The Keys to a Successful TikTok Advertising Campaign [Infographic]

Some essential pointers for your TikTok ads, via TikTok ads expert Savannah Sanchez.

By Emma Wiltshire • Aug. 27, 2021

100+ Step SEO Checklist to Outrank Your Competition on Google [Infographic]

Some key pointers for your SEO strategy.

By Mark Walker-Ford • Aug. 26, 2021

Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

The 9-page digital magazine highlights key trends of note to help guide your posting approach. 

By Andrew Hutchinson • Aug. 26, 2021

TikTok Tests Even Longer Video Uploads as it Looks to Expand its Presence

Some users are now seeing a notification that they can publish videos up to 5 minutes long in the app.

By Andrew Hutchinson • Aug. 25, 2021

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

By Andrew Hutchinson • Aug. 25, 2021

YouTube Outlines Creator Monetization Additions as YouTube Partner Program Hits 2 Million Participants

YouTube's creator funding program has paid out more than $30 billion over the last three years.

By Andrew Hutchinson • Aug. 23, 2021

TikTok is Developing its Own AR Effects Creation Platform to Expand its Visual Tools

The new AR effects platform is currently in early testing.

By Andrew Hutchinson • Aug. 23, 2021

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

The change will come into effect later this month.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

6 TikTok Storytelling Frameworks to Consider in Your Marketing Approach [Infographic]

TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.

By Andrew Hutchinson • Aug. 22, 2021

How to Maximize Your Brand Building Efforts on LinkedIn [Infographic]

The overview details all the key elements of brand building on LinkedIn, and the key tools you can use in your efforts.

By Andrew Hutchinson • Aug. 21, 2021

YouTube Publishes New Guide to Rising Aesthetic Trends, and How to Understand Niche Interests

The guide provides insights into some rising trends of note, stemming from various YouTube niches.

By Andrew Hutchinson • Aug. 19, 2021

Why B2B Marketers Build on LinkedIn [Infographic]

Here are some key usage stats and insights to help guide your LinkedIn marketing approach.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

The update could expose a lot more people to Reels content, and increase engagement with the option.

By Andrew Hutchinson • Aug. 19, 2021

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes New Guide on How Broader Societal Shifts Have Impacted Ad Response

The guide provides advice, examples and explainers to help advertisers align with key shifts.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Shares New 'Widely Viewed Content' Report to Counter the Idea that it Amplifies Division

The report raises more questions than provides answers with respect to user behaviors.

By Andrew Hutchinson • Aug. 18, 2021

14 Tips for Writing Copy That Generates Results [Infographic]

Looking for ways to maximize the performance of your content? Check out these tips fro SEMRush.

By Andrew Hutchinson • Aug. 17, 2021

YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining existing client relationships can be even more valuable.

By Andrew Hutchinson • Aug. 16, 2021

How Brands Can Make Best Use of Audio on TikTok (and Why They Should) [Infographic]

According to research, 73% of TikTok users will stop and look at ads on TikTok with audio.

By Aaron Brooks • Aug. 16, 2021

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

The new integrations will provide more ways for marketers to build their TikTok campaigns.

By Andrew Hutchinson • Aug. 16, 2021

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 

By Andrew Hutchinson • Aug. 16, 2021

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement.

By Andrew Hutchinson • Aug. 14, 2021