The Latest

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  TikTok wants to provide financial services in Brazil

  The company applied for lending and payment approval in the hopes of offering its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.  

  TikTok

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  Google Vids adds new AI features

  Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.  

  Content Marketing

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  Report shows document posts on LinkedIn see more engagement

  Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.  

  Social Marketing

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  YouTube experiments with TV-style channels for CTV viewing

  The feature will launch with “Coachella TV” in April and offer 24/7 streaming access to archival performances and 2026 festival highlights.  

  Social Media Updates

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  Snapchat trolls Meta with Spotlight name change prank

  While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

  Snapchat

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  70% of teens in Australia still access social media despite bans

  Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

  Social Media Updates

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  YouTube’s BrandCast 2026 advertiser event scheduled for May

  The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

  Social Marketing

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  TikTok tests in-app DM games

  The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

  TikTok

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  Snapchat expands Creator Subscriptions to all eligible users

  The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

  Snapchat

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  YouTube connects AI chatbot to smart TVs

  The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

  Social Marketing

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  Meta’s new Ray-Ban glasses will support prescription lenses

  The latest AI-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.

  Social Media Updates

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  YouTube creators can now like video comments in bulk

  The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

  Social Media Updates

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  Snapchat users travel more than non-users

  A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

  Social Marketing

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  Meta highlights improvements to its ad serving program

  The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad spend.

  Social Marketing

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  Meta avoids Motion Picture Association lawsuit over PG-13 ratings

  Instagram had been using the proprietary ratings scales without permission and will now include a disclaimer saying it “didn’t work with the MPA.”

  Social Media Updates

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  Meta outlines AI benefits for US construction industry

  The company discussed how its AI approach to cement and concrete development can help producers compete on cost and build supply chain resilience.

  Social Media Updates

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  Meta shares new Facebook Content Monetization tips

  Varying content types, focusing on original material and avoiding engagement bait can all lead to more rewards for creators.

  Social Marketing

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  Reddit expands access to publisher tools

  All approved media partners will now be able to share content and analyze engagement as part of a beta test through the Links tab in Reddit Pro.

  Social Marketing

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  EU regulators propose banning AI nudification apps

  The legislation would prohibit any artificial image and video generation platform, including X’s Grok, from generating unauthorized, sexually explicit images.

  Social Media Updates

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  Meta’s next subscription package could boost Instagram performance

  Additional features including spotlight and rewatch will allow paying users to get more out of their Instagram Stories, boosting app value for creators.

  Social Media Updates

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  Meta updates Edits with new fonts, templates and better search tools

  Included in the latest round of features is an exclusive font based on the film “Dhurandhar The Revenge,” which was recently released worldwide.

  Social Media Updates

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  X limits access to X Pro management app

  The move limits use of the platform formerly known as TweetDeck to users paying for the company’s Premium+ tier.

  Social Marketing

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  LinkedIn will no longer allow real-time livestreams

  Starting in June, the platform will require users to schedule events ahead of time, although streams can be planned “just minutes in advance,” per the company.

  Social Marketing

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  TikTok for Business introduces campaign to drive in-app shopping

  The platform is looking to connect creators and brands with its expanding community of users who turn to the app for discovery and purchasing.

  TikTok

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  Meta’s Oversight Board warns against expanded rollout of community notes

  The board said a crowd-sourced approach, which replaced the company’s third-party fact checking in the U.S., may not be safe in other regions.

  Social Media Updates

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