Instagram Launches New 'Professional Dashboard' Platform to Provide Quick Guidance for Creators

Instagram is rolling out a new 'Professional Dashboard' to make it easier for creators to access relevant tools to help maximize their performance.

By Andrew Hutchinson • Jan. 25, 2021

Pinterest Adds New AR 'Try-On' Tools for Eyeshadow, Expands Product Tagging Within Pins

Pinterest is expanding its AR tools with new eyeshadow Try-On Pins, while it's also looking to expand its shopping tags.

By Andrew Hutchinson • Jan. 22, 2021

LinkedIn Provides Notes on Effective Campaign Measurement [Infographic]

LinkedIn has provided a new overview of key tips to help marketers slow down their campaign measurement approach - and why they should. 

By Andrew Hutchinson • Jan. 21, 2021

TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign

Looking to set up your first TikTok ad campaign? This new video overview provides a complete rundown of the basic process. 

By Andrew Hutchinson • Jan. 21, 2021

Buyer Personas Demystified [Infographic]

Effective buyer personas can enhance the focus of your campaigns, and improve your results. Check out these tips.

By Nancy Kapoor • Jan. 21, 2021

Lessons from UGC in 2020 - and How it Can Help You in 2021

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy.

By Jose Angelo Gallegos • Jan. 20, 2021

Pinterest Tests New Stories Panel at the Top of User Feeds

Pinterest is testing out a new panel of Story Pins on the main home screen, aligning with the broader Stories trend.

By Andrew Hutchinson • Jan. 20, 2021

Facebook Launches Updated 'Account Quality' Dashboard to Help Businesses Address Concerns

Facebook is adding a new dashboard to help businesses keep track of any suspended ads or impacted posts as a result of rule violations.

By Andrew Hutchinson • Jan. 20, 2021

10 Social Media Trends That Every Marketer Should Know in 2021 [Infographic]

Stay in touch with the key social media trends of the coming year with this overview.

By Andrew Hutchinson • Jan. 20, 2021

Snapchat Shares Insights into Sports Engagement Among Users [Infographic]

Snapchat users are highly engaged with live sports, which could present new opportunities for marketers.

By Andrew Hutchinson • Jan. 19, 2021

TikTok Highlights SMBs That Excelled on the Platform in 2020 [Infographic]

Looking to add TikTok into your digital marketing mix? Get some inspiration from these brands.

By Andrew Hutchinson • Jan. 19, 2021

Pinterest Launches New 'Dynamic Creative' Automated Ad Targeting and Creation Process

Pinterest is launching a new, automated ad creation process, which will enable advertisers to better target the right audiences. But there could be a catch.

By Andrew Hutchinson • Jan. 19, 2021

The Best Times to Post on Social Media in 2021 and Beyond [Infographic]

Posting at high engagement times can help boost your social media performance - take a look at these insights.

By Mark Walker-Ford • Jan. 18, 2021

Facebook's Removing the 'Our Story' Section from Pages Next Month

Facebook is removing the 'Our Story' section from Pages next month, which will change how your content is presented to Page visitors.

By Andrew Hutchinson • Jan. 15, 2021

Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Twitter has shared some new advice on how to maximize the performance of your Twitter ads.

By Andrew Hutchinson • Jan. 15, 2021

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Twitter has published a new planning guide to help map out your tweet strategy for 2021.

By Andrew Hutchinson • Jan. 14, 2021

YouTube Adds New Data Insights to Highlight Video Performance in First 24 Hours After Posting

YouTube has added a new metric option in YouTube Studio which shows you how well your video has performed in the first 24 hours after upload. 

By Andrew Hutchinson • Jan. 14, 2021

YouTube Launches Next Phase of Program to Tag Items Within Video Clips

YouTube is launching a live test of its new process which will enable creators to tag products within their video clips.

By Andrew Hutchinson • Jan. 14, 2021

LinkedIn Highlights B2B Customer Engagement Strategies for 2021 [Infographic]

LinkedIn has highlighted five key customer engagement strategies for B2B marketers to consider in 2021.

By Andrew Hutchinson • Jan. 14, 2021

Facebook Shares New Insights into Emerging Shopping Trends

Facebook has published a new, 64-page report on emerging retail and shopping trends to help guide your approach.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.

By Andrew Hutchinson • Jan. 13, 2021

Facebook Shares New Insights Into Emerging Trends in eCommerce and Digital Engagement [Infographic]

Facebook recently surveyed 12,500 people to glean some insights into emerging trends in online consumption, brand interaction, group engagement and more.

By Andrew Hutchinson • Jan. 13, 2021

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has added a new 'swipe up' link option for LinkedIn Stories - bit it's not available to all users just yet.

By Andrew Hutchinson • Jan. 12, 2021

The Best Times to Post Your Social Media Updates in 2021 [Infographic]

The following infographic shows the best times to share your posts on Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, VK, and Telegram for more outreach and engagement, based on current research data.

By Melanie Tamble • Jan. 11, 2021