36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

TikTok Outlines Its Evolving Efforts To Detect Underage Users

TikTok is implementing a range of new measures, including AI-powered age checking.

By Andrew Hutchinson • Oct. 8, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok's AI-powered ads. 

By Andrew Hutchinson • Oct. 7, 2025

TikTok Ups Subscription Revenue Share for US Creators

TikTok is making a push to win over more U.S. creators.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Adds Assistance for Shopping Ads in Partner Program

The platform’s Marketing Partner program  was launched in 2020 and covers four categories.

By Andrew Hutchinson • Oct. 5, 2025

TikTok Announces Activations for the Launch of Taylor Swift’s New Album

TikTok is going big on Taylor Swift this month.

By Andrew Hutchinson • Oct. 2, 2025

Will the US Government Manipulate TikTok’s Algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

By Andrew Hutchinson • Sept. 30, 2025

TikTok Launches Updated Travel Ads

Some new considerations for travel marketers.

By Andrew Hutchinson • Sept. 29, 2025

Trump Signs off on TikTok Deal as China Weighs Details

The White House is confident that a deal is done, but Chinese officials seem less assured.

By Andrew Hutchinson • Sept. 25, 2025

TikTok Looks To Expand Halloween Celebrations in the App

TikTok's got a whole schedule of Halloween-themed activities.

By Andrew Hutchinson • Sept. 25, 2025

TikTok Unveils New Tools To Highlight Charitable Causes

TikTok's Change Makers program aims to highlight creators looking to use the platform for good.

By Andrew Hutchinson • Sept. 24, 2025

TikTok Provides Tips for Luxury Brand Marketers

Some handy pointers on how to maximize your branding efforts in the app.

By Andrew Hutchinson • Sept. 23, 2025

US TikTok Deal Could See the White House Influence In-App Trends

Under the proposal, the government will decide who's on the board of TikTok U.S.

By Andrew Hutchinson • Sept. 22, 2025

White House Says TikTok Deal Will Be Signed This Week

The U.S. government says a deal is imminent, but Chinese officials seem less assured.

By Andrew Hutchinson • Sept. 22, 2025

TikTok Highlights Related Trending Topics To Help Guide Creators

Some pointers to help you stay updated on the latest trends in your niche.

By Andrew Hutchinson • Sept. 21, 2025

TikTok Announces Updated Content Partnership with La Liga

New opportunities for sports fans and related brands in the app.

By Andrew Hutchinson • Sept. 18, 2025

President Trump Issues Fourth Executive Order To Keep TikTok Active in the US

The president has once again stepped in to keep TikTok from being banned.

By Andrew Hutchinson • Sept. 16, 2025

Reports Suggest That US Will Lease TikTok Algorithm From China

TikTok looks set to remain exactly as it currently is for U.S. users.

By Andrew Hutchinson • Sept. 16, 2025

US Government Says TikTok Sell-off Deal Has Been Agreed Upon

The details are reportedly being finalized ahead of this week's deadline.

By Andrew Hutchinson • Sept. 15, 2025

TikTok Launches Latest Data Center Project in Europe

TikTok is hoping to appease EU regulators with its data separation initiative.

By Andrew Hutchinson • Sept. 11, 2025

TikTok Data Shows the Opportunity of Its Search Ads

New data underlines the value of TikTok for product discovery.

By Andrew Hutchinson • Sept. 9, 2025

TikTok Outlines Order Fulfillment Options for Shop [Infographic]

TikTok shopping has expanded into over 750 product categories.

By Andrew Hutchinson • Sept. 8, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025

TikTok Reaches 200 Million EU Users

A new growth milestone for the short-form video app. 

By Andrew Hutchinson • Sept. 7, 2025

TikTok Offers Movie Ticket Sales In-App, Powered by Fandango

A new expansion of TikTok's in-app shopping options. 

By Andrew Hutchinson • Sept. 4, 2025