times to Post on Social Media in 2020 [Infographic]

The team from Zenesys have shared an overview of the general best times to post based on platform engagement trends.

By Mark Walker-Ford • Sept. 21, 2020

Checklist for Effective Buyer Personas [Infographic]

Establishing buyer personas is key to maximizing your digital marketing efforts - here are some tips on how to create effective personas.

By Nancy Kapoor • Sept. 20, 2020

Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences. 

By Andrew Hutchinson • Sept. 18, 2020

Facebook Publishes New Guide for Video Creators

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Facebook has provided some new insight into its improved video metrics, available within Creator Studio.

By Andrew Hutchinson • Sept. 18, 2020

Facebook Provides New Tips on Branded Content and Stories Ads [Infographic]

Facebook has provided some new tips on branded content and Stories ads, based on internal data insights.

By Andrew Hutchinson • Sept. 18, 2020