TikTok Shares New Insight Into ROI of Short- and Long-Term Ad Campaigns

The data shows that TikTok can provide positive branding benefits.

By Andrew Hutchinson • Feb. 23, 2025

What Threat Does TikTok Actually Pose to Users?

The real threat TikTok poses may not relate to user data.

By Andrew Hutchinson • Feb. 23, 2025

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

TikTok Launches Updated Automotive Ad Options

New ways to reach car buyers on TikTok.

By Andrew Hutchinson • Feb. 19, 2025

TikTok Looks To Promote Livestream Shopping in More Regions

Live shopping has been a big winner for TikTok in China, and it’s now looking to expand on the opportunity.

By Andrew Hutchinson • Feb. 19, 2025

TikTok Reinstated in US App Stores After Assurance From Attorney General

TikTok's available for download in the U.S. once again. 

By Andrew Hutchinson • Feb. 14, 2025

TikTok Adds ‘Most-Loved’ Tag for Popular Shop Items

A new way to highlight top-rated products in the app.

By Andrew Hutchinson • Feb. 13, 2025

TikTok Highlights Its Impact on the Music Industry in New Report

Some compelling insights into TikTok's impact on the broader music industry. 

By Andrew Hutchinson • Feb. 13, 2025

TikTok Highlights Rising Stars in 2025 ‘Discover List’

The listing highlights some of the top emerging creators in the app. 

By Andrew Hutchinson • Feb. 12, 2025

TikTok Adds New Safety Resources for Safer Internet Day

New in-app safety guidance from TikTok.

By Andrew Hutchinson • Feb. 11, 2025

Big Tech Players Emerge as Likely Partners for TikTok US

Oracle, Microsoft and Amazon are among those looking at partnering with the app.

By Andrew Hutchinson • Feb. 10, 2025

TikTok Expands In-Stream Shopping Push to Latin America

The next stage in TikTok's broader in-app shopping push. 

By Andrew Hutchinson • Feb. 10, 2025

TikTok Looks To Alleviate Data Security Concerns in the US

TikTok published another overview of the measures that it has undertaken to keep U.S. user data safe.

By Andrew Hutchinson • Feb. 9, 2025

TikTok Showcases Its Social Benefits in Canada as It Fights Ban Order

The Canadian government ordered TikTok to leave the nation last year. 

By Andrew Hutchinson • Feb. 6, 2025

A Visual Guide to TikTok Ads Manager [Infographic]

Some handy tips and insights to help set up TikTok marketing campaigns.

By Andrew Hutchinson • Feb. 3, 2025

TikTok Announces Programming for Black History Month

TikTok is running both in-app and real-world events this year.

By Andrew Hutchinson • Feb. 3, 2025

What Social Media Marketers Need To Know for 2025

Key insights for marketers planning social media strategies at a time of upheaval.

By Chantal Tode • Jan. 30, 2025

TikTok Looks To Highlight Its Value for Artists With New Video Series

The series will showcase successes that have emerged from the app.

By Andrew Hutchinson • Jan. 30, 2025

TikTok Outlines Measures in Place for the German Federal Election

The German federal election will be held next month. 

By Andrew Hutchinson • Jan. 29, 2025

TikTok Outlines Evolving User Protections for Data Privacy Day

TikTok's saying the right things, but will that be enough to assure its access to the U.S.?

By Andrew Hutchinson • Jan. 28, 2025

Perplexity AI Updates Its Offer for TikTok US

There are currently several options on the table for the U.S. TikTok sell-off.

By Andrew Hutchinson • Jan. 27, 2025

TikTok Launches 2025 Marketing Calendar

Some key dates and notes for your planning.

By Andrew Hutchinson • Jan. 27, 2025

TikTok Launches In-App Info Hub for Holocaust Remembrance Day

The in-app hub will include a range of educational resources.

By Andrew Hutchinson • Jan. 27, 2025

TikTok’s Future Remains Unclear in the US as Trump Hosts Talks on Sale

The White House is exploring options to keep TikTok available to U.S. users.

By Andrew Hutchinson • Jan. 26, 2025

TikTok Launches Automated Ad Campaign Creation for UK Retailers

A new automated ad offering to help boost product sales on TikTok. 

By Andrew Hutchinson • Jan. 23, 2025

Trump Grants TikTok 75 Day Extension on US Sell-off

TikTok is available in the U.S. for now, but it's not in the clear yet. 

By Andrew Hutchinson • Jan. 21, 2025