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Meta looks to grow Threads in Japan

The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.

Questions linger about the long-term viability of X

Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

TikTok expands HubSpot integration

The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

Instagram chief debunks popular engagement hack

Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

Meta will soon release new AI models developed by Alexandr Wang

The company plans to eventually offer open source versions as its Superintelligence group works to catch up with industry benchmarks, per Axios.

Major social platforms issue joint warning about child safety in EU

Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

Authorities need to establish clearer rules on social media age checking

There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

Meta pauses all contracts with Mercor after breach

The data contracting firm works with all the major AI providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.

Elon Musk pressures potential SpaceX investors to advertise on X

Musk told banks, law firms and other advisors they need to buy subscriptions to AI chatbot Grok before the June initial public offering, per the New York Times. 

TikTok and ACRCloud partner on Derivative Works Detection system

The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

TikTok wants to provide financial services in Brazil

The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

Google Vids adds new AI features

Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.

Report shows document posts on LinkedIn see more engagement

Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

Instagram allows creators to schedule Trial Reels

The update will allow creators to decide when non-followers see their content, which could help align posts with regional engagement times.

YouTube experiments with TV-style channels for CTV viewing

The feature will launch with “Coachella TV” in April and offer 24/7 streaming access to archival performances and 2026 festival highlights.

YouTube’s BrandCast 2026 advertiser event scheduled for May

The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

70% of teens in Australia still access social media despite bans

Although a new report found that about 4.7 million teen social media accounts were removed, deactivated or restricted, children still had access to the apps.

TikTok tests in-app DM games

The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

Snapchat trolls Meta with Spotlight name change prank

While calling its short-form videos “Reals” was an April Fool’s Day joke, the animosity between the two companies is not.

Snapchat expands Creator Subscriptions to all eligible users

The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

YouTube connects AI chatbot to smart TVs

The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

Meta’s new Ray-Ban glasses will support prescription lenses

The latest AI-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.

TikTok partners with Cameo on custom videos

Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

YouTube creators can now like video comments in bulk

The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

Snapchat users travel more than non-users

A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.