Reddit introduces additional marketing tools designed for retailers

Advertisers will be able to include shoppable tiles and promotional overlays, which can help them reach the platform’s growing community of high-intent shoppers.

Snapchat adds AI-powered image-to-video generation to Lens Studio

Augmented reality developers will be able to create their own effects and integrate those clips into their Lenses using a closed-prompt approach.

TikTok adds new ad placement options offering higher exposure

The updated promotional opportunities include Logo Takeover, TopReach and an expanded Pulse suite.

Snapchatters created almost 2 trillion Snaps in 2025

The platform said the number amounts to about 3.8 million Snaps per minute, although the app’s overall momentum appears to be stalling.

Mark Zuckerberg is creating an AI clone of himself

The Wall Street Journal reported that the Meta CEO is building an AI agent to help him do his job more effectively.

Instagram allows users to rearrange carousel posts

The much-requested feature will let creators edit the order of their images and videos after publishing.

YouTube brings updated tools to its creator partnership program

The platform is merging creator and advertising elements into a single space to facilitate collaboration opportunities and streamline affiliate marketing.

LinkedIn’s latest promotional campaign targets marketing professionals

The company’s newest creative rollout addresses vanity metrics over real business impact by telling users to “cut the bullspend.”

YouTube adds Top Sports Podcast lineup for advertisers

The platform is helping brands reach its more than 1 billion podcast listeners and connect with audiences during and after games.

Google brings Gemini AI-powered tools to its marketing platform

New elements are designed to improve ad performance and engagement tracking, as well as assist in campaign setup.

Social platforms call on EU regulators to ensure the continuity of child protection measures

A joint statement from Google, LinkedIn, Snapchat, Meta, Microsoft and TikTok asked lawmakers to create a better framework or extend the current one.

Instagram adds AI transition option for still image-based Stories

The platform’s new tool within the image gallery will allow users to generate moving displays that show up as videos.

Elon Musk held liable for misleading investors ahead of Twitter acquisition

A federal jury in California has ordered the X owner to pay as much as $2.6 billion after ruling that he intentionally manipulated the platform’s share price.

Human speech and presence help drive Reels engagement

Videos that include a person talking or that feature a highly visible person in the first three seconds have better retention, according to new data from Emplifi.

YouTube tests video highlights preview feature

The new system could replace thumbnails and provide viewers with more context before they click on recommended clips.

Meta replaces moderation staff with AI, expands access to AI support bot

The company says that its AI systems are getting better at performing moderation tasks. 

X adds comment downvotes to improve algorithmic ranking

The downvotes, which will only be available on post replies, will help X train its ranking algorithms.

Pinterest shares tips on how to utilize its AI-powered ad options

The platform says that advertisers are seeing significantly improved results when they use its AI targeting tools.

Edits adds more effects and enhanced editing controls

The Edits team has also added some new cinematic effects and editing options. 

X adds AI article summaries in-stream

Users will be able to press a button to get an AI-generated summary of the key points of any long-form article posted in the app. 

TikTok expands #BookTok bestseller lists across Europe and the UK

TikTok is also launching a new #BookTok label that can be added to books in stores.

Facebook looks to lure high-profile creators with new program

The program will see creators with large followings on other platforms paid a monthly rate to share the same content on Facebook.

Meta shuts down Horizon Worlds VR, shifting further from the metaverse

Horizon Worlds will become a mobile-only experience, with no VR element.

Instagram adds ability to pause Reels with a single tap

Rather than muting a Reel when you tap, it will now pause the playback.

LinkedIn adds new ways for brands to tap into creator partnerships

LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.