A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

By Andrew Hutchinson • Aug. 4, 2025

Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Some updated insights from IG, which could help you grow your audience.

By Andrew Hutchinson • Aug. 4, 2025

LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]

An overview of the latest performance data from LinkedIn.

By Andrew Hutchinson • Aug. 3, 2025

Pinterest Shares Tips on How To Build Your Pin Community

Some more tips from the Pinterest team, on how to maximize your in-app presence.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

TikTok Publishes Report on Top UK Product Trends

Yes, it includes Labubu dolls.

By Andrew Hutchinson • July 31, 2025

TikTok Adds New Website Visitor Retargeting Options

The option will let you retarget users who’ve already visited your site.

By Andrew Hutchinson • July 31, 2025

Instagram Provides an Overview of When To Use Different Post Types [Infographic]

A handy overview of when to use each of Instagram’s posting options.

By Andrew Hutchinson • July 31, 2025

Snapchat Shares Insights Into How Social Platforms Encourage Fast Food Purchases

Social platforms can have a big influence on food ordering decisions.

By Andrew Hutchinson • July 31, 2025

Reddit Brings Automated Bidding To Brand Awareness and Reach Campaigns

New options to help maximize your Reddit ad spend.

By Andrew Hutchinson • July 29, 2025

Meta Adds New Follow-up Messaging Options for Brands

More options to stay in touch with customers via DM. 

By Andrew Hutchinson • July 29, 2025

Google Adds AI Summaries of Business Reviews to Chrome URL Displays

Expanded availability of Google review info for shoppers.

By Andrew Hutchinson • July 28, 2025

Meta Is Banning Political Ads in Europe Due to New EU Regulations

New EU political advertising requirements are unworkable, Meta says.

By Andrew Hutchinson • July 27, 2025

Pinterest Shares Tips on How To Maximize Marketing Efforts

Some handy pointers for your Pin marketing efforts.

By Andrew Hutchinson • July 27, 2025

LinkedIn’s Latest Ad System Updates [Infographic]

A helpful reminder of LinkedIn’s latest ad improvements. 

By Andrew Hutchinson • July 27, 2025

Reddit Shares Insights on Its Influence in Consumer Purchase Pathways [Infographic]

Reddit is becoming a bigger influence in purchase journeys. 

By Andrew Hutchinson • July 27, 2025

Shorter Video Ads on Facebook Get More Replays via Looping

Shorts video ads will be replayed more when left unchecked.

By Andrew Hutchinson • July 22, 2025

Instagram Promotes DM Translation and Scheduling Features for Business Users

Some relatively new considerations for your IG strategy.

By Andrew Hutchinson • July 17, 2025

LinkedIn Shares Updated Ads Success Guide

A heap of valuable pointers for your LinkedIn marketing efforts.

By Andrew Hutchinson • July 16, 2025

Edits Gets Improved Music Discovery, Improved Keyframe Editing and More

Meta's also added some new voice effects options.

By Andrew Hutchinson • July 16, 2025

X Shares Key Data on Holiday Season Planning [Infographic]

Some key notes to keep in mind for H2 planning.

By Andrew Hutchinson • July 15, 2025

Instagram Trial Reels Are Now Available to More Creators

Trial Reels offer an opportunity to reach a broader audience in the app.

By Andrew Hutchinson • July 13, 2025

An Overview of LinkedIn’s Ad Options and Targeting Tools [Infographic]

A handy overview of LinkedIn's various ad and ad targeting options.

By Andrew Hutchinson • July 13, 2025

Meta Shares Updated Reels Ads Guide, Including Creative Tips

Some pointers for your Facebook and IG Reels approach. 

By Andrew Hutchinson • July 10, 2025

YouTube Lets Channels Share More Performance Data With Brands

YouTube is looking to help channels secure brand partnership deals. 

By Andrew Hutchinson • July 9, 2025