Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

The update could expose a lot more people to Reels content, and increase engagement with the option.

By Andrew Hutchinson • Aug. 19, 2021

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes New Guide on How Broader Societal Shifts Have Impacted Ad Response

The guide provides advice, examples and explainers to help advertisers align with key shifts.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Shares New 'Widely Viewed Content' Report to Counter the Idea that it Amplifies Division

The report raises more questions than provides answers with respect to user behaviors.

By Andrew Hutchinson • Aug. 18, 2021

14 Tips for Writing Copy That Generates Results [Infographic]

Looking for ways to maximize the performance of your content? Check out these tips fro SEMRush.

By Andrew Hutchinson • Aug. 17, 2021

YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining existing client relationships can be even more valuable.

By Andrew Hutchinson • Aug. 16, 2021

How Brands Can Make Best Use of Audio on TikTok (and Why They Should) [Infographic]

According to research, 73% of TikTok users will stop and look at ads on TikTok with audio.

By Aaron Brooks • Aug. 16, 2021

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

The new integrations will provide more ways for marketers to build their TikTok campaigns.

By Andrew Hutchinson • Aug. 16, 2021

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 

By Andrew Hutchinson • Aug. 16, 2021

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement.

By Andrew Hutchinson • Aug. 14, 2021

Facebook Shares New Insights into the Key Elements of Effective Video Content

The report looks at the key elements of effective video creative, and how you can factor these into your approach.

By Andrew Hutchinson • Aug. 12, 2021

Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results

What's the best way to approach TikTok marketing? We asked the platform's global head of small business solutions to find out.

By Andrew Hutchinson • Aug. 7, 2021

SMT Expert Series: Nick Cicero Discusses the Latest Analytics Trends and Opportunities

Nick Cicero is one of the most experienced and knowledgeable minds in social media analytics.

By Andrew Hutchinson • Aug. 7, 2021

Facebook Launches New Interview Series Looking at Evolving Shifts in Advertising Approaches

The new series will look at how ad agencies are dealing with key shifts in the sector, and what brands can learn from such.

By Andrew Hutchinson • Aug. 5, 2021

Twitter Launches Updated 'Agency Playbook' to Guide Marketers on Tweet Ads Best Practices

The guide provides an overview of all the key steps to running effective Twitter ads campaigns.

By Andrew Hutchinson • Aug. 5, 2021

YouTube Tests New Insights Around 'Evergreen' Videos in Studio Analytics

The new insights aim to provide more insight into traffic drivers on your YouTube channel.

By Andrew Hutchinson • Aug. 4, 2021

Instagram Provides New Overview of How its Reels Algorithm Works

The overview highlights to top factors at play in Instagram's Reels ranking process.

By Andrew Hutchinson • Aug. 4, 2021

TikTok is Testing 'TikTok Stories' as it Looks to Expand Creative Options in the App

TikTok is testing out its own variation of the social Stories format.

By Andrew Hutchinson • Aug. 4, 2021

YouTube Updates Creators Website to Provide More Guidance on How to Build Your Channel

The new site aims to showcase YouTube's evolving monetization tools, and provide more in-depth explainers to facilitate channel growth.

By Andrew Hutchinson • Aug. 4, 2021

7 Social Media Design Mistakes That All Marketers Need to Avoid [Infographic]

Some key tips to help improve the performance of your social posts and web content.

By Mark Walker-Ford • Aug. 3, 2021

Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

The examples will help inspire your own creative thinking around Instagram content.

By Andrew Hutchinson • Aug. 3, 2021

6 Tips for Writing SEO Blog Posts [Infographic]

Some key tips to help improve your SEO performance through your content efforts.

By Andrew Hutchinson • Aug. 2, 2021

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

By Andrew Hutchinson • Aug. 1, 2021