Social Media Marketing Outlook 2026: What to Expect in the Year Ahead

From AI to algorithm shifts, social media professionals have a lot to contend with in 2026.

By Sara Karlovitch • Jan. 29, 2026

Google Launches New Google Ads Insights Podcast

The podcast will provide direct insights from Google into how its ad tools work.

By Andrew Hutchinson • Jan. 28, 2026

LinkedIn Shares Tips on How To Boost Organic Posts [Infographic]

Some helpful pointers on how to use LinkedIn’s paid boosting option.

By Andrew Hutchinson • Jan. 26, 2026

The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)

You have all the data. So why can't you prove social media works? The four step fix.

By Sophie Gonçalves • Jan. 26, 2026

What Is Human-First Marketing? [Infographic]

Some key advice to keep in mind in your planning.

By Andrew Hutchinson • Jan. 25, 2026

TikTok Publishes New Guide to Its AI-Powered Campaigns

Some handy guidance for automated TikTok campaigns. 

By Andrew Hutchinson • Jan. 25, 2026

Google Adds Search Data To Demand Gen Campaigns, Improved CTV Conversion

Google’s latest Demand Gen updates could help you drive improved response.

By Andrew Hutchinson • Jan. 22, 2026

TikTok Adds More Control Options to Smart+ Campaigns

Some new options for your AI-powered TikTok campaigns. 

By Andrew Hutchinson • Jan. 21, 2026

Meta Announces Global Expansion of Threads Ads

More options for your Meta ad placements. 

By Andrew Hutchinson • Jan. 21, 2026

Google Expands Budget Allocation Options for Ad Campaigns

Now, you can set an overall budget for the duration of your campaign. 

By Andrew Hutchinson • Jan. 15, 2026

TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants

Some new AI tools to streamline your TikTok Shop listing process. 

By Andrew Hutchinson • Jan. 15, 2026

Google Adds AI-Powered Comparisons To Trends

A handy addition to help improve your Google Trends data comparisons.

By Andrew Hutchinson • Jan. 14, 2026

TikTok Shares 2026 Trend Predictions for Marketers

New insights from TikTok, based on emerging user trends.

By Andrew Hutchinson • Jan. 14, 2026

Edits Gets IG Links, Weekly Ideas and New Video Effects Features

The latest round of updates for IG’s separate video editing app.

By Andrew Hutchinson • Jan. 14, 2026

LinkedIn Articles Are Getting More Citations in AI Responses

If you’re looking to get more mentions in AI responses, LinkedIn should be on your radar.

By Andrew Hutchinson • Jan. 13, 2026

X Provides Tips on How To Maximize Ad Campaigns

Despite an advertiser exodus, many may feel the platform still has value. 

By Andrew Hutchinson • Jan. 13, 2026

TikTok Adds Channel Sales Experts To Marketing Partners Program

Some new options for TikTok campaign assistance. 

By Andrew Hutchinson • Jan. 12, 2026

Google Announces AI-Powered Updates for Retailers

Announced at the NRF conference, Google's new AI tools are designed to provide more connection opportunities in the era of conversational commerce.

By Andrew Hutchinson • Jan. 12, 2026

7 Digital Marketing Trends to Watch for in 2026

In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms. 

By Andrew Hutchinson • Jan. 8, 2026

TikTok Announces New Partnership With FIFA World Cup

Sports are clearly a big focus for TikTok in 2026.

By Andrew Hutchinson • Jan. 8, 2026

TikTok Phases Out Its Custom Identity Option for Advertisers

Ensure that your details are up to date in order to keep running TikTok ads.

By Andrew Hutchinson • Jan. 7, 2026

Planning for 2026: The AR Shift

Augmented reality glasses will become a reality in 2026 and marketers will need to take note. 

By Andrew Hutchinson • Jan. 6, 2026

TikTok Launches Regional Event Calendars for 2026

Some handy pointers for your content planning.

By Andrew Hutchinson • Jan. 6, 2026

Best Practices for LinkedIn Thought Leader Ads [Infographic]

Some key pointers on how to create effective LinkedIn Thought Leader campaigns. 

By Andrew Hutchinson • Jan. 5, 2026

2026 Planning: Algorithmic Polarization

The debate around the impacts of algorithmic manipulation will heat up in 2026.

By Andrew Hutchinson • Jan. 5, 2026