TikTok Looks To Help Connect Users With Skills-Based Career Opportunities

The collaboration with Skilled Careers Coalition and SkillsUSA will promote more skills-based content in the app. 

By Andrew Hutchinson • May 7, 2025

TikTok Announces New EU Data Center To Separate User Info

Another big investment in data separation to reassure EU authorities.

By Andrew Hutchinson • May 6, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Expands Ad Placement Options for ‘Pulse’ Campaigns

TikTok's Pulse option enables you to place your ads alongside popular content. 

By Andrew Hutchinson • May 6, 2025

Trump Says He May Extend TikTok Sell-off Deadline Once Again

The TikTok U.S. saga looks set to drag on for some time yet.

By Andrew Hutchinson • May 5, 2025

TikTok Shares Data on IP Detection and Shopping Safety

TikTok's shared some new insights into its evolving shopping safety measures.

By Andrew Hutchinson • May 4, 2025

TikTok Hit With Big Fine in Europe for Chinese Data Transfers

TikTok's been hit with a new fine over user data transfers.

By Andrew Hutchinson • May 4, 2025

TikTok Announces Programming for AANHPI Heritage Month

A range of activations this month on TikTok. 

By Andrew Hutchinson • May 1, 2025

TikTok Will Enable Users to Divert Leads to Other Messaging Apps

A new option to help streamline your lead generation efforts.

By Andrew Hutchinson • April 30, 2025

TikTok Publishes 2025 Fashion Playbook for Brands

Some valuable tips for fashion marketers on TikTok.

By Andrew Hutchinson • April 29, 2025

TikTok Renews Content Partnership With MLS

The deal will see the soccer league continue to post exclusive content to the app.

By Andrew Hutchinson • April 17, 2025

TikTok Adds Community Notes to Complement Fact-Checking

TikTok becomes the latest social app to implement crowd-sourced fact-checking.

By Andrew Hutchinson • April 16, 2025

TikTok Now Displays Reviews for Certain Location-Tagged Posts in the App

Another step towards expanded business listings in the app?

By Andrew Hutchinson • April 15, 2025

TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools

Some new control options for your TikTok ads.

By Andrew Hutchinson • April 14, 2025

TikTok Launches Expanded Creator Incentive Program To Fend Off Advances From Instagram

As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.

By Andrew Hutchinson • April 9, 2025

Meta Looks to Scoop up TikTok Creators Amid Ongoing Uncertainty

Meta’s trying to appeal to TikTok creators from a couple of different angles.

By Andrew Hutchinson • April 8, 2025

Trump Extends US TikTok Sell-off Deadline Once Again

TikTok will now have until June to work out a deal. 

By Andrew Hutchinson • April 4, 2025

TikTok Now Enables You To Highlight Comments From Selected Profiles During Livestreams

Another option to stay on top of important interactions during live broadcasts.

By Andrew Hutchinson • April 3, 2025

TikTok Adds Alt Text for Still Image Posts

A new addition to help maximize accessibility in the app.

By Andrew Hutchinson • April 3, 2025

TikTok Activates Latest EU Data Center as Authorities Issue New Data Sharing Fine

TikTok's set to be hit with a $552 million penalty just as it takes its next steps in separating EU user data. 

By Andrew Hutchinson • April 3, 2025

White House Close To Announcing Deal To Keep TikTok in America

An announcement could come at any time.

By Andrew Hutchinson • April 2, 2025

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

Vintage sneakers are a significant trend in the app.

By Andrew Hutchinson • April 2, 2025

Amazon Makes Last-Minute Bid for TikTok US

Could Amazon expand its empire via the video app?

By Andrew Hutchinson • April 2, 2025

TikTok Announces New Safety Initiatives for African Users

TikTok is steadily expanding its presence in Africa.

By Andrew Hutchinson • March 31, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

Trump Says TikTok US Sell-Off Deal Will Be Finalized This Week

Despite many complexities, Trump is confident a deal will be announced soon. 

By Andrew Hutchinson • March 31, 2025