Meta tests new add-on package WhatsApp Plus subscription

The Latest

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  Meta plans large-scale job cuts beginning in May, says Reuters

  The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on artificial intelligence.

  Social Media Updates

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  YouTube adds enhanced parental controls, offers tips to families

  New features include time limits for Shorts and in-app account settings as the platform works to protect teens from overusing digital media.

  Social Media Updates

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  Meta previews updates for its Edits app

  At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects customization and memory.  

  Content Marketing

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  Pinterest CPG promotions outperform benchmark ROIs

  New research commissioned by the platform analyzed how Pin ads drove shopping activity across multiple regions and products.

  Social Marketing

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  The latest xAI updates highlight major development push

  New API enhancements are designed to make the company more profitable, but it’s hard to keep pace with the massive cost of artificial intelligence development. 

  X (Twitter)

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  YouTube adds custom timestamp sharing for mobile

  The change means the video platform is also moving away from Clips, leaving users to seek out third-party advanced clipping tools.

  Social Media Updates

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  TikTok’s US joint venture gains security infrastructure certification

  The latest milestone from the International Organization for Standardization verifies that the app’s data management structures meet global benchmarks.

  TikTok

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  Judge sides with plaintiffs in case against online ICE trackers

  A Facebook group and an app that used publicly available information to highlight immigration agent activity have been granted a preliminary injunction, per Engadget.

  Social Media Updates

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  Threads will add Broadcast Channels-style feature called live chats

  Threads Chief Connor Hayes announced the update at Coachella and said it would be available in the app over the next few weeks.

  Social Media Updates

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  Threads updates reply format and web UI

  The platform will now feature indented responses below posts, as well as a web version that more closely aligns with the app experience.

  Social Media Updates

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  X launches new Cashtags format on iOS in the US and Canada

  The feature gives users embedded market information with real-time prices and is another step toward creating a fully functional banking experience in the app.

  X (Twitter)

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  Meta raises the price of its Quest VR headsets

  The company attributed the increases to rising hardware costs, but the move may also point to a larger strategy to step back from its metaverse plans.

  Social Media Updates

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  Meta simplifies ad performance elements

  An artificial intelligence-enhanced setup will streamline Meta Pixel, while Conversions API will now offer a one-click option.

  Social Marketing

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  Social media has positive benefits for teens: report

  Pew Research findings indicate that Snapchat, TikTok and Instagram play a critical role in keeping teens connected with friends, family and the world.

  Social Media Updates

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  Grok faced potential removal from the App Store

  A new report from NBC said Apple privately threatened to take the artificial intelligence app off its platform in January due to deepfake nudification concerns.

  X (Twitter)

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  Pinterest’s latest ad campaign encourages people to get off social media

  “The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

  Pinterest

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  Snapchat highlights opportunities for insurance brands

  A new study from Snap and Ipsos found that Snapchat users were more likely than nonusers to own at least one insurance policy.

  Snapchat

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  Meta updates Threads API with more third-party app integrations

  Changes include new ways to schedule and publish content and manage engagement.

  Social Media Updates

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  Meta announces date for 2026 Conversations event

  The annual messaging conference will be held June 3 and showcase artificial intelligence innovations and upgrades to WhatsApp, Messenger and IG Direct.

  Social Media Updates

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  Reddit launches new public beta integration with HubSpot

  Linking the two platforms will enable streamlined post scheduling and access to advanced tracking and insight tools.

  Social Marketing

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  YouTube expands C-SPAN partnership

  The move is part of a larger celebration honoring the 250th anniversary of the U.S. that will also include a new America 250 hub.

  Social Media Updates

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  Mark Zuckerberg continues his pursuit of AI human clones

  The Meta CEO is developing a replica of himself and training it on his mannerisms and conversation style, according to the Financial Times.

  Facebook

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  TikTok adds new AI video generation to Symphony ad tool kit

  The Dreamina Seedance 2.0 artificial intelligence model from parent company ByteDance is able to create realistic content from text prompts.

  Content Marketing

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  Advocacy groups warn against adding facial recognition to Meta AI glasses

  A coalition of civil liberties, domestic violence, reproductive rights, LGBTQ+, labor and immigrant advocacy groups has expressed concerns, according to Wired.

  Social Media Updates

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  4 new engagement options for YouTube creators

  The platform announced updated gift access, ad-free windows and the ability to customize streams for multiple screens.

  Social Media Updates

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