Twitter Announces New Office in Ghana to Expand Global Footprint

Twitter has announced that it's establishing a new team in Ghana as it looks to expand its presence in the African region.

By Andrew Hutchinson • April 12, 2021

TikTok Provides Insights on How Older Users are Engaging on the Platform

While the majority of TikTok's audience skews on the younger side, older users are becoming increasingly active on the platform. With this increase in data, TikTok has released new insights on how older users are engaging on the platform.

By Andrew Hutchinson • April 12, 2021

How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.

By Jess Rozario-Ospino • April 9, 2021

An Overview of Reddit's Potential for Brands [Infographic]

Have you considered Reddit for your marketing efforts? This infographic lays out some key usage insights and ad tips.

By Andrew Hutchinson • April 9, 2021

Facebook Provides Audience Connection Tips in Latest 'Social Skills' Video

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.

By Andrew Hutchinson • April 9, 2021

Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Facebook has published the latest version of its State of Small Business report, which looks at the impact of COVID-19 on SMBs.

By Andrew Hutchinson • April 8, 2021

New Research Provides Further Insight into the Potential Impact of Apple's Coming IDFA Update

A new report from Apps Flyer suggests that the impacts of the upcoming IDFA prompt on iOS won't be as bad as anticipated.

By Andrew Hutchinson • April 8, 2021

TikTok Announces New Partnership with LiveRamp to Help Advertisers Better Target Their Campaigns

TikTok has announced a new partnership with LiveRamp which will provide more data targeting tools for advertisers.

By Andrew Hutchinson • April 7, 2021

New Data Reveals the Latest Social Media Usage Trends, Including the Rise of Reddit, TikTok and Snapchat

The latest data from Pew Research shows that Facebook remains the key social app of choice, while younger users are flocking to Snapchat and TikTok.

By Andrew Hutchinson • April 7, 2021

Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings

Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions.

By Andrew Hutchinson • April 7, 2021

Pinterest Announces Creator Fund to Support Creators, Launches 'Creator Code' to Encourage Positive Interaction

Pinterest is looking to build a better support system for creators on the platform through two new initiatives.

By Andrew Hutchinson • April 7, 2021

Reddit Launches New 'Ads Formula' Education Platform for Marketers

Reddit has launched a new advertiser education platform to help businesses make the most of their on-platform campaigns.

By Andrew Hutchinson • April 6, 2021

Building Brand Reputation on Social Audio Apps like Clubhouse

While the rise of Clubhouse presents new opportunities for brands to reach new audiences, it doesn't come without challenges.

By Michael Brito • April 6, 2021

Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches.

By Andrew Hutchinson • April 6, 2021

How SMBs are Tackling Social Media Marketing [Infographic]

A new survey of over 400 entrepreneurs looks at how they're managing their social media marketing efforts.

By Andrew Hutchinson • April 5, 2021

TikTok Launches New Video Editor to Help Brands Create More Native-Looking TikTok Clips

TikTok has launched a new video editor tool which will help brands create more native-looking TikTok clips.

By Andrew Hutchinson • April 5, 2021

Facebook Launches New Dynamic Ads for Video Streaming Platforms

Facebook has launched a new Dynamic Ads option for video streaming providers.

By Andrew Hutchinson • April 5, 2021

Instagram Shares Tips on Effective Influencer Marketing

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe.

By Andrew Hutchinson • April 2, 2021

Twitter Crowns Xbox as the Winner of its First-Ever 'Brand Bracket' Competition

Twitter has announced that Xbox is the winner of its first-ever 'Brand Bracket', as voted by users.

By Andrew Hutchinson • April 2, 2021

Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Pinterest has launched a new ad campaign to better frame its key audience and use case.

By Andrew Hutchinson • April 1, 2021

Snapchat Launches New Back to School Resource Center for Marketers

Snapchat has launched a new Back to School resource center for marketers.

By Andrew Hutchinson • April 1, 2021

Facebook Provides Ad Placement Tips in Latest 'Social Skills' Video

Facebook has shared some new tips on effective ad strategies in its latest 'Social Skills' video.

By Andrew Hutchinson • March 31, 2021

LinkedIn Publishes New Guide on Establishing a Thought Leadership Strategy

LinkedIn has published a new, 50-page guide on how to establish a thought leadership and growth strategy online.

By Andrew Hutchinson • March 31, 2021

Facebook Adds 'Feed Filter Bar' News Feed Control Tool, New Options to Restrict Post Comments

Facebook has launched a new News Feed control option, which makes it easier to switch to different feed display listings.

By Andrew Hutchinson • March 31, 2021

Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

Twitter's rolling out some new updates for its Amplify pre-roll video ad offering.

By Andrew Hutchinson • March 30, 2021