Google brings Gemini AI-powered tools to its marketing platform

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

Social platforms call on EU regulators to ensure the continuity of child protection measures

A joint statement from Google, LinkedIn, Snapchat, Meta, Microsoft and TikTok asked lawmakers to create a better framework or extend the current one.

Instagram adds AI transition option for still image-based Stories

The platform’s new tool within the image gallery will allow users to generate moving displays that show up as videos.

Elon Musk held liable for misleading investors ahead of Twitter acquisition

A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s share price.

Human speech and presence help drive Reels engagement

Videos that include a person talking or that feature a highly visible person in the first three seconds have better retention, according to new data from Emplifi.

YouTube tests video highlights preview feature

The new system could replace thumbnails and provide viewers with more context before they click on recommended clips.

Meta replaces moderation staff with AI, expands access to AI support bot

The company says that its AI systems are getting better at performing moderation tasks. 

X adds comment downvotes to improve algorithmic ranking

The downvotes, which will only be available on post replies, will help X train its ranking algorithms.

Pinterest shares tips on how to utilize its AI-powered ad options

The platform says that advertisers are seeing significantly improved results when they use its AI targeting tools.

Edits adds more effects and enhanced editing controls

The Edits team has also added some new cinematic effects and editing options. 

X adds AI article summaries in-stream

Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. 

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok is also launching a new #BookTok label that can be added to books in stores.

Facebook looks to lure high-profile creators with new program

The program will see creators with large followings on other platforms paid a monthly rate to share the same content on Facebook.

Meta shuts down Horizon Worlds VR, shifting further from the metaverse

Horizon Worlds will become a mobile-only experience, with no VR element.

Instagram adds ability to pause Reels with a single tap

Rather than muting a Reel when you tap, it will now pause the playback.

LinkedIn adds new ways for brands to tap into creator partnerships

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.

Meta rolls out Manus AI assistance tools for marketers

Meta has added Manus, the AI agent platform it recently acquired, into several business elements.

LinkedIn adds seventh in-app puzzle game

LinkedIn says that millions of users play its in-app puzzle games every day.

YouTube launches AI-powered Reimagine option for Shorts

The feature enables Shorts viewers to generate their own videos based on a scene from a clip.

YouTube expands livestream gifts to users in Korea

The option will provide Korean livestreamers with another means to generate revenue from their content. 

Reddit partners with Pacvue to expand ad access

The deal will make it easier for more retailers to advertise on the app.

Snapchat retires separate Bitmoji app

Bitmoji characters will remain an element of Snapchat.

Pinterest shares rising trends in new report

The trends are based on search activity in the app.

YouTube partners with FIFA on exclusive World Cup elements

The deal will enable FIFA media partners to post a range of content to the platform.

Report finds Reddit ads drive strong performance for retailers

Fospha's State of Retail Marketing report looks at rising sources of product discovery and sales activity.