The Latest

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  X adds Grok-powered audio option to long-form articles

  Users will now have the option to activate an in-stream listening button, which will prompt the xAI chatbot to read content to them while they scroll.

  X (Twitter)

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  Instagram, LinkedIn and Threads engagement declined in 2025

  Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

  Social Marketing

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  X tests new ad format that includes product mention links

  The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

  Social Marketing

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  X quietly adds option to block Grok from editing uploaded media

  Available in post composer, the new toggle enables users to prevent the xAI tool from reimagining material added to the app.

  X (Twitter)

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  Meta faces UK and US investigations over AI smart glasses

  According to multiple reports, the company’s contractors in Kenya are allegedly reviewing users’ private intimate content for training purposes.

  Social Media Updates

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  Meta says its AI-optimized data centers support the US economy

  The company touted an uptick in construction jobs and infrastructure support, while also committing to the White House’s Ratepayer Protection Pledge.

  Social Media Updates

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  TikTok ad campaigns drive movie ticket purchases

  Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

  Social Marketing

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  Meta to let rival AI chatbots on WhatsApp in EU

  The company was pressured into this concession by the EU Commission and is allowing competitors access in an effort to prevent regulatory proceedings.

  Social Media Updates

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  Retail and grocery brands dominate ChatGPT ads

  Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

  Social Marketing

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  Snapchat research provides insight for movie marketing

  New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

  Social Marketing

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  TikTok US users impacted by another problem at Oracle

  Issues at a local data center in Ashburn, Virginia, led to more timeouts, errors and latency issues — and user speculation about government interference.

  TikTok

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  TikTok rules out using end-to-end message encryption

  The app told the BBC that using that level of security would impede police investigations and said its stance sets it apart from rivals.

  TikTok

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  Snapchat report positions the app as a B2B marketing tool

  New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

  Social Marketing

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  xAI considers offering a free version of Grok Enterprise

  The potential rollout would be available to companies with at least 50 employees, with the move suggesting that a paid business plan is on the horizon.  

  X (Twitter)

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  YouTube updates Payment Activity overview, provides more detailed data

  The platform’s new capabilities include more detailed earnings and payout data to help creators better manage their AdSense accounts.

  Social Media Updates

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  Meta updates ad metrics to align with other platforms

  The changes include simplified link-click attribution and new engagement metrics, which could impact how ad results are measured. 

  Social Marketing

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  X usage declined in the EU in the second half of 2025

  The platform’s latest reporting showed a decline of nearly 15% since the first half of last year, though the company claims overall record numbers. 

  X (Twitter)

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  X to take action against AI deepfakes of the Iran war

  Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures will be suspended from Creator Revenue Sharing for at least 90 days.  

  X (Twitter)

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  X invites users to beta test X Chat app

  The separate tool will function similarly to Meta’s Messenger and will be linked to users’ main accounts. 

  X (Twitter)

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  X launches paid partnership labels for sponsored content

  The new option is designed to provide additional transparency for brand partnerships and align the app with other social media platforms.

  X (Twitter)

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  Almost half of US consumers use TikTok as a search engine

  The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

  Social Marketing

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  Concerns with third-party partner could derail LinkedIn’s verification push

  The company has continued to add more identification checks and balances, but questions remain regarding its verification partner Persona.

  LinkedIn

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  X tests experimental topic feed filter

  The For You tab feature is designed to allow users to access a more focused version of their timelines, centered around chosen subject matter.

  X (Twitter)

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  Instagram introduces thumbnail post editing for grids

  The new feature allows users to choose how images and clips will be displayed, adding another element of profile customization.

  Instagram

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  Instagram opens up content scheduling to all users

  The feature was previously only available to Professional Mode users, but this update will allow anyone on the app to access the expanded creator tool.

  Instagram

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